HubSpot vs Zendesk: which does AI recommend?

Updated Oct 12, 2026 · ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by Dimitry Apollonsky

How we measure

HubSpot
#1 in CRM Software Platforms · Mentioned in 56%
Zendesk
#1 in Help Desk & Ticketing Software · Mentioned in 84%

HubSpotZendesk

Listed first when AI names both

40%

60%

Recommended when named

74%

67%

Warned against · lower is better

0%

1%

Topic by topic

Mentioned in, as a share of each topic’s answers

HubSpot named more

CRM integration marketplace86%6%Far ahead
First CRM for a small team73%2%Far ahead
CRM-integrated sales dialing74%13%Far ahead
CRM with native phone integration70%11%Far ahead
API-first CRM for sales teams65%6%Far ahead
CRM for service businesses60%3%Far ahead

Zendesk named more

Help desk software15%95%Far ahead
Multilingual AI help center software3%82%Far ahead
Self-service help center with AI search

Level: Customer identity resolution, Software with strong onboarding and support for teams, Public product roadmap software, Product roadmap software,

HubSpot alone is ranked in Advanced follow-up automation, AI copy A/B testing, Automated activity capture, CRM and marketing automation, .

What people ask AI about HubSpot and Zendesk

HubSpot listed firstZendesk listed first

Who AI lists first, by engine and month

HubSpot listed firstZendesk listed first

ChatGPT SearchHubSpot listed first: 47%Zendesk listed first: 53%

Google AI ModeHubSpot listed first: 32%Zendesk listed first: 68%

JunHubSpot listed first: 55%Zendesk listed first: 45%

JulHubSpot listed first: 51%Zendesk listed first: 49%

AugHubSpot listed first: 34%66%

Also named alongside HubSpot and Zendesk

Related comparisons

Get your brand into the conversation

14%85%

Far ahead

Knowledge base ticket support23%92%Far ahead

Knowledge base chatbot13%79%Far ahead

Omnichannel contact center6%64%Far ahead

Real-time call transcription and analytics

and In-app and mobile user feedback collection

CRM onboarding and customer support

, CRM software with customer success support for small businesses

, CRM spreadsheet integration

, CRM with approval workflows

, Email tracking and inbox integration

, Existing marketing automation integrations

, Lead routing software

and Lead scoring software

Zendesk alone is ranked in AI automation for customer order inquiries, Cloud call center migration, Enterprise wiki with jira integration, HIPAA-compliant AI for healthcare support, Real-time agent assistance, Cloud contact center operations, Order tracking and communication, AI app store review analyzer, Open-source community forum platform, User-friendly service catalog creation, Feedback management tool with public voting board and Compliant ELT pipelines.

SepHubSpot listed first: 29%Zendesk listed first: 71%