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Get your brand recommended by AI
Get your brand onto the pages AI cites. Parse finds what your buyers ask, identifies pages to pitch and drafts your outreach. Start free, then pay one price per brand.
Parse compared with
Parse vs Profound
Get started on AI visibility without an enterprise contract. Parse includes Google AI Mode and a free plan. Explore Parse as your Profound alternative.
Parse leads on 9 of 13 features, Profound on 1Parse vs Peec AI
Spend less time building prompt lists and more time getting mentioned. Parse writes your questions and gives you tasks to act on. Explore Parse as your Peec alternative.
Parse leads on 8 of 13 features, Peec AI on 1Parse vs AthenaHQ
Get daily AI visibility tracking, questions written for you and outreach tasks for one price per brand. Explore Parse as your AthenaHQ alternative.
Parse leads on 7 of 13 features, AthenaHQ on 1Parse vs Scrunch
Reach the pages AI already cites. Parse gives you daily tracking on Pro and outreach ready to make your own. Explore Parse as your Scrunch alternative.
Parse leads on 9 of 13 features, Scrunch on 1Parse vs Otterly.AI
Go from tracking mentions to winning them. Parse writes your buyer questions and prepares your outreach. Explore Parse as your Otterly alternative.
Parse leads on 8 of 13 features, Otterly.AI on 1
What we believe
- Start from your buyers' topicsParse turns buyer topics into questions and tracks the answers across your brand’s markets. Pro checks daily, and you can add your own topics.
- A number should lead to a next stepReach the pages AI already cites. Parse finds outreach opportunities, drafts your message and gathers available contact details. After you send it, Parse checks for new mentions.
- Show the evidenceEvery figure comes from answers you can read: the question, the full answer and the pages it cited.
- Keep the record openBrands, markets and questions in Parse's index have public pages, free to read. Anyone can check a number, and no brand can pay to change one.
- Price per brand, not per promptOne price per brand covers every market it is in, with no prompt credits to ration and no annual contract.
- Help when you want itUse Parse with your team, or let Managed handle outreach and content for you.
Every tool, feature by feature
Read from each company's public pages, Oct 6, 2026.
| Feature | Parse | Profound | Peec AI | AthenaHQ | Scrunch | Otterly.AI |
|---|---|---|---|---|---|---|
| Price and terms | ||||||
| Free plan, no expiry | One brand, weekly, no card | 7-day trial, 50 prompts it picks | Trial only | 300 credits, then it stops | 7-day trial | 7-day trial |
| Paid plans start at | $79 a month per brand | Enterprise, by quote | $95 a month, 50 prompts | $295 a month, 3,600 credits | $250 a month, 125 prompts | $29 a month, 15 prompts |
| Contract | Monthly, cancel anytime | Enterprise contract, via sales | Monthly or annual | Monthly or annual | Not published; Enterprise via sales | Monthly or annual |
| Done-for-you service | Managed, from $2,500 a month | Support only | Setup help on Enterprise | Dedicated team on Enterprise | ||
| Questions | ||||||
| Questions written for you | From what buyers ask in each market | Picked for you on the trial | You write and curate them | Generated prompts you set up | Templates and suggestions | You pick them, with research help |
| Add your own topics | Up to 15 per brand | Enterprise only | Within your prompt cap | Each run spends credits | 125 prompts on Core | 15 on Lite, 100 on Standard |
| Every market your brand is in | In one price | Set by the contract | 50 prompts, 1 country to start | One region on Starter | 1 country, 5 rivals on Core | Capped by prompts |
| From data to action | ||||||
| Pages AI cites, with the answers | ||||||
| Rivals named instead of you | 5 on Core | |||||
| Outreach drafts and contact details | Contacts where found | Content agents, no outreach | Briefs and checklists, no outreach | Content agent and outreach drafts | Content briefs, no outreach | Ranked recommendations, no outreach |
| Tracks new page mentions | Watched pages | Actions you mark done | Your own page edits only | Citation trend per URL | Citation winners and losers | |
| Openness | ||||||
| Public index, free to read | Brands, markets, questions | Behind a report form | Top-10 lists, undated | |||
| Published method | Metric definitions | Method documented | API docs; glossary for customers | Cadence not published | Method documented | |
| Works inside ChatGPT and Claude (MCP) | Read and write | Enterprise only | Standard and up | |||
| Coverage | ||||||
| AI engines tracked |  ChatGPT Google AI Mode | Up to 9 on Enterprise; 3 on the trial | 3 of 6 on self-serve; up to 13 on Enterprise | 11; some cost 5 credits an answer | 4 on Core; 9 incl. AI Mode on Enterprise | 4; AI Mode, Gemini and Claude cost extra |
| Answers collected | Daily on Pro, weekly on Free | Daily | Daily | You schedule it, per credits | Not published | Daily |
| Countries and languages | US English | Custom on Enterprise; 1 on the trial | 80+ countries; 1 on Starter | One region on Starter | Any country; 1 on Core | 70+ countries |
