Parse vs Scrunch
Get onto the pages AI already cites.
Parse helps you find outreach opportunities and prepare the message, with daily tracking on Pro to follow your visibility. Start without a site rebuild.
- Price to start
- Parse: Free, then $79 a month
- Scrunch: $250 a month, after a trial
- Google AI Mode
- Parse: Included
- Scrunch: Enterprise only
- How often
- Parse: Daily on Pro
- Scrunch: Not published
- Ownership
- Parse: Independent
- Scrunch: Part of Sitecore
Why teams choose Parse
- Find the pages AI already cites and the opportunities to get your brand included.
- Start outreach with a draft and contact details when available, without rebuilding your site.
- Track ChatGPT and Google AI Mode daily on Pro to see how your visibility changes.
When Scrunch may fit
- You want to serve AI agents a cleaned-up version of your site (Agent Pages).
- You want AI crawler traffic from your CDN in the same tool.
- You run on Sitecore and want AI visibility inside it.
- You need Perplexity, Copilot or AI Overviews tracked, or SOC 2 and SAML SSO.
How Parse helps you get mentioned
Google AI Mode in the base price
Google AI Mode answers buyers inside Google Search. Scrunch keeps it for Enterprise. Parse asks it about every topic, every day, on Pro, beside ChatGPT.
Google AI Mode
Popular choices include Datadog, New Relic and Dynatrace for teams that want one platform.
ChatGPT
For most small teams, Grafana is a good starting point, with Datadog as the all-in-one option.
Google AI Mode
Grafana gives you open-source dashboards that work with the tools you already run.
420answers read last week
34%mention Grafana, up from 21% in June
Questions written for you
Scrunch Core gives you 125 prompts to fill. Parse writes the questions for the topics buyers ask about in each market your brand is in, and asks about them daily. Add up to 15 topics of your own on top.
Your topic
Kubernetes monitoring for startups
- What should a startup use to monitor Kubernetes?: mentions you
- Best Kubernetes monitoring tools for a small team: mentions you
- How do I monitor a Kubernetes cluster on a budget?: leaves you out
- Kubernetes observability for an early-stage company: mentions you
- Which tools monitor Kubernetes without a big bill?: leaves you out
One number
31%
Up from 19% in June
Get onto the pages AI cites
Scrunch’s Agent Pages changes what AI agents see on your site. Parse helps you reach the pages AI already cites, with outreach drafts and contact details when available.
Grafana for your 2026 observability list
Hi,
Your guide to the best observability platforms of 2026 covers Datadog and New Relic. Grafana may be worth adding for readers who want open-source dashboards that work with the tools they already run.
Happy to send details, pricing, or a customer to speak with.
An open record you can check
Brands, markets and questions in Parse's index have public pages, free to read, Scrunch's own page included. Check us before you pay us.
- AI answers read
- 4.0M+
- brands in the index
- 767.8K+
- citations counted
- 45.4M+
Feature by feature
Features checked against Scrunch’s public pages on Oct 6, 2026.
- Parse leads
- 9 of 13
- Free plan, no expiry
- Done-for-you service
- Questions written for you
- Every market your brand is in
- Outreach drafts and contact details
- Tracks new page mentions
- Public index, free to read
- Published method
- Works inside ChatGPT and Claude (MCP)
- Both have it
- 3 of 13
- Add your own topics
- Pages AI cites, with the answers
- Rivals named instead of you
- Scrunch leads
- 1 of 13
- Countries and languages
Based on feature availability. See the table for pricing, update frequency and engine coverage.
| Feature | Parse | Scrunch |
|---|---|---|
| Price and terms | ||
| Free plan, no expiry | One brand, weekly, no card | 7-day trial |
| Paid plans start at | $79 a month per brand | $250 a month, 125 prompts |
| Contract | Monthly, cancel anytime | Not published; Enterprise via sales |
| Done-for-you service | Managed, from $2,500 a month | Dedicated team on Enterprise |
| Questions | ||
| Questions written for you | From what buyers ask in each market | Templates and suggestions |
| Add your own topics | Up to 15 per brand | 125 prompts on Core |
| Every market your brand is in | In one price | 1 country, 5 rivals on Core |
| From data to action | ||
| Pages AI cites, with the answers | ||
| Rivals named instead of you | 5 on Core | |
| Outreach drafts and contact details | Contacts where found | Content briefs, no outreach |
| Tracks new page mentions | Citation trend per URL | |
| Openness | ||
| Public index, free to read | Brands, markets, questions | |
| Published method | Cadence not published | |
| Works inside ChatGPT and Claude (MCP) | Enterprise only | |
| Coverage | ||
| AI engines tracked | ChatGPTGoogle AI Mode | 4 on Core; 9 incl. AI Mode on Enterprise |
| Answers collected | Daily on Pro, weekly on Free | Not published |
| Countries and languages | US English | Any country; 1 on Core |
Cost over 12 months
Total at published monthly prices for the plans shown.
One brand for a year
- ParsePro at launch price, one brand
- $948
- ScrunchCore, 125 prompts, no AI Mode
- $3,000
Five brands for a year
- ParsePro at launch price, five brands
- $4,740
- ScrunchAgency Core; client limit not published
- $6,000
See what Parse can reveal about your brand
Explore Scrunch’s AI profile, then find out where your own brand stands and what to work on next.
See what AI says about your brand
Free, with no card, before you decide.
Ready to switch from Scrunch?
Start with your brand. Parse handles the questions and helps you get to work. You can try it alongside your current tool.
- 01Check your brand freeSee where AI names you on the questions Parse already asks in your markets, AI Mode included. No card and no setup.
- 02Add the topics that matter to youAdd up to 15 topics of your own on Pro, alongside the questions Parse writes.
- 03Try your first taskChoose a page from your task list, review the outreach draft and make it your own. After you send it, Parse checks for a new mention. Cancel anytime.
Questions about Parse vs Scrunch
Yes. Parse Pro is $79 a month per brand, with Google AI Mode included, and there is a free plan. Scrunch Core is $250 a month for 125 prompts on four engines in one country.
Parse asks daily on Pro and weekly on Free. Scrunch does not publish its refresh rate; press coverage in 2025 described it as every three days.
No. Parse does not serve a different version of your site to AI agents. It works on the pages AI already cites, with a draft to send and contacts where it can find them.
ChatGPT and Google AI Mode, every day. Scrunch Core tracks ChatGPT, Perplexity, AI Overviews and Copilot; Enterprise adds five more.
Yes, Sitecore announced it in June 2026, and Scrunch says it still runs as a standalone platform. Parse is independent.
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Sources
- Scrunch pricing (opens in a new tab)
- Scrunch: AI platforms tracked (opens in a new tab)
- Scrunch: free trial (opens in a new tab)
- Scrunch: agency pricing (opens in a new tab)
- Sitecore acquires Scrunch (opens in a new tab)
- TechCrunch on Scrunch (2025) (opens in a new tab)
Scrunch is a trademark of its owner, and Parse is not affiliated with it. Read Oct 6, 2026; prices and features change. If something here is out of date, tell us and we will fix it.
