Parse MCP
Ask your assistant how AI sees any brand
Find out how AI sees your brand, explore competitors and plan your next move in Claude, ChatGPT or Cursor. Public lookups are free. Connect your workspace to manage tasks in chat.
- brands in the index
- 793.9K+
- AI answers read
- 4.1M+
- citations counted
- 45.6M+
What you can ask
Once Parse is connected, ask in your own words.
Check a brand
“How does AI see acme.com? Which markets is it mentioned in, and who gets picked instead?”
Compare two brands
“Compare Notion and Asana in Parse. Where does each stand out?”
Find the questions
“Which questions do buyers ask AI about payment APIs, and which brands come up?”
Take your next step
“Show me my next task for acme.com and help me edit the outreach draft.”
Connect in a minute
One endpoint for every client: https://mcp.parse.gl/mcp
Claude
Add Parse to Claude Code with the command below, or download the Claude Desktop extension.
claude mcp add --transport http parse https://mcp.parse.gl/mcp
ChatGPT
Use this endpoint to add Parse in ChatGPT’s connector settings.
https://mcp.parse.gl/mcpCursor, Windsurf and any MCP client
Connect with the endpoint above, or use the npm command below if your client needs a local server.
npx @parse-gl/mcpFull tool reference
MCP 2025-06-18 · Streamable HTTP
What your assistant can do
Ask about any brand for free. Connect your workspace in Settings to work with your tracked brands and tasks.
The public index
Free, no sign-in.
parse_check_brandLook up any brand’s AI visibility for free by name or website, with coverage and dates.parse_searchFind brands, topics, questions and markets by brand name, website, market, topic or question.parse_get_brandRead a compact public brand brief, then expand topics, rivals, sources or history.parse_get_topicSee which brands AI mentions for a topic buyers ask about, and the questions it is asked as.parse_get_questionLook up a tracked buyer question.
Explore your workspace
Requires sign-in. Reading here does not mark items as seen.
- parse_dashboard_workspace
- parse_dashboard_answers
- parse_dashboard_answer
- parse_dashboard_members
Your brands and tasks
Signed in, with the brands you track.
parse_next_tasksFind your next tasks, with pages to pitch, outreach drafts and available contact details.parse_what_changedSee changes in your brand’s visibility and new Insights since your last visit.parse_whyWhy AI describes the brand a certain way, or recommends a rival.parse_trackingWhat Parse tracks for the brand: markets, rivals, topics, your notifications.parse_taskOne task in full, with a quoted AI answer that cites the page.parse_evidenceProThe answers behind an insight, quoted, with question, engine and date.
Manage tasks from chat
Changes need write access and your confirmation.
parse_save_messageSave your wording for a task's message.parse_mark_sentProRecord that a task's message went out, so Parse watches the page.parse_undo_sentProMark a task’s message as not sent.parse_record_replyProNote that the page's editor replied.parse_dismiss_taskProHide a task you do not want, with your reason.parse_restore_taskProBring a dismissed task back.parse_assign_taskProHand a task to a teammate.parse_add_topicProTrack a topic buyers ask AI about; up to 15 per brand.parse_remove_topicProStop tracking a topic you added.parse_correct_mentionProReport an answer that is about a different company with your name.parse_correct_rivalProSay that a listed brand is, or is not, a rival.parse_set_notificationProTurn your Monday email or task emails on or off.parse_app_linkOpen Parse to manage billing, members, brands and connections.
Quoted AI answers and editors’ replies are marked as other people’s words, so an assistant treats them as evidence, never as instructions.
Manage billing, team members, brand deletion and connections in Parse.
Example request and response
Example: checking stripe.com on Oct 6, 2026. Response shortened for clarity.
Call
curl -sS https://mcp.parse.gl/mcp \
-H 'Content-Type: application/json' \
-H 'Accept: application/json, text/event-stream' \
-H 'MCP-Protocol-Version: 2025-06-18' \
--data '{"jsonrpc":"2.0","id":1,"method":"tools/call",
"params":{"name":"parse_check_brand",
"arguments":{"brand":"stripe.com"}}}'Answer
Stripe is the closest match in Parse's index for "stripe.com".
Its public standing follows, data as of 2026-10-04.
{
"found": true,
"brand": { "name": "Stripe", "slug": "stripe-com", "website": "stripe.com" },
"publicStanding": {
"overall": { "mentionRate": 0.36, "windowDays": 30,
"change": { "points": 4.7, "basis": "all_questions" } },
"verdict": { "strongest": ["Developer-friendly payment API"],
"weakest": ["Low-transaction payment pricing"] },
"perception": { "finding": "AI rates Stripe better than rivals on
integrations and worse on ease of use" },
"markets": [
{ "name": "Payment Processing Platforms", "rank": 1, "totalBrands": 45 },
{ "name": "Payments, Billing & Fintech Platforms", "rank": 1, "totalBrands": 236 }
],
"competitors": [
{ "name": "Adyen", "signal": { "kind": "leads_on",
"needs": ["White-label payment processing"] } }
]
},
"howToRead": ["mentionRate is the fraction of tracked AI answers that
mention the brand (0.21 is 21%)."],
"signUp": { "url": "https://parse.gl/check" }
}Help
Trouble connecting? Email [email protected]. Workspace admins manage access in Settings. Read our Privacy Policy.
