Parse MCP
Ask your assistant how AI sees any brand
Find out how AI sees your brand, explore competitors and plan your next move in Claude, ChatGPT or Cursor. Public lookups are free. Connect your workspace to manage tasks in chat.
- brands in the index
- 820K+
- AI answers read
- 4.1M+
- citations counted
- 45M+
What you can ask
Once Parse is connected, ask in your own words.
Check a brand
“How does AI see acme.com? Which markets is it mentioned in, and who gets picked instead?”
Compare two brands
“Compare Notion and Asana in Parse. Where does each stand out?”
Find the questions
“Which questions do buyers ask AI about payment APIs, and which brands come up?”
Take your next step
“Show me my next task for acme.com and help me edit the outreach draft.”
Connect in a minute
One endpoint for every client: https://mcp.parse.gl/mcp
Claude
Add Parse to Claude Code with the command below, or download the Claude Desktop extension.
claude mcp add --transport http parse https://mcp.parse.gl/mcp
ChatGPT
Use this endpoint to add Parse in ChatGPT’s connector settings.
https://mcp.parse.gl/mcpCursor, Windsurf and any MCP client
Connect with the endpoint above, or use the npm command below if your client needs a local server.
npx @parse-gl/mcpFull tool reference
MCP 2025-06-18 · Streamable HTTP
What your assistant can do
Ask about any brand for free. Connect your workspace in Settings to work with your tracked brands and tasks.
The public index
Free, no sign-in.
- parse_check_brandCheck how AI sees a brand
- parse_searchSearch Parse AI visibility data
- parse_get_brandGet brand AI visibility brief
- parse_get_topicGet a topic buyers ask AI about
- parse_get_questionGet one question buyers ask AI
Your brands and tasks
Signed in, with the brands you track. Reading does not mark items as seen.
- parse_next_tasksWhat should I do next
- parse_taskOne task in full
- parse_what_changedWhat changed since last time
- parse_whyWhy AI says this about the brand
- parse_evidenceProShow the evidence for an insight
- parse_pitch_checkCan I pitch this editor?
- parse_questionsParse's open questions for the brand
- parse_trackingWhat Parse tracks for the brand
- parse_auditThe brand's audits
- parse_dashboard_workspaceList the workspace's brands
- parse_dashboard_membersProList workspace members
- parse_dashboard_answersProSearch tracked AI answers
- parse_dashboard_answerProRead one tracked answer
- parse_app_linkChanges that are made in Parse itself
Manage tasks from chat
Changes need write access and your confirmation.
- parse_mark_sentRecord a message that was sent
- parse_undo_sentRemove a recorded message
- parse_record_replyRecord a reply
- parse_track_brandStart tracking a brand
- parse_answer_questionAnswer one of Parse's questions
- parse_set_sender_nameSet the name Parse signs drafts with
- parse_save_messageSave an edited message
- parse_dismiss_taskProDismiss a task
- parse_restore_taskProRestore a dismissed task
- parse_correct_mentionProReport an answer that is not about the brand
- parse_correct_rivalProSay whether a brand is a rival
- parse_add_topicProAdd a topic
- parse_remove_topicProRemove a topic you added
- parse_change_locationSay where a local business serves
- parse_change_areaProChange the places a location is asked in
- parse_set_notificationProTurn one of the user's emails on or off
Every tool’s arguments, plan and limits are in the MCP reference.
Quoted AI answers and editors’ replies are marked as other people’s words, so an assistant treats them as evidence, never as instructions.
Manage billing, team members, brand deletion and connections in Parse.
Example request and response
Example: checking stripe.com on Oct 19, 2026. Response shortened for clarity.
Call
curl -sS https://mcp.parse.gl/mcp \
-H 'Content-Type: application/json' \
-H 'Accept: application/json, text/event-stream' \
-H 'MCP-Protocol-Version: 2025-06-18' \
--data '{"jsonrpc":"2.0","id":1,"method":"tools/call",
"params":{"name":"parse_check_brand",
"arguments":{"brand":"stripe.com"}}}'Answer
Stripe is the closest match in Parse's index for "stripe.com".
Its public standing follows; use each metric's own date window.
{
"found": true,
"brand": { "name": "Stripe", "slug": "stripe-com", "website": "stripe.com",
"dataAsOf": "2026-10-18" },
"publicStanding": {
"overall": { "mentionRate": 0.305, "answers": 33909, "windowDays": 180,
"change": { "points": 2.2 } },
"verdict": { "strongest": ["Developer-friendly payment API"],
"weakest": ["Low-transaction payment pricing"] },
"markets": [
{ "name": "Payment Processing Platforms", "rank": 1, "totalBrands": 156,
"mentionRate": 0.818, "answers": 11, "weekStart": "2026-10-05" },
{ "name": "Payment Orchestration and Gateway Platforms", "rank": 6,
"totalBrands": 237, "mentionRate": 0.233, "answers": 30,
"weekStart": "2026-10-05" }
],
"competitors": [
{ "name": "Adyen", "signal": { "kind": "leads_on",
"needs": ["White-label payment processing"] } }
],
"units": { "mentionRate": "fraction", "betterShare": "fraction",
"worseShare": "fraction", "wordShare": "fraction" }
},
"howToRead": ["mentionRate is the fraction of tracked AI answers that
mention the brand (0.21 is 21%). `answers` beside it is
the sample it is a share of: under 20 it is weak evidence."],
"signUp": { "url": "https://parse.gl/brands/stripe-com" }
}Help
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