Dimitry Apollonsky

Dimitry Apollonsky is the founder of Parse. He has worked in search and growth marketing since 2015, and now measures which brands AI recommends.

Dimitry founded Parse to answer a question his clients kept asking and nobody could: when a buyer asks ChatGPT or Google AI Mode what to buy, which brands get named? Parse asks those questions every day and publishes the count as a public record.

He reviews every Parse research report and edits the blog. 94 reports are published so far, each with its method and its data.

Now: Founder of Parse, the public record of which brands AI recommends
Also: Founder and CEO of Soar, a growth marketing agency
Before: Chief marketing officer at Savvy
Before: Product manager for growth at TelTech Systems
Studied: Rutgers University

Latest research he reviewed

Do documentation pages get cited by AI?Sep 10, 2026
How often does AI recommend a brand as a fallback?Sep 9, 2026
Do product pages get cited by AI?Sep 8, 2026

All research

LinkedIn (opens in a new tab)X (opens in a new tab)[email protected]