Parse vs AthenaHQ
Get recommended by AI for one flat price.
Parse handles the questions and daily tracking on Pro, then prepares outreach to help you get mentioned. Spend your time growing visibility, with no credits to manage.
- Paid plan
- Parse: $79 a month per brand
- AthenaHQ: $295 a month for 3,600 credits
- What it buys
- Parse: Daily answers in every market
- AthenaHQ: Answers metered in credits
- Questions
- Parse: Written for you in every market
- AthenaHQ: Prompts you set up and schedule
- AI engines
- Parse: ChatGPT and Google AI Mode
- AthenaHQ: 11, some at 5 credits an answer
Why teams choose Parse
- Get daily tracking on Pro for one flat price per brand, with no credits to manage.
- Let Parse find your buyer questions, then turn gaps into pages to pitch and outreach drafts.
- Explore the public evidence and start free before choosing a paid plan.
When AthenaHQ may fit
- You want 11 engines, including Claude, Gemini, Perplexity and Grok.
- You want AI to draft and publish content straight to your CMS.
- You sell on Shopify and want catalog and shopping tools.
- You need SOC 2, SSO and SCIM for an enterprise rollout.
How Parse helps you get mentioned
A bill you can predict
AthenaHQ meters answers in credits, and Claude, DeepSeek, Meta AI, Mistral and Grok spend five credits an answer. Parse charges one price per brand and asks about every topic every day on Pro, so there is nothing to ration.
Google AI Mode
Popular choices include Datadog, New Relic and Dynatrace for teams that want one platform.
ChatGPT
For most small teams, Grafana is a good starting point, with Datadog as the all-in-one option.
Google AI Mode
Grafana gives you open-source dashboards that work with the tools you already run.
420answers read last week
34%mention Grafana, up from 21% in June
Questions written for you
Parse writes buyer questions for your brand’s markets and checks them daily on Pro. Add up to 15 topics of your own.
Your topic
Kubernetes monitoring for startups
- What should a startup use to monitor Kubernetes?: mentions you
- Best Kubernetes monitoring tools for a small team: mentions you
- How do I monitor a Kubernetes cluster on a budget?: leaves you out
- Kubernetes observability for an early-stage company: mentions you
- Which tools monitor Kubernetes without a big bill?: leaves you out
One number
31%
Up from 19% in June
Work that ends in a mention
Get onto the pages AI cites with outreach drafts and available contact details. Parse updates the task when it finds your new mention.
Recommended3
g2.comGet listed on “Top 10 Datadog alternatives”High priority: AI cited this page in 31 answers last weekCited in 31 answers
reddit.comAnswer “Grafana or Datadog for a small team?”Medium priority: AI cited this page in 9 answers last weekCited in 9 answers
grafana.comLet AI read your siteMedium priorityrobots.txt blocks GPTBot
In progress1
techradar.comGet listed on “Best observability platforms of 2026”High priority: AI cited this page in 42 answers last weekCited in 42 answersWatching for changesWaiting for the page to add you
Mentions you1
An open record you can check
Brands, markets and questions in Parse's index have public pages, free to read. Check us before you pay us.
- AI answers read
- 4.0M+
- brands in the index
- 767.8K+
- citations counted
- 45.4M+
Feature by feature
Features checked against AthenaHQ’s public pages on Oct 6, 2026.
- Parse leads
- 7 of 13
- Free plan, no expiry
- Done-for-you service
- Questions written for you
- Every market your brand is in
- Tracks new page mentions
- Public index, free to read
- Published method
- Both have it
- 5 of 13
- Add your own topics
- Pages AI cites, with the answers
- Rivals named instead of you
- Outreach drafts and contact details
- Works inside ChatGPT and Claude (MCP)
- AthenaHQ leads
- 1 of 13
- Countries and languages
Based on feature availability. See the table for pricing, update frequency and engine coverage.
| Feature | Parse | AthenaHQ |
|---|---|---|
| Price and terms | ||
| Free plan, no expiry | One brand, weekly, no card | 300 credits, then it stops |
| Paid plans start at | $79 a month per brand | $295 a month, 3,600 credits |
| Contract | Monthly, cancel anytime | Monthly or annual |
| Done-for-you service | Managed, from $2,500 a month | Setup help on Enterprise |
| Questions | ||
| Questions written for you | From what buyers ask in each market | Generated prompts you set up |
| Add your own topics | Up to 15 per brand | Each run spends credits |
| Every market your brand is in | In one price | One region on Starter |
| From data to action | ||
| Pages AI cites, with the answers | ||
| Rivals named instead of you | ||
| Outreach drafts and contact details | Contacts where found | Content agent and outreach drafts |
| Tracks new page mentions | Your own page edits only | |
| Openness | ||
| Public index, free to read | Brands, markets, questions | |
| Published method | API docs; glossary for customers | |
| Works inside ChatGPT and Claude (MCP) | Read and write | |
| Coverage | ||
| AI engines tracked | ChatGPTGoogle AI Mode | 11; some cost 5 credits an answer |
| Answers collected | Daily on Pro, weekly on Free | You schedule it, per credits |
| Countries and languages | US English | One region on Starter |
Cost over 12 months
Total at published monthly prices for the plans shown.
One brand for a year
- ParsePro at launch price, one brand
- $948
- AthenaHQStarter, 3,600 credits
- $3,540
Five brands for a year
- ParsePro at launch price, five brands
- $4,740
- AthenaHQStarter, 3,600 credits shared by all five
- $3,540
See what AI says about your brand
Free, with no card, before you decide.
Ready to switch from AthenaHQ?
Start with your brand. Parse handles the questions and helps you get to work. You can try it alongside your current tool.
- 01Check your brand freeSee where AI names you on the questions Parse already asks in your markets. No card and no setup.
- 02Add the topics that matter to youAdd up to 15 topics of your own on Pro, alongside the questions Parse writes.
- 03Compare a month of eachSee how much further you get with questions and outreach prepared for you. Try Parse alongside AthenaHQ, then compare the work you accomplished and the monthly cost. Cancel anytime.
Questions about Parse vs AthenaHQ
Parse Pro is $79 a month per brand, asking about every topic daily. AthenaHQ Starter is $295 a month for 3,600 credits, and some engines spend five credits an answer. Both have a free plan.
Parse asks ChatGPT and Google AI Mode every day. AthenaHQ covers 11 engines, including Claude, Gemini and Perplexity.
Parse tells you which pages to write and which to approach, and drafts the outreach message. It does not publish to your CMS. With Managed, our team does the work.
No. Parse writes the questions for every market your brand is in and asks about them daily on Pro. You can add up to 15 topics of your own.
Yes. The public index is free to read, and checking your own brand is free with no card.
Other comparisons
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Parse leads on 9 of 13 features, Profound on 1Parse vs Peec AI
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Sources
- AthenaHQ plans (opens in a new tab)
- AthenaHQ API changelog (credit costs by model) (opens in a new tab)
- AthenaHQ docs: setting up prompts (opens in a new tab)
- AthenaHQ vs Profound (credit costs) (opens in a new tab)
AthenaHQ is a trademark of its owner, and Parse is not affiliated with it. Read Oct 6, 2026; prices and features change. If something here is out of date, tell us and we will fix it.
