Parse vs Profound
Get recommended without an enterprise contract.
Start free with Parse, then get daily ChatGPT and Google AI Mode tracking on Pro, pages to pitch and outreach drafts.
- Price
- Parse: Free, then $79 a month
- Profound: 7-day trial, then Enterprise by quote
- Paid tracking
- Parse: Start today, with no sales call
- Profound: A demo for Enterprise
- Google AI Mode
- Parse: Included
- Profound: Enterprise only
- Questions
- Parse: Written for your markets
- Profound: 50 picked for you on the trial
Why teams choose Parse
- Start free and move to Pro when you need daily tracking, with no enterprise contract.
- Let Parse handle your buyer questions and show you which opportunities deserve attention.
- Get pages to pitch and outreach drafts, or choose Managed for help doing the work.
When Profound may fit
- You need nine engines, including Perplexity, Claude, Copilot and Gemini.
- You need SOC 2, SSO and SCIM for a large rollout.
- You want AI agents that write and publish content to your CMS.
- You want AI crawler analytics, shopping data and prompt volumes in one suite.
How Parse helps you get mentioned
Start today, on your own
No demo, no procurement and no annual contract. Check your brand free, and start Pro the same day. Cancel any time.
Google AI Mode
Popular choices include Datadog, New Relic and Dynatrace for teams that want one platform.
ChatGPT
For most small teams, Grafana is a good starting point, with Datadog as the all-in-one option.
Google AI Mode
Grafana gives you open-source dashboards that work with the tools you already run.
420answers read last week
34%mention Grafana, up from 21% in June
Your buyers' topics, in every market
Parse writes the questions for the topics buyers ask about in each market your brand is in, and asks about them daily. On Profound's trial the 50 prompts are picked for you and cannot be changed. On Parse Pro you add up to 15 topics of your own.
Your topic
Kubernetes monitoring for startups
- What should a startup use to monitor Kubernetes?: mentions you
- Best Kubernetes monitoring tools for a small team: mentions you
- How do I monitor a Kubernetes cluster on a budget?: leaves you out
- Kubernetes observability for an early-stage company: mentions you
- Which tools monitor Kubernetes without a big bill?: leaves you out
One number
31%
Up from 19% in June
Next steps a small team can finish
Get your brand onto the pages AI cites. Parse finds pages to pitch, drafts your outreach and gathers available contact details. It updates the task when the page mentions you.
Recommended3
g2.comGet listed on “Top 10 Datadog alternatives”High priority: AI cited this page in 31 answers last weekCited in 31 answers
reddit.comAnswer “Grafana or Datadog for a small team?”Medium priority: AI cited this page in 9 answers last weekCited in 9 answers
grafana.comLet AI read your siteMedium priorityrobots.txt blocks GPTBot
In progress1
techradar.comGet listed on “Best observability platforms of 2026”High priority: AI cited this page in 42 answers last weekCited in 42 answersWatching for changesWaiting for the page to add you
Mentions you1
Explore the index without signing up
Brands, markets and questions in Parse's index have public pages, free to read with no sign-up, Profound's own page included.
- AI answers read
- 4.0M+
- brands in the index
- 767.8K+
- citations counted
- 45.4M+
Feature by feature
Features checked against Profound’s public pages on Oct 6, 2026.
- Parse leads
- 9 of 13
- Free plan, no expiry
- Done-for-you service
- Questions written for you
- Add your own topics
- Every market your brand is in
- Outreach drafts and contact details
- Tracks new page mentions
- Public index, free to read
- Published method
- Both have it
- 3 of 13
- Pages AI cites, with the answers
- Rivals named instead of you
- Works inside ChatGPT and Claude (MCP)
- Profound leads
- 1 of 13
- Countries and languages
Based on feature availability. See the table for pricing, update frequency and engine coverage.
| Feature | Parse | Profound |
|---|---|---|
| Price and terms | ||
| Free plan, no expiry | One brand, weekly, no card | 7-day trial, 50 prompts it picks |
| Paid plans start at | $79 a month per brand | Enterprise, by quote |
| Contract | Monthly, cancel anytime | Enterprise contract, via sales |
| Done-for-you service | Managed, from $2,500 a month | Support only |
| Questions | ||
| Questions written for you | From what buyers ask in each market | Picked for you on the trial |
| Add your own topics | Up to 15 per brand | Enterprise only |
| Every market your brand is in | In one price | Set by the contract |
| From data to action | ||
| Pages AI cites, with the answers | ||
| Rivals named instead of you | ||
| Outreach drafts and contact details | Contacts where found | Content agents, no outreach |
| Tracks new page mentions | Watched pages | |
| Openness | ||
| Public index, free to read | Brands, markets, questions | Behind a report form |
| Published method | Metric definitions | |
| Works inside ChatGPT and Claude (MCP) | ||
| Coverage | ||
| AI engines tracked | ChatGPTGoogle AI Mode | Up to 9 on Enterprise; 3 on the trial |
| Answers collected | Daily on Pro, weekly on Free | Daily |
| Countries and languages | US English | Custom on Enterprise; 1 on the trial |
Cost over 12 months
Total at published monthly prices for the plans shown.
One brand for a year
- ParsePro at launch price, one brand
- $948
- ProfoundEnterprise, by quote
- Not published
Five brands for a year
- ParsePro at launch price, five brands
- $4,740
- ProfoundAgency Growth, 5 client workspaces
- $25,128
See what Parse can reveal about your brand
Explore Profound’s AI profile, then find out where your own brand stands and what to work on next.
See what AI says about your brand
Free, with no card, before you decide.
Ready to switch from Profound?
Start with your brand. Parse handles the questions and helps you get to work. You can try it alongside your current tool.
- 01Check your brand freeSee where AI names you on the questions Parse already asks in your markets, AI Mode included. No card and no setup.
- 02Add the topics that matter to youAdd up to 15 topics of your own on Pro, alongside the questions Parse writes.
- 03Try your first taskChoose a page from your task list, review the outreach draft and make it your own. After you send it, Parse checks for a new mention. Cancel anytime.
Questions about Parse vs Profound
Not for brands. On October 6, 2026, Profound's pricing page offered brands a free 7-day trial or an Enterprise plan by quote. Agencies can buy Agency Growth at $99 a month plus $399 per client workspace.
Parse has a free plan, and Pro is $79 a month per brand with ChatGPT and Google AI Mode asked daily in every market your brand is in. You can start without a demo.
No. Parse asks ChatGPT and Google AI Mode every day. Profound Enterprise covers up to nine engines, including Perplexity, Claude and Copilot.
Yes. Parse writes the questions for every market your brand is in, and on Pro you add up to 15 topics of your own. Profound's trial uses a prompt set it picks; editing prompts is part of Enterprise.
Profound publishes an industry leaderboard and asks for your details to send the full report. Brands, markets and questions in Parse's index have public pages, free with no sign-up.
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Sources
- Profound pricing (brands and agencies) (opens in a new tab)
- Profound Index (opens in a new tab)
- Profound: how answers are captured (opens in a new tab)
- PricingSaaS: Profound pricing history (opens in a new tab)
Profound is a trademark of its owner, and Parse is not affiliated with it. Read Oct 6, 2026; prices and features change. If something here is out of date, tell us and we will fix it.
