Parse vs Otterly.AI
Go from tracking mentions to winning them.
Parse writes your buyer questions, finds pages to pitch and drafts your outreach. You get a clear next move, with Google AI Mode included on Pro.
- Price to start
- Parse: Free, then $79 a month
- Otterly.AI: $29 a month for 15 prompts
- Google AI Mode
- Parse: Included
- Otterly.AI: From $9 a month extra
- Questions
- Parse: Written for you in every market
- Otterly.AI: You choose and budget them
- Next steps
- Parse: Pages, drafts and contacts where found
- Otterly.AI: Ranked recommendations; 3 a week on Lite
Why teams choose Parse
- Get buyer questions written for you, with daily ChatGPT and Google AI Mode tracking on Pro.
- Go beyond the mention count: find pages to pitch and start with an outreach draft.
- Start free and explore the answers behind public brand and market pages.
When Otterly.AI may fit
- You want the lowest entry price and only need a handful of prompts.
- You need Perplexity, Copilot or AI Overviews tracked today.
- You want a page-by-page content audit and AI crawler checks.
- You want to import Search Console keywords as prompts.
How Parse helps you get mentioned
No prompt budget to manage
Otterly sells prompts: 15 on Lite, 100 on Standard, and a calculator to work out how many you need. Parse writes the questions for the topics buyers ask about in each market your brand is in, and asks about them daily. Add up to 15 topics of your own on top.
Your topic
Kubernetes monitoring for startups
- What should a startup use to monitor Kubernetes?: mentions you
- Best Kubernetes monitoring tools for a small team: mentions you
- How do I monitor a Kubernetes cluster on a budget?: leaves you out
- Kubernetes observability for an early-stage company: mentions you
- Which tools monitor Kubernetes without a big bill?: leaves you out
One number
31%
Up from 19% in June
Outreach ready to send
Otterly ranks recommended actions by impact. Parse also gives you outreach drafts, contact details when available and updates when a page mentions you.
Grafana for your 2026 observability list
Hi,
Your guide to the best observability platforms of 2026 covers Datadog and New Relic. Grafana may be worth adding for readers who want open-source dashboards that work with the tools they already run.
Happy to send details, pricing, or a customer to speak with.
See where rivals lead, topic by topic
Parse compares you with the brands AI names instead, on each topic buyers ask about, so you know which gap to close first.
Where you lead and where you trail
Mentioned in · by topic · week of Sep 14, 2026
| Grafana | Datadog | New Relic | Your 13 weeks | |
|---|---|---|---|---|
| Open-source dashboards | #161% | #238% | #317% | +13 pt up |
| Kubernetes monitoring | #235% | #141% | #322% | +13 pt up |
| Incident alerting | #226% | #324% | #127% | +8 pt up |
| Log management | #315% | #150% | #231% | +3 pt up |
Check the evidence yourself
Parse's public index shows the questions and the dates behind its rankings, for brands, markets and questions, Otterly.AI's own page included.
- AI answers read
- 4.0M+
- brands in the index
- 767.8K+
- citations counted
- 45.4M+
Feature by feature
Features checked against Otterly.AI’s public pages on Oct 6, 2026.
- Parse leads
- 8 of 13
- Free plan, no expiry
- Done-for-you service
- Questions written for you
- Every market your brand is in
- Outreach drafts and contact details
- Tracks new page mentions
- Public index, free to read
- Published method
- Both have it
- 4 of 13
- Add your own topics
- Pages AI cites, with the answers
- Rivals named instead of you
- Works inside ChatGPT and Claude (MCP)
- Otterly.AI leads
- 1 of 13
- Countries and languages
Based on feature availability. See the table for pricing, update frequency and engine coverage.
| Feature | Parse | Otterly.AI |
|---|---|---|
| Price and terms | ||
| Free plan, no expiry | One brand, weekly, no card | 7-day trial |
| Paid plans start at | $79 a month per brand | $29 a month, 15 prompts |
| Contract | Monthly, cancel anytime | Monthly or annual |
| Done-for-you service | Managed, from $2,500 a month | |
| Questions | ||
| Questions written for you | From what buyers ask in each market | You pick them, with research help |
| Add your own topics | Up to 15 per brand | 15 on Lite, 100 on Standard |
| Every market your brand is in | In one price | Capped by prompts |
| From data to action | ||
| Pages AI cites, with the answers | ||
| Rivals named instead of you | ||
| Outreach drafts and contact details | Contacts where found | Ranked recommendations, no outreach |
| Tracks new page mentions | Citation winners and losers | |
| Openness | ||
| Public index, free to read | Brands, markets, questions | Top-10 lists, undated |
| Published method | Method documented | |
| Works inside ChatGPT and Claude (MCP) | Standard and up | |
| Coverage | ||
| AI engines tracked |  ChatGPT Google AI Mode | 4; AI Mode, Gemini and Claude cost extra |
| Answers collected | Daily on Pro, weekly on Free | Daily |
| Countries and languages | US English | 70+ countries |
Cost over 12 months
Total at published monthly prices for the plans shown.
One brand for a year
- ParsePro at launch price, one brand
- $948
- Otterly.AIStandard, 100 prompts, with AI Mode
- $2,976
Five brands for a year
- ParsePro at launch price, five brands
- $4,740
- Otterly.AIPremium plus 100 prompts (500), with AI Mode
- $8,844
See what Parse can reveal about your brand
Explore Otterly.AI’s AI profile, then find out where your own brand stands and what to work on next.
See what AI says about your brand
Free, with no card, before you decide.
Ready to switch from Otterly.AI?
Start with your brand. Parse handles the questions and helps you get to work. You can try it alongside your current tool.
- 01Check your brand freeSee where AI names you on the questions Parse already asks in your markets. No card and no setup.
- 02Add the topics that matter to youAdd up to 15 topics of your own on Pro. The prompts that matter most in Otterly are a good start.
- 03Try your first taskChoose a page from your task list, review the outreach draft and make it your own. After you send it, Parse checks for a new mention. Cancel anytime.
Questions about Parse vs Otterly.AI
You can start with Parse for free. Pro is $79 a month per brand, with Google AI Mode included. Otterly Lite is $29 a month for 15 prompts; Otterly Standard with Google AI Mode is $248 a month for 100 prompts.
Not today. Parse asks ChatGPT and Google AI Mode every day. Otterly includes Perplexity, Copilot and AI Overviews in its base price.
No. Parse writes the questions for the topics buyers ask about in each market your brand is in. On Pro you can add up to 15 topics of your own.
Yes. Pro lists pages that could feature your brand, a draft message for you to review and send, and contact details where Parse can find them. It then watches for the page to add you.
Parse has a free plan instead: one brand, updated weekly, with no card and no end date.
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Parse leads on 9 of 13 features, Scrunch on 1
Sources
- Otterly.AI pricing (opens in a new tab)
- Otterly.AI: supported AI searches (opens in a new tab)
- Otterly.AI: how data is collected (opens in a new tab)
- Otterly.AI changelog (opens in a new tab)
Otterly.AI is a trademark of its owner, and Parse is not affiliated with it. Read Oct 6, 2026; prices and features change. If something here is out of date, tell us and we will fix it.
