Which companies offer tools for customer feedback automation?

Several companies offer customer-feedback automation tools, but they focus on different parts of the workflow:

• Qualtrics — Enterprise Voice of Customer (VoC): automated surveys, multi-channel feedback collection, AI analysis, sentiment/theme detection, and workflows that route issues into systems such as Salesforce, Zendesk, and ServiceNow.Qualtrics+1
• Medallia — Enterprise CX/VoC platform focused on collecting feedback across channels, analyzing it with AI, and triggering operational follow-up.Comms Advisor+1
• Chattermill — AI-driven feedback analysis that consolidates surveys, support tickets, reviews, and social feedback, then identifies themes and connects them with CX metrics.Chattermill
• Sprinklr — Broad customer-experience platform covering feedback collection, sentiment/root-cause analysis, routing, and action across multiple channels.Sprinklr
• Canny — Product-feedback automation: collects feature requests, lets customers vote, and connects feedback with product roadmaps.Toolradar
• UserVoice — Particularly oriented toward product teams that need to collect, organize, and prioritize customer requests.Toolradar+1
• HubSpot — Customer-feedback surveys and CRM-connected workflows, useful when feedback needs to trigger customer-success, sales, or service actions.HubSpot Blog+1
• SurveyMonkey — General-purpose surveys, including automated NPS/CSAT collection; better suited to survey programs than full enterprise VoC orchestration.Tajo+1
• Typeform — Conversational surveys and feedback collection, often used for customer research and satisfaction surveys.Tajo
• Zapier — Not a feedback platform itself, but can automate the surrounding workflow—for example, sending a negative survey response to Slack, creating a CRM task, or triggering a follow-up.Parse

One notable change: Delighted is no longer a standalone product; Qualtrics says it has been discontinued and its feedback capabilities are now offered through Qualtrics.Qualtrics

A useful way to segment the market

If you're evaluating this market for a business/product idea, the distinction between collecting feedback and automatically acting on feedback is especially important: the latter is where tools increasingly use AI to classify responses, determine urgency, route them to the appropriate team, and initiate follow-up.Qualtrics+1

Customer feedback automation tools help businesses collect, analyze, and route insights from customer interactions without manual follow-up. Depending on whether you need conversational AI interviews, product roadmap prioritization, review collection, or heavy enterprise analytics, different companies specialize in distinct approaches:getperspective.ai+3

AI-Driven & Conversational Feedback Automation

• Perspective AI – Best for deploying interactive AI interviewers that hold deep conversations at scale, dynamically follow up on vague responses, and auto-synthesize underlying themes.getperspective.ai+1
• Enterpret – Powerful AI-first platform focused on clustering, auto-tagging, and summarizing unstructured feedback from multiple disparate sources.reddit.com+1
• SentiSum – Specializes in AI-native support analytics, turning unstructured customer service interactions and tickets into real-time categorizations and insights.sentisum.com+1

Product & SaaS Feature Feedback Loops

• Canny – Ideal for structured user feedback collection, feature voting, and directly tying user requests to product roadmaps.
• Savio – A streamlined and affordable tool built specifically for tracking feature requests from customer success to product teams on a per-account basis.reddit.com+1
• Featurebase – Comprehensive user feedback management designed to gather, prioritize, and offer transparent communication regarding product updates.

Review Collection & Local Reputation Automation

• Birdeye – Automatically triggers review requests via SMS and email, aggregates reviews from over 150 sites, and utilizes response automation.
• Trustary – Automates scheduling and triggering of NPS, CSAT, and action-based review requests paired with embeddable widgets.youtube.com+1

Enterprise Experience Management (CXM) Suites

• Qualtrics – A heavyweight, highly scalable experience management platform designed to automate surveys and capture signals across the entire customer lifecycle.
• Medallia – An enterprise market leader unifying feedback across touchpoints, leveraging predictive AI-driven topic analysis, and prescribing automated operational workflows.
• InMoment – Focuses on omnichannel feedback capture (surveys, calls, SMS, social) paired with heavy text analytics and natural language processing to auto-tag insights.youtube.com+1

Interactive Form & Survey Builders

• Typeform – Known for conversational, single-question-at-a-time interactive forms that maximize completion rates and sync data straight into CRMs.
• Jotform – Offers advanced online form builders equipped with AI agents to automate data capture, customer interactions, and follow-up workflows.sentisum.com+1

If you'd like to narrow this down, let me know:

• What is your primary goal (e.g., collecting product feature requests, gathering online reviews, or tracking NPS/CSAT)?
• What other tools (like Salesforce, HubSpot, or Zendesk) do you need it to integrate with?

Yes. The market breaks into a few distinct categories depending on what you mean by “feedback automation”:

The big distinction is where the automation happens:

• Collect → analyze → act: Qualtrics, Medallia, Chattermill
• Collect → follow up: Survicate, SurveyMonkey, Typeform
• Collect → prioritize product requests: Canny, UserVoice
• Connect feedback to other software: Zapier, HubSpot

For enterprise-grade automation, current comparisons particularly highlight Qualtrics, Medallia, and Chattermill. Chattermill is especially focused on unifying unstructured feedback and automatically extracting themes and sentiment, while Qualtrics and Medallia provide broader experience-management suites.Chattermill+1

One important 2026 change: Delighted is no longer a standalone option; Qualtrics says it has been discontinued and its capabilities are being incorporated into Qualtrics.Qualtrics

If you're asking because you're evaluating this market for a product/company, I can also map these vendors by pricing, target customer, funding/revenue, integrations, AI capabilities, and competitive gaps.

Numerous companies offer tools tailored for customer feedback automation, spanning across enterprise experience management, survey builders, in-app widgets, and customer support ecosystems.

Enterprise Experience Management (XM) & Voice of the Customer (VoC)

• Qualtrics : Offers Qualtrics as an enterprise-grade experience management platform with sophisticated automated survey distribution, deep AI-driven sentiment analysis, and closed-loop ticketing workflows.getperspective.ai+2
• Medallia : Provides Medallia for real-time, omnichannel feedback collection (surveys, social, chat) powered by predictive AI analytics and automated alerts.getperspective.ai+1
• InMoment : Features multichannel feedback collection coupled with AI and natural language processing to auto-tag open-ended comments and feed automated alert systems.getperspective.ai+1

Survey-First & Form Automation Suites

• SurveyMonkey : A widely used platform via SurveyMonkey that provides smart survey logic, pre-built templates, and native CRM integrations to trigger and automate feedback loops.lister.ai+2
• Typeform : Specializes in conversational, highly engaging form design through Typeform that triggers automated follow-up workflows upon submission.getperspective.ai+2
• Jotform : Offers customizable form builders and workflow automation via to collect, log, and process customer responses seamlessly.

In-App, Product & Website Feedback Widgets

• Qualaroo : Uses contextual "Nudge" technology via Qualtrics Delighted/Qualaroo ecosystems to trigger micro-surveys based on user behavior and page-stay durations, complete with AI sentiment analysis.
• Usersnap : Focuses on digital product and SaaS teams via Usersnap , allowing visual feedback (like annotated screenshots) coupled with automated routing to tools like Jira or Slack.
• UserVoice : Tailored for SaaS products through UserVoice , featuring in-app feedback widgets, voting boards, and automated ticket routing.

All-in-One CRM, Marketing & Support Ecosystems

• HubSpot : Provides automated NPS/CSAT surveys and qualitative feedback tools built directly into HubSpot Service Hub to track satisfaction changes on centralized dashboards.
• Zendesk : Integrates automated customer satisfaction (CSAT) surveys directly into support ticket workflows through Zendesk.
• Freshworks : Utilizes generative AI and active listening tools via Freshworks to automate conversational feedback collection and map sentiment trends.youtube.com+1

If you want to narrow down these options, tell me:

• Are you looking to collect feedback in-app, via email, or on a website?
• Do you need a standalone survey tool or an integration with an existing platform like HubSpot or Salesforce?

Companies offering customer feedback automation tools generally fall into a few categories: Voice of Customer (VoC) platforms, survey automation, product feedback systems, review management, and workflow automation. Some notable providers include:Sprinklr+1

Enterprise customer feedback automation (VoC platforms)

• qualtrics.com — Enterprise experience management platform for NPS, CSAT, customer journeys, sentiment analysis, text analytics, and automated follow-up workflows.Enterpret
• medallia.com — Focuses on large-scale customer experience management, collecting feedback across surveys, digital channels, contact centers, and other touchpoints.Sprinklr
• sprinklr.com — Combines customer feedback from social, reviews, service interactions, and surveys with analytics and routing capabilities.Sprinklr
• chattermill.com — Uses AI-based feedback analysis to unify customer conversations and identify trends across channels.Parse

Survey and CSAT/NPS automation tools

• surveymonkey.com — Popular survey platform with templates, distribution automation, analytics, and integrations.Tajo
• typeform.com — Conversational survey builder often used for customer research, onboarding feedback, and post-purchase surveys.Typeform
• survicate.com — Multi-channel feedback collection with website, email, in-product, and CRM integrations.Comms Advisor
• .com — NPS-focused platform designed around automated surveys, alerts, and customer follow-up workflows.

Product feedback and feature-request automation

• canny.io — Helps product teams collect feature requests, let users vote, and connect feedback to roadmaps.Comms Advisor
• uservoice.com — Enterprise-oriented product feedback management for collecting and prioritizing customer requests.Zendesk
• productboard.com — Product management platform that incorporates customer insights into prioritization workflows.Parse

Customer support platforms with feedback automation

• zendesk.com — Customer service platform with automated CSAT/CES surveys tied to support interactions.Sprinklr
• hubspot.com — CRM platform with customer feedback surveys and workflow automation through its service tools.Sprinklr
• intercom.com — Customer messaging platform that can collect feedback through conversations and automated customer journeys.Refiner

Choosing by use case

• Large enterprise CX programs: Qualtrics, Medallia, Sprinklr
• Automated NPS/CSAT after customer events: AskNicely, Survicate, SurveyMonkey
• High-quality customer-facing surveys: Typeform
• Product teams collecting feature requests: Canny, UserVoice, Productboard
• Feedback tied to support tickets: Zendesk, HubSpot, Intercom

Sprinklr ZendeskIf you are evaluating vendors, the biggest differentiator is usually whether you need feedback collection only (surveys/forms) or closed-loop automation (detect issue → notify team → create task → follow up with customer).

A wide range of companies offer tools designed to collect, categorize, and automate the analysis of customer feedback using AI and workflow integrations. These platforms generally fall into enterprise experience management, AI-native text/sentiment analysis, product feedback loops, and general workflow automation.

1. AI-Native & Automated Feedback Analysis

• SentiSum: Focuses on AI-native ticket tagging, sentiment analysis, and routing for support operations, helping customer experience (CX) teams automate manual tagging.unwrap.ai+1
• Thematic: Provides automated theme detection and predictive scoring agents to centralize and analyze unstructured feedback from multiple sources.unwrap.ai+1
• Clootrack: An AI-powered sentiment analysis platform that extracts emotional signals from unstructured customer text and voice data, mapping them directly to specific experience drivers.gartner.com+1
• Enterpret: An AI-first tool built to cluster and summarize customer feedback across multiple data sources without requiring heavy manual roadmap configurations.reddit.com+1

2. Enterprise Experience Management (XM) & Voice of Customer (VoC)

• Qualtrics XM: An enterprise-grade survey and feedback platform featuring automated text analytics, predictive analysis, and AI summaries for structured NPS and satisfaction programs.freshworks.com+3
• Medallia: Tailored for large-scale enterprise Voice of Customer programs, utilizing generative AI features like Smart Topic Builders and Insights Assistants to parse massive feedback streams.getperspective.ai+2
• : Combines cross-touchpoint enterprise feedback collection with robust text analytics to monitor customer sentiment across entire journeys.

3. Product & Lightweight Feedback Loops

• Savio: Great for capturing, centralizing, and routing customer-to-product feedback loops, tracking feature requests directly by customer or account.
• Loops.so: A lightweight and affordable tool providing fast AI summarization of inbound user feedback.
• Harvestr / Cycle.app: Platforms that combine user feedback collection, internal documentation, and product roadmapping into centralized workspaces.reddit.com+1

4. General Workflow & No-Code Automation Platforms

If you want to build custom feedback automations connecting forms (like Typeform or Google Forms) to CRMs, translation models, or communication tools:

• Make / Activepieces / Zapier: Enable you to trigger automated workflows the second feedback is submitted—such as running instant AI sentiment analysis, translating non-native languages, updating databases, and pinging your team on Slack.youtube.com+2

If you'd like to narrow this down, let me know:

• Are you looking for enterprise survey software or a product roadmap feedback tool?
• Do you need to automate feedback from support tickets, app reviews, or surveys?

Yes. The customer-feedback automation market generally falls into survey/VoC platforms, AI feedback-analysis tools, and closed-loop workflow tools.

Some notable companies are:

• qualtrics.com — Enterprise-grade experience management. It collects feedback across touchpoints, uses AI to analyze responses, and can trigger workflows and follow-ups.Qualtrics
• medallia.com — Large-enterprise CX platform covering surveys, conversations, reviews, behavioral signals, AI analysis, alerts, and automated closed-loop actions.Medallia+1
• chattermill.com — Particularly strong for automatically analyzing feedback from surveys, support tickets, reviews, calls, and other sources, then routing insights into workflows such as Slack and Jira.Chattermill
• asknicely.com — Focused on NPS/customer-experience feedback, with automated surveys, alerts, workflows, reporting, and frontline coaching.AskNicely
• survicate.com — More lightweight and product-team friendly; automates feedback collection across websites, apps, and email and uses AI to identify themes and insights.Survicate
• inmoment.com — Enterprise CX/VoC platform combining feedback collection with AI-driven analysis across surveys, support, reviews, and social channels.Chattermill
• zonkafeedback.com — Omnichannel feedback collection with AI analysis, including email, SMS, WhatsApp, web, and kiosks.Chattermill
• enterpret.com — AI-oriented Voice-of-Customer platform focused on turning unstructured feedback into actionable insights and routing findings into operational workflows.Enterpret

A quick way to narrow it down

The important distinction is that some tools primarily collect feedback, while others automatically interpret it and trigger action. For example, Chattermill supports automated routing of feedback to teams, while Medallia explicitly offers alerts, case management, and closed-loop automation.Qualtrics+1

If you're evaluating this as a software category/competitive landscape, I can also give you a list of 20–30 companies with pricing, target customer, automation capabilities, funding/size, and key differentiators.