Data as of Aug 25, 2026 · Based on 5,105 AI responses · See how Parse measures this
IT Helpdesk and IDP Platforms
Parse
https://parse.gl
Freshworks has solidified its leadership in the and ITSM space, consistently recommended for its balance of features and ease of use. However, the most significant trend between October 2025 and March 2026 has been the rapid ascent of 's , which has become the top-cited choice for IT-specific and DevOps-focused teams.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Maintains top spot with Freshdesk for customer support and Freshservice for ITSM. | 67% | |
| 2 | 57% | ||
| 3 | Still a top choice for enterprise-grade, omnichannel support, but losing ground overall. | 39% | |
| 4 | 37% | ||
| 5 | The undisputed leader for large enterprises implementing formal ITIL and ITSM practices. | 34% | |
| 6 | The most consistently recommended free ticketing system specifically designed for small IT teams. | 25% | |
| 7 | Gaining mentions for its simple, email-like shared inbox approach to customer support. | 20% | |
| 8 | 19% | ||
| 9 | 19% | ||
| 10 | 17% | ||
| 11 | Frequently recommended for its modern, conversational, and chat-first support capabilities. | 14% | |
| 12 | 13% | ||
| 13 | 13% | ||
| 14 | 12% | ||
| 15 | Cited as the leading open-source choice for bundled ticketing and asset management. | 9% | |
| 16 | 9% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 32% of analyzed answers.
Dropped from #2 to #5 in overall brand mentions from Oct 2025 to Mar 2026.
Fell from #3 to #8 in overall brand mentions between Oct 2025 and Mar 2026.
Jumped from #6 to #3 overall between Oct 2025 and Mar 2026.
Climbed from #10 to #6 overall between Oct 2025 and Mar 2026.
“A good fit for teams already using Atlassian tools.” → “A top choice for any IT or DevOps team, regardless of current stack.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 56% | 57% | ||
| 40% | 35% | ||
| 35% | 25% | ||
| 26% | 28% | ||
| 24% | 25% |
The two models disagree most about Atlassian (ChatGPT #14, Google #22) and Spiceworks (ChatGPT #21, Google #14).
Freshworks has solidified its leadership in the helpdesk and ITSM space, consistently recommended for its balance of features and ease of use. However, the most significant trend between October 2025 and March 2026 has been the rapid ascent of Atlassian's Jira Service Management, which has become the top-cited choice for IT-specific and DevOps-focused teams.
Across 5,105 AI responses, Freshworks is mentioned most, named in 67% of them, followed by Atlassian (57%) and Zendesk (39%).
Parse measures each brand's mention rate — the share of answers naming it — across 5,105 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend Freshdesk and
Zendesk for this general query, with
Zoho Desk and
Help Scout also appearing frequently as strong options for small to mid-sized businesses. Recommendations have remained stable over the analysis period, establishing a clear top tier for general-purpose help desk software.
What is the best help desk software?
AI assistants consistently recommend Freshdesk and
Zendesk for this general query, with
Zoho Desk and
also appearing frequently as strong options for small to mid-sized businesses. Recommendations have remained stable over the analysis period, establishing a clear top tier for general-purpose help desk software.
For this IT-specific prompt, AI recommendations have increasingly favored Atlassian's and ' . While general helpdesks like were mentioned early on, responses since late 2025 more clearly differentiate and recommend these ITSM-focused platforms for IT teams, often alongside for larger enterprises.
Brands mentioned
Which IT ticket system should I choose?
For this IT-specific prompt, AI recommendations have increasingly favored Atlassian's
Jira Service Management and
Freshworks'
Freshservice. While general helpdesks like
Zendesk were mentioned early on, responses since late 2025 more clearly differentiate and recommend these ITSM-focused platforms for IT teams, often alongside
ServiceNow for larger enterprises.
The market map
Recommended by need