Marketing Automation Platforms | Parse

Marketing Automation Platforms in AI answers

Data as of Oct 18, 2026Based on 489 AI responsesReviewed by Dimitry Apollonsky

AI summary

HubSpot and ActiveCampaign run nearly even across general marketing automation needs, with HubSpot cited for all-in-one CRM setups and ActiveCampaign for behavioral workflows. Klaviyo is the usual answer when buyers specifically ask about omnichannel platforms.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	ActiveCampaign 73% intricate behavioral automations and guided onboarding for mid-market teams	intricate behavioral automations and guided onboarding for mid-market teams	73%
2	HubSpot 70% all-in-one CRM and inbound marketing workflows for scaling teams	all-in-one CRM and inbound marketing workflows for scaling teams	70%
3	Klaviyo 44% data-driven omnichannel campaigns and retail revenue automations	data-driven omnichannel campaigns and retail revenue automations	44%
4	Adobe Marketo EngageAdobe product line 40% complex enterprise B2B lead nurturing and multi-stream scoring	complex enterprise B2B lead nurturing and multi-stream scoring	40%
5	HubSpot Marketing HubHubSpot product line 34% integrated lead scoring and demand generation within native CRM hubs	integrated lead scoring and demand generation within native CRM hubs	34%
6	Salesforce Marketing Cloud EngagementSalesforce product line 26% deep Salesforce platform integration and AI lead management	deep Salesforce platform integration and AI lead management	26%
7	Salesforce 26% high-volume enterprise messaging and advanced multi-channel customer data	high-volume enterprise messaging and advanced multi-channel customer data	26%
8	Braze 24% mobile-first push notifications and real-time app user engagement	mobile-first push notifications and real-time app user engagement	24%
9	MailchimpOwned by Intuit 21% budget-friendly email campaigns and foundational multichannel marketing tools	budget-friendly email campaigns and foundational multichannel marketing tools	21%
10	Brevo 19%		19%
11	Sendinblue 18%		18%
12	Omnisend 18%		18%
13	Salesforce Marketing CloudSalesforce product line 16% enterprise-scale multichannel customer journeys within existing Salesforce deployments	enterprise-scale multichannel customer journeys within existing Salesforce deployments	16%
14	Iterable 12%		12%
15	Adobe 9%		9%
16	Keap 9%		9%
17	Oracle EloquaOracle product line 9%		9%
18	Customer.io 9%		9%
19	Zapier 8%		8%
20	MailerLite 7%		7%
21	Adobe Experience CloudAdobe product line 7%		7%
22	Salesforce CRMSalesforce product line 6%		6%
23	GoHighLevel 6%		6%
24	Salesforce Sales CloudSalesforce product line 6%		6%
25	Adobe Journey OptimizerAdobe product line 5%		5%
26	MoEngage 5%		5%
27	HubSpot CRMHubSpot product line 5%		5%
28	6sense 5%		5%
29	Zoho Marketing AutomationZoho product line 4%		4%
30	Make 4%		4%
31	Microsoft Dynamics 365Microsoft product line 4%		4%
32	Kit 3%		3%
33	Zoho 3%		3%
34	Pipedrive 3%		3%
35	Emarsys 3%		3%
36	Adobe for BusinessAdobe product line 3%		3%
37	Oracle ResponsysOracle product line 3%		3%
38	GetResponse 3%		3%
39	Oracle 3%		3%
40	Insider 3%		3%
41	Bloomreach 3%		3%
42	AgencyAnalytics 3%		3%
43	Apollo 2%		2%
44	Zoho CRMZoho product line 2%		2%
45	Act-On 2%		2%
46	Insider One 2%		2%
47	Swydo 2%		2%
48	Constant Contact 2%		2%
49	Einstein CopilotSalesforce product line 1%		1%
50	Adobe Experience PlatformAdobe product line 1%		1%
51	Drip 1%		1%
52	Demandbase 1%		1%
53	Segment 1%		1%
54	Bloomreach EngagementBloomreach product line 1%		1%
55	Sortment 1%		1%
56	Salesforce AgentforceSalesforce product line 1%		1%
57	Vendasta 1%		1%
58	Adobe CampaignAdobe product line 1%		1%
59	SAP 1%		1%
60	CleverTap 1%		1%
61	Shopify Hydrogen 1%		1%
62	SlackSalesforce product line 1%		1%
63	Oracle CX MarketingOracle product line 1%		1%
64	Intercom 1%		1%
65	HubSpot Solutions PartnersHubSpot product line 1%		1%
66	HubSpot Sales HubHubSpot product line 1%		1%
67	Zoho CampaignsZoho product line 1%		1%
68	Outreach 1%		1%
69	EngageBay 1%		1%
70	n8n 1%		1%
71	Calendly 1%		1%
72	Infobip 1%		1%
73	Instantly 1%		1%
74	Optimove 1%		1%
75	ZoomInfo 1%		1%
76	Stripe 1%		1%
77	Whatagraph 1%		1%
78	Sender 1%		1%
79	Attio 1%		1%
80	Campaign Monitor 1%		1%
81	LeadSquared 1%		1%
82	Twilio 1%		1%
83	Bombora 1%		1%
84	Ortto 1%		1%
85	Zoom 1%		1%
86	Help Scout 1%		1%
87	Notion 1%		1%
88	Google AnalyticsAlphabet product line 1%		1%
89	Microsoft Power BIMicrosoft product line 1%		1%
90	Rocketlane <1%		<1%
91	DashClicks <1%		<1%
92	Salesforce Conversation IntelligenceSalesforce product line <1%		<1%
93	Ontraport <1%		<1%
94	Adobe Journey Optimizer B2B EditionAdobe product line <1%		<1%
95	SAP Engagement CloudSAP product line <1%		<1%
96	CoachAccountable <1%		<1%
97	Einstein GPTSalesforce product line <1%		<1%
98	Paperbell <1%		<1%
99	Copper <1%		<1%
100	ClickUp <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Omnisend, 7% on ChatGPT Search and 27% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
ActiveCampaign	66%	76%
HubSpot	75%	65%
Klaviyo	40%	41%
Adobe Marketo Engage	42%	42%
HubSpot Marketing Hub	29%	37%
Salesforce Marketing Cloud Engagement	26%	29%
Salesforce	33%	22%
Braze	32%	20%
Mailchimp	19%	17%
Brevo	11%	18%

Marketing Automation Platforms in AI answers

Most-mentioned brands

Latest insights

Recommendations by AI engine

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Sources AI cites100

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Email Marketing & Automation Platforms

Lead Management and CRM Integration Software

Marketing Funnel and Conversion Tools

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Most-mentioned brands

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Recommendations by AI engine

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Sources AI cites100

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Related markets

Email Marketing & Automation Platforms

Lead Management and CRM Integration Software

Marketing Funnel and Conversion Tools

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