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BrandsBraze

Braze in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Braze

Every shift for Braze, and the week’s changes by email.

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Latest insights

Braze logoBrazebraze.com

Braze is a customer engagement platform that unifies data and enables automated, personalized cross-channel experiences at scale using AI-powered decisioning and journey orchestration. It combines the Braze Data Platform with BrazeAI to activate real-time data for consistent messaging across channels such as email, mobile app messaging, web messaging, SMS/RCS, and WhatsApp. Serving multiple industries, Braze provides analytics, creative tools, and partner ecosystems to optimize onboarding, acquisitions, engagement, churn reduction, and overall customer relationships.

Products and subbrands
  • OfferFit logoOfferFit

Parse Score

80

#7 of 76 in Marketing Automation Platforms

The market map · 5 of 76 labelled

Marketing Automation Platforms →
10%20%50%100%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →HubSpotActiveCampaignKlaviyoAdobe Marketo En…SalesforceBraze
  • Braze Slipping: CompetitorBraze now trails Sensor Tower in Mobile App Growth & Engagement Tools, #8 to #6
  • Braze Slipping: RankingBraze dropped 2 places to rank #8 of 44 in Mobile App Growth & Engagement Tools
  • Braze Gap between platforms: PlatformBraze's platform gap in AI Marketing Automation Platforms narrowed: ChatGPT Search 48.3%, Google AI Mode 24.1%
  1. CompetitionSalesforce CRM logoSalesforce CRM is the top alternative to Braze logoBraze2 questionsView competitors→View competitors
  2. AI perceptionAI rates Braze logoBraze worse than rivals on crm-centricity4 answers

Where Braze ranks in AI

Marketing Automation Platforms#7
  • Omnichannel marketing automation#6
Omnichannel Marketing Automation Platforms#5
AI Marketing Automation Platforms#6
  • AI copy A/B testing#17
View 3 more markets
and 9 more shifts across 6 markets since Aug 2
View attributes
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View attributes
  • Platform visibilityBraze logoBraze is more visible on ChatGPT Search48.3% vs 24.1%Compare platforms→Compare platforms
  • Market rankingBraze logoBraze fell to #8 in Mobile App Growth & Engagement Tools2 placesView market→View market

    • Follow changes to Braze’s AI visibility

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    AI perception

    AI rates Braze logoBraze better than rivals on segmentation and analytics and worse on crm-centricity

    61%positive
    AttributeWorse than rivalsBetter than rivals
    • segmentation and analytics19AI rates Braze better than a rival on segmentation and analytics in 19 answers, and never worse.
    • rating4AI rates Braze better than a rival on rating in 4 answers, and never worse.
    • crm-centricity4AI rates Braze worse than a rival on crm-centricity in 4 answers, and never better.
    • unified reporting3AI rates Braze better than a rival on unified reporting in 3 answers, and never worse.

    Worse than rivalsBetter than rivals

    Often described as

    excellent · real-time · mobile-first · sophisticated · enterprise-grade · strong

    Competitors

    Top cited sources

    Questions

    Salesforce CRM logoSalesforce CRM is the top alternative to Braze logoBraze

    • Salesforce CRM logoSalesforce CRMPicked instead2 questions
    • Google Workspace logoGoogle Workspace
    • braze.com (opens in a new tab)Owned47%
    • insiderone.com (opens in a new tab)2%
    Question contextMention rate
    • Cross-platform push notifications9.1%
    • Omnichannel marketing automation5.3%
    • AI copy A/B testing1.7%
    • Mention rate
    • 94% · 2 engines

      Excerpts where Braze appeared in the AI's answer

      Google AI Mode · excerpt
      Braze: Recognized for its streaming architecture, Braze ingests customer behavior via SDKs or APIs and processes event triggers
      Google AI Mode · excerpt
      Braze - Widely recognized for having the strongest real-time event processing in the enterprise customer engagement category. It handles behavioral event triggers with sub-second processing latency via its API and SDK ingestion architecture.
    • 75% · 2 engines

      Excerpts where Braze appeared in the AI's answer

      ChatGPT Search · excerpt
      Braze is more oriented toward sophisticated, real-time customer journeys. Its SMS capability is designed to operate alongside email, push and in-app messaging
      Google AI Mode · excerpt
      Braze: Excellent for complex, real-time behavioral customer journeys (via "Canvas") that dynamically blend email, SMS, push, and in-app messaging .
    • 57% · 2 engines

      Excerpts where Braze appeared in the AI's answer

      ChatGPT Search · excerpt
      Braze is a particularly strong alternative if you want the prediction tightly integrated with sophisticated campaign orchestration.
      Google AI Mode · excerpt
      Braze / Insider One - Best for: Lifecycle marketing and B2C mobile/web engagement.
    • 88%
    • 93% · 2 engines

      Excerpts where Braze appeared in the AI's answer

      ChatGPT Search · excerpt
      Braze is the option I'd investigate if push is only one component of a larger customer-engagement stack.
      Google AI Mode · excerpt
      Braze – Best for cross-channel personalization powered by a real-time customer data stream.
    • 69% · 2 engines

      Excerpts where Braze appeared in the AI's answer

      ChatGPT Search · excerpt
      Braze — Strong focus on real-time B2C engagement, with email, SMS, push, in-app, web, WhatsApp, paid media, segmentation, and journey orchestration.
      Google AI Mode · excerpt
      Braze – Best for Enterprise Customer Engagement & Real-Time Orchestration
    Picked instead
    1 question
  • AWS logoAWSPicked instead1 question
  • Flatfile logoFlatfilePicked instead1 question
  • Docebo logoDoceboPicked instead1 question
    • maestra.io (opens in a new tab)2%
  • spxcommerce.com (opens in a new tab)2%
  • sequenzy.com (opens in a new tab)1%

    • Platform visibility

    Braze logoBraze is more visible on ChatGPT Search

    • ChatGPT Search48.3%
    • Google AI Mode24.1%
    24.2 points