What does AI recommend for b2b market & sales intelligence tools?

ZoomInfo has climbed to the top of AI recommendations, becoming the most-cited B2B intelligence tool by March 2026. This reflects a major shift in AI responses, which now clearly distinguish between broad market intelligence platforms and more tactical sales intelligence tools for prospecting.

Which b2b market & sales intelligence tools brands appear most in AI answers?

Across 3,330 AI responses, ZoomInfo is mentioned most, named in 28% of them, followed by Cognism (25%) and AlphaSense (25%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,330 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best B2B market & sales intelligence tools, according to AI

Data as of Aug 25, 2026 · Based on 3,330 AI responses · See how Parse measures this

B2B Market & Sales Intelligence Tools

969 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best B2B Market & Sales Intelligence Tools, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	ZoomInfoNow leads the category, cited for its vast B2B contact and company database.	Now leads the category, cited for its vast B2B contact and company database.	28%
2	CognismPraised for phone-verified direct dials and compliant global data.	Praised for phone-verified direct dials and compliant global data.	25%
3	AlphaSenseTop choice for deep strategic research using AI-powered search across financial documents.	Top choice for deep strategic research using AI-powered search across financial documents.	25%
4	SimilarWebA key tool for digital intelligence on website traffic and marketing behavior.	A key tool for digital intelligence on website traffic and marketing behavior.	22%
5	ApolloA popular all-in-one platform combining prospecting data with Outreach workflows.	A popular all-in-one platform combining prospecting data with Outreach workflows.	20%
6	Gartner		19%
7	LinkedIn		18%
8	Statista		17%
9	KlueGathers competitor intelligence and turns it into 'battlecards' for sales teams.	Gathers competitor intelligence and turns it into 'battlecards' for sales teams.	16%
10	Forrester		16%
11	CrayonMonitors competitors’ websites, product launches, and messaging changes.	Monitors competitors’ websites, product launches, and messaging changes.	16%
12	CrunchBase		13%
13	CB Insights		13%
14	Semrush		13%
15	LushaFrequently recommended for its fast, simple Chrome extension for finding contact details.	Frequently recommended for its fast, simple Chrome extension for finding contact details.	13%
16	Qualtrics		12%
17	Kantar		12%
18	Euromonitor		11%
19	Contify		10%
20	Morningstar		10%
21	Ipsos		10%
22	SurveyMonkey		10%
23	Mintel		10%
24	IBISWorld		8%
25	Feedly		8%
26	6sense		8%
27	Seamless AI		8%
28	UpLead		8%
29	Alphabet		8%
30	NielsenIQ		8%
31	Quantilope		8%
32	Typeform		7%
33	CrayonMonitors competitors’ websites, product launches, and messaging changes.	Monitors competitors’ websites, product launches, and messaging changes.	7%
34	Suzy		7%
35	Clearbit		7%
36	Lead411		6%
37	S&P Global		6%
38	Brandwatch		6%
39	Pollfish		6%
40	Demandbase		6%
41	LeadIQ		6%
42	Kaspr		6%
43	AskAttest		6%
44	Bombora		6%
45	Valona Intelligence		5%
46	MarketResearch.com		5%
47	HubSpot		5%
48	Owler		5%
49	Clay		5%
50	Salesforce		5%
51	Clearlake Capital Group		4%
52	Tableau		4%
53	SalesIntel		4%
54	GWI		4%
55	B2B International		4%
56	Microsoft		4%
57	Hanover Research		4%
58	Kompyte		4%
59	Frost & Sullivan		3%
60	NewtonX		3%
61	Bloomberg		3%
62	IDC		3%
63	Dig Insights		3%
64	SIS International Research		3%
65	Nielsen		3%
66	Ahrefs		3%
67	Proactive Worldwide		3%
68	G2		3%
69	Cascade Insights		2%
70	RocketReach		2%
71	HG Insights		2%
72	FounderNest		2%
73	Veridion		2%
74	ArcGIS		2%
75	Meltwater		2%
76	FactSet		2%
77	Circana		2%
78	QuestionPro		2%
79	Zappi		2%
80	Sprinklr		2%
81	Pulsar Platform		2%
82	BuzzSumo		2%
83	Tracxn		2%
84	Gong		2%
85	Quid		2%
86	Hunter		2%
87	Sprout Social		2%
88	Funnel		2%
89	S&P Capital IQ Pro		2%
90	Perplexity		2%
91	Aqute		2%
92	OpenAI		2%
93	Wynter		2%
94	McKinsey & Company		1%
95	Dynata		1%
96	Dealroom		1%
97	SurveySparrow		1%
98	Outreach		1%
99	Remesh		1%
100	Clay		1%