Data as of Sep 16, 2026 · Based on 3,304,368 AI responses across 10,525 prompts · See how Parse measures this
7 of 8 measured questions
Ipsos is one of the world's leading market research companies that provides reliable information about society, markets and people to help the world make better decisions. It serves thousands of clients across 90 markets and operates a large proprietary panel of millions of authenticated respondents. Through platforms such as Ipsos iSay and the Insights Hub, it delivers insights, publications, surveys and data-driven research for organizations.
The market map · 5 of 100 labelled
B2B Market & Sales Intelligence Tools →57%positive
Where Ipsos ranks in AI
excellentstrongcomprehensiveexcelglobal leaderleaderrigoroussophisticated
Excerpts where Ipsos appeared in the AI's answer

Ipsos : Best for agile, high-speed custom primary research, public opinion, and market tracking.

Ipsos – Best for Agile Consumer Sentiment and Competitive Context Testing
Excerpts where Ipsos appeared in the AI's answer

Ipsos / Kantar : Global powerhouses for primary research, brand health tracking, and deep psychographic consumer insights.

Ipsos / Kantar : Best when your market entry requires deep primary consumer research, brand perception tracking, cultural nuance mapping, and local market attitude polling.
Excerpts where Ipsos appeared in the AI's answer

Ipsos Luxury Mystery Shopping : As part of one of the largest global market research firms, Ipsos has a dedicated luxury practice

Ipsos: A major market research firm that provides mystery shopping services for various sectors, including high-end hotel chains.