What AI says about Forrester
Since Jul 5Updated Oct 27, 2026Based on 21,096 AI responses
Reviewed by Dimitry Apollonsky
The market map
B2B Market & Sales Intelligence ToolsMentioned in
- #1ZoomInfoMentioned in 40%Avg. position 4.0
- #2ApolloMentioned in 31%Avg. position 4.7
- #3tiedSimilarWebMentioned in 24%Avg. position 5.9
- #3tiedCognismMentioned in 22%Avg. position 4.8
- #3tiedAlphaSenseMentioned in 22%Avg. position 4.4
- #3tied6senseMentioned in 22%Avg. position 4.3
- #7tiedCrayonMentioned in 20%Avg. position 5.9
- #7tiedGartnerMentioned in 19%Avg. position 5.3
- #9tiedKlueMentioned in 17%Avg. position 6.2
- #9tiedCB InsightsMentioned in 17%Avg. position 5.0
- #9tiedDemandbaseMentioned in 16%Avg. position 5.5
- #9tiedPitchBookMentioned in 15%Avg. position 5.3
- #13tiedLinkedIn Sales NavigatorMentioned in 13%Avg. position 5.1
- #13tiedLushaMentioned in 12%Avg. position 6.0
- #13tiedForresterMentioned in 11%Avg. position 5.7
Where Forrester ranks in AI
MarketRank · Mentioned in
- B2B Market & Sales Intelligence ToolsAI picks ZoomInfo most40%#13 of 544tied · 11%
- Marketing and Development AgenciesAI picks Clutch most38%#24 of 119tied · 1%
- Compensation Benchmarking & ConsultingAI picks Mercer most52%#57 of 289tied · 1%
- B2B Demand Generation SolutionsAI picks 6sense and 2 more about as often43%#65 of 126tied · 1%
- Competitive Intelligence Software PlatformsAI picks SimilarWeb and 1 more about as often51%#85 of 423tied · <1%
- Hospitality Revenue Management SoftwareAI picks Duetto most41%#86 of 754tied · 1%
- AP/AR and Procure-to-Pay Automation SoftwareAI picks Stampli and 2 more about as often54%#131 of 280tied · <1%
- AI Strategy & Adoption ConsultingAI picks Deloitte and 1 more about as often54%#177 of 653tied · <1%
- Customer Data Platforms & Churn PredictionAI picks Hightouch most34%#181 of 308tied · <1%
- E-commerce Platform Comparison ToolsAI picks Shopify most67%#229 of 417tied · <1%
Topics where AI mentions Forrester
TopicMentioned in · on this topicRank
- Market research report providers for strategy managersB2B Market & Sales Intelligence Tools49%Rank #6#6
- Market intelligence database for sector mapsB2B Market & Sales Intelligence Tools2%Rank #15tied#15tied
- E-commerce platform scalability
- Accounts payable automation
- AI picks mostMentioned in
- What is the best market research firm for a CMO to engage for a competitive analysis project?on this questionAI picks Kantar most69%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeOct 7, 2026, Google AI Mode Forrester : Best for B2B Marketing, Customer Experience (CX), and Go-to-Market Strategy
Google AI ModeSep 26, 2026, Google AI Mode Forrester Research: Exceptional at the intersection of technology, customer experience (CX), and marketing strategy.
- What is the best market research report provider for a Strategy Manager analyzing new market entry?on this questionAI picks Gartner most47%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeOct 15, 2026, Google AI Mode Gartner / Forrester (Best for Enterprise Tech, Software, & Digital Ecosystems )
Google AI ModeSep 19, 2026, Google AI Mode Gartner & Forrester: Best for Tech, Software, B2B Services, and Digital Infrastructure
- How can a product team run AI-moderated user interviews at scale?on this questionAI picks Outset most7%
Excerpts where Forrester appeared in the AI's answer
ChatGPTSep 15, 2026, ChatGPT Forrester similarly characterizes it as complementary to—not a wholesale replacement for—in-depth research.
- What are the best market intelligence tools I should consider? We're a Fortune 500on this questionAI picks AlphaSense most23%
- We are consolidating our software vendors. Who helps negotiate enterprise license agreements?on this questionAI picks NPI Financial most11%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeSep 7, 2026, Google AI Mode Forrester : Offers dedicated sourcing and vendor management research to assist with contract negotiation strategies.
ChatGPTAug 18, 2026, ChatGPT Forrester — Provides vendor-specific contract-negotiation guidance for major software providers including Microsoft, Salesforce, SAP, ServiceNow and VMware.
- I need to conduct market research and analysis for a new product line. What's the best market intelligence platform?on this questionAI picks AlphaSense and 1 more about as often12%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeSep 21, 2026, Google AI Mode Gartner / Forrester — Best for comprehensive, analyst-driven macro-market trends, industry sizing, and technology/enterprise evaluation.
Google AI ModeSep 5, 2026, Google AI Mode Gartner / Forrester: Essential if you are in the tech, SaaS, or enterprise space.
How AI describes Forrester
Common descriptions
excellent · best overall · strong · useful · deep
Tone of AI’s statements about Forrester
- Positive42%
- Neutral55%
- Mixed2%
- Negative<1%
Question: What is the best market research report provider for a Strategy Manager analyzing new market entry?
Google AI ModeOct 15, 2026
Gartner / Forrester (Best for Enterprise Tech, Software, & Digital Ecosystems )
Google AI ModeSep 19, 2026
Gartner & Forrester: Best for Tech, Software, B2B Services, and Digital Infrastructure
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)
Question: We're undergoing a rebrand. How does a Brand Manager hire a good branding agency?
ChatGPTSep 21, 2026
Forrester specifically recommends defining the project and internal requirements before issuing an RFP, and notes that clear, prioritized objectives produce more useful agency responses.
ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
How prominently AI mentions Forrester
Position in answers
- Named first14%
- 2nd or 3rd23%
- Later63%
Each engine’s share of its own answers across Forrester’s markets
- ChatGPT1%
- Google AI Mode1%
Compare Forrester
Sources AI cites
forrester.com 67%Other sites 33%
- Your site67%
- Forrester Helps Organizations Thrive Through Volatility (opens in a new tab) · 19%Leaves Forrester out
- Understand Customer And Market Dynamics - Forrester Market Insights (opens in a new tab) · 5%
- The Forrester Wave™ (opens in a new tab) · 5%
- Forrester Advisory - Implement modern, effective business strategies (opens in a new tab) · 4%
- Signature Research From Forrester (opens in a new tab) · 4%
- AI-Moderated Interviews Expand How Teams Conduct Customer Research (opens in a new tab) · 3%
- Five Findings About Today’s Market And Competitive Intelligence Programs (opens in a new tab) · 3%
- Mike Proulx | Forrester (opens in a new tab) · 1%
- Better Your Brand Measurement With These Best-In-Class Providers (opens in a new tab) · 1%
- What’s New For AP Invoice Automation In 2026? (opens in a new tab) · 1%
- Leaves Forrester out1%
- 12 Networking Groups Every Small Business Owner Should Join (opens in a new tab) · 1%Leaves Forrester out
The page AI cites most for Forrester
