What AI says about Mintel

AI summary

Mintel provides market intelligence and consumer insights through an on-demand platform, consulting services, and data integrations.

AI calls itdeep,rich,comprehensive,essential,extensive,trend analysis

Since Jul 5Updated Nov 5, 2026Based on 6,804 AI answersReviewed by Dimitry Apollonsky

How we measure

MintelThis page1%

Products

GNPD<1%

Mentioned in · Public index

1%

of AI answers about Mintel and its rivals · since Jul 5

Based on 6,804 AI answers

ChatGPT1%
Google AI Mode1%

How often AI mentions Mintel

of AI answers about Mintel and its rivals

Track your brand free to see 13 weeks of history.

Sep 7OctOct 26

Markets where AI mentions Mintel

Mentioned inLowHighFew answers

All markets

B2B Market & Sales Intelligence ToolsChatGPT
Product Information Management SoftwareOutside both engines’ top 25
Competitive Intelligence Software PlatformsOutside both engines’ top 25
Hospitality Revenue Management SoftwareOutside both engines’ top 25

Topics where AI mentions Mintel

TopicMentioned in · on this topicRank

Market research report providers for strategy managers
62%Rank #4#4
Ingredient deck analysis tool for product differentiation
4%Rank #8#8
Market and consumer trend research
10%Rank #13#13
Market intelligence tools for enterprises
6%Rank #25#25
Competitor rate shopping tools
1%Rank #72#72

AI picks mostMentioned in
What is the best market research report provider for a Strategy Manager analyzing new market entry?on this questionAI picks Gartner most59%
Excerpts where Mintel appeared in the AI's answer
ChatGPTSep 15, 2026, ChatGPT
Mintel is arguably better than Euromonitor if your question is fundamentally “Will consumers buy this, and why?”
Google AI ModeSep 7, 2026, Google AI Mode
Mintel: Exceptional for deep consumer attitudes, behavioral shifts, and product innovation tracking.
I need to conduct market research and analysis for a new product line. What's the best market intelligence platform?on this questionAI picks AlphaSense and 1 more about as often28%
Excerpts where Mintel appeared in the AI's answer
ChatGPTOct 13, 2026, ChatGPT
Mintel is my first choice if you are developing a consumer-facing product.
Which tools help food startups validate ingredient trends and social demand before launching a product?on this questionAI picks Tastewise and 1 more about as often24%
Excerpts where Mintel appeared in the AI's answer
ChatGPTSep 25, 2026, ChatGPT
Mintel / Innova Market Insights — Paid research databases useful for validating broader category, ingredient, and new-product trends.
Google AI ModeSep 21, 2026, Google AI Mode
Mintel : Offers comprehensive global food and drink trend forecasting, product launch tracking (via GNPD), and ingredient innovation analysis.
What is the best market research firm for a CMO to engage for a competitive analysis project?on this questionAI picks Kantar most24%
Excerpts where Mintel appeared in the AI's answer
Google AI ModeSep 6, 2026, Google AI Mode
Best for Niche Consumer Trends and Lifestyle Demographics: Mintel or Euromonitor International
Google AI ModeAug 25, 2026, Google AI Mode
Mintel : Best for consumer-facing brands (B2C) looking for deep competitive consumer intelligence, market share data, and product innovation tracking.
Which analyzer turns competitor ingredient decks into differentiation ideas?on this questionAI picks Semrush and 2 more about as often4%
Excerpts where Mintel appeared in the AI's answer
Google AI ModeOct 25, 2026, Google AI Mode
Agencies and insights providers (such as *SPINS* for retail/food or *Mintel* for beauty)
What's the best tool for a creative strategist to use for market research and identifying consumer trends?on this questionAI picks Google Trends most9%
Excerpts where Mintel appeared in the AI's answer
Google AI ModeAug 31, 2026, Google AI Mode
WGSN / Mintel: If your creative strategy relies on product design, color theory, lifestyle shifts, or deep demographic forecasting, WGSN and Mintel do the heavy lifting.
Google AI ModeAug 27, 2026, Google AI Mode
Mintel / Euromonitor: Essential if your strategy requires hard market sizing

Mintel in AI answers

1 of 8

Which tools help food startups validate ingredient trends and social demand before launching a product?

ChatGPT· Sep 25, 2026

Mintel / Innova Market Insights — Paid research databases useful for validating broader category, ingredient, and new-product trends.

Google AI Mode· Sep 21, 2026

Mintel : Offers comprehensive global food and drink trend forecasting, product launch tracking (via GNPD), and ingredient innovation analysis.

Sites AI cites

The page AI cites most for Mintel

mintel.comHome page3%of answers

Compare Mintel

Mintel vs Euromonitor Passport