Data as of Sep 16, 2026 · Based on 3,304,368 AI responses across 10,525 prompts · See how Parse measures this
5 of 8 measured questions
Mintelmintel.comMintel provides market intelligence and consumer insights through an on-demand platform, consulting services, and data integrations to help brands predict trends and drive growth. Its industry solutions span sectors such as Food & Drink, Beauty & Personal Care, Household, and Retail, with daily updates and tailored recommendations. In addition to paid services, Mintel offers free insights, reports, events, podcasts, and downloadable content to inform decision-making and thought leadership.
The market map · 5 of 100 labelled
B2B Market & Sales Intelligence Tools →56%positive
Where Mintel ranks in AI
strongexcellentbestmarket intelligencedeepdeep insightsessentialexpensive
Euromonitorco-mentionedCompare →
Forresterco-mentionedCompare →Excerpts where Mintel appeared in the AI's answer
Mintel is arguably better than Euromonitor if your question is fundamentally “Will consumers buy this, and why?”
Mintel: Exceptional for deep consumer attitudes, behavioral shifts, and product innovation tracking.
Excerpts where Mintel appeared in the AI's answer
Mintel : Best for consumer-facing brands (B2C) looking for deep competitive consumer intelligence, market share data, and product innovation tracking.
Mintel: Strong in CPG and consumer behavior, providing market intelligence that combines consumer research with competitor intelligence (including new product databases).
Excerpts where Mintel appeared in the AI's answer
Mintel / Euromonitor: Essential if your strategy requires hard market sizing
Excerpts where Mintel appeared in the AI's answer
Mintel / Euromonitor: Focused on consumer-driven market research and global market sizing.
Mintel: Top choice for FMCG (Fast-Moving Consumer Goods) and consumer behavior insights.
Excerpts where Mintel appeared in the AI's answer
Mintel : Offers global consumer market research, trend analysis, and predictive data on new food and beverage product launches and shifting consumer habits.
Mintel — Its ingredient intelligence tools help startups compare ingredient growth, market usage, and innovation activity across categories and regions.
