Life Insurance Quotes and Policies | Parse

Life Insurance Quotes and Policies in AI answers

Data as of Oct 18, 2026Based on 860 AI responsesReviewed by Dimitry Apollonsky

AI summary

Pacific Life holds a narrow lead over Banner Life, drawing recommendations for high-coverage amounts and universal life structures. Banner Life is the usual answer when buyers prioritize affordable term lengths or simple policies without medical exams.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	Pacific Life 31% high-limit coverage over ten million dollars and low-cost universal life	high-limit coverage over ten million dollars and low-cost universal life	31%
2	Banner LifeLegal & General America product line 28% affordable term coverage, extended term lengths, and no-exam policies	affordable term coverage, extended term lengths, and no-exam policies	28%
3	Guardian Life 26% flexible term-to-permanent conversions and specialized own-occupation disability coverage	flexible term-to-permanent conversions and specialized own-occupation disability coverage	26%
4	Protective 26% extended term durations and competitive rates on classic term policies	extended term durations and competitive rates on classic term policies	26%
5	MassMutual 24% dividend-paying whole life insurance and cash value accumulation	dividend-paying whole life insurance and cash value accumulation	24%
6	New York Life 21% convertible term policies and high-limit coverage for high-income earners	convertible term policies and high-limit coverage for high-income earners	21%
7	Policygenius 20% comparing multi-carrier term life quotes side-by-side online	comparing multi-carrier term life quotes side-by-side online	20%
8	Northwestern Mutual 17% converting term coverage into permanent dividend-paying life insurance	converting term coverage into permanent dividend-paying life insurance	17%
9	Mutual of Omaha 14% senior final expense coverage and simplified indexed universal life	senior final expense coverage and simplified indexed universal life	14%
10	Penn Mutual 14% adaptable convertible term and policies with early cash value liquidity	adaptable convertible term and policies with early cash value liquidity	14%
11	State Farm 12%		12%
12	Nationwide 11%		11%
13	Prudential Financial 11%		11%
14	SelectQuote 10%		10%
15	Principal Financial Group 9%		9%
16	Transamerica 9%		9%
17	Fidelity Life 8%		8%
18	Lincoln Financial Group 7%		7%
19	Term4Sale.com 7%		7%
20	Ethos · ethos.com 6%		6%
21	NerdWallet 6%		6%
22	Symetra 6%		6%
23	Ladder Life 6%		6%
24	AARP 5%		5%
25	Ameritas 5%		5%
26	Legal & General America 5%		5%
27	USAA 4%		4%
28	Legal & General 4%		4%
29	Aflac 4%		4%
30	Corebridge Financial 4%		4%
31	Founders Shield 3%		3%
32	Lemonade 3%		3%
33	AetnaOwned by CVS Health 3%		3%
34	Aon 3%		3%
35	LifeInsure 3%		3%
36	Haven Life 3%		3%
37	The Standard · standard.com 3%		3%
38	The Standard 3%		3%
39	Fidelity Investments 3%		3%
40	Embroker 2%		2%
41	Nationwide Life EssentialsNationwide product line 2%		2%
42	Google VoiceAlphabet product line 2%		2%
43	John Hancock 2%		2%
44	Gerber Life InsuranceOwned by Western & Southern 2%		2%
45	LifeStein 2%		2%
46	Progressive 2%		2%
47	Ethos · ethosinsurance.com 2%		2%
48	The Zebra 2%		2%
49	Bestow 2%		2%
50	Term Life Compare 2%		2%
51	Marsh & McLennan Companies 2%		2%
52	GEICOOwned by Berkshire Hathaway 2%		2%
53	AAA Life Insurance 2%		2%
54	National Association of Insurance Commissioners 1%		1%
55	SBLI 1%		1%
56	Quotacy 1%		1%
57	MoneyGeek 1%		1%
58	WTW 1%		1%
59	Thrivent 1%		1%
60	AIG 1%		1%
61	MetLife 1%		1%
62	Insurancy 1%		1%
63	eFinancial 1%		1%
64	Lockton GlobalLockton product line 1%		1%
65	Colonial Penn 1%		1%
66	HUB InternationalOwned by Hellman & Friedman 1%		1%
67	Chubb 1%		1%
68	Google AccountAlphabet product line 1%		1%
69	Securian 1%		1%
70	Ladder 1%		1%
71	Term Hero 1%		1%
72	AIG Private Client Group 1%		1%
73	Fabric by Gerber Life 1%		1%
74	Progressive Life Insurance 1%		1%
75	M Financial Group 1%		1%
76	Assurity 1%		1%
77	LifeQuotes 1%		1%
78	Swiss Re 1%		1%
79	Lockton 1%		1%
80	Exceptional Risk Advisors 1%		1%
81	Hotaling Insurance Group 1%		1%
82	PURE Insurance 1%		1%
83	Outlook 1%		1%
84	American Automobile Association (AAA)1%		1%
85	Aetna (Accendo)1%		1%
86	Munich Re 1%		1%
87	Forbes AdvisorForbes product line 1%		1%
88	GmailOwned by Alphabet 1%		1%
89	Funeral Advantage 1%		1%
90	Marsh 1%		1%
91	Hanleigh Insurance 1%		1%
92	NYLAARP <1%		<1%
93	Microsoft OutlookMicrosoft product line <1%		<1%
94	AccuQuote <1%		<1%
95	The Burgess Group <1%		<1%
96	Axcelus Financial <1%		<1%
97	TruStage <1%		<1%
98	Modern Life <1%		<1%
99	A.M. Best <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Pacific Life, 38% on ChatGPT Search and 25% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Pacific Life	38%	25%
Banner Life	26%	31%
Guardian Life	23%	28%
Protective	23%	28%
MassMutual	25%	23%
New York Life	25%	18%
Policygenius	14%	25%
Northwestern Mutual	17%	17%
Mutual of Omaha	9%	18%
Penn Mutual	20%	7%

Life Insurance Quotes and Policies in AI answers

Most-mentioned brands

Latest insights

Recommendations by AI engine

Different leaders by AI engine

Questions by topic5

Sources AI cites99

See where your brand stands in this ranking

See where your brand stands in this ranking

Questions by topic5