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BrandsMutual of Omaha

Mutual of Omaha in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Mutual of Omaha

Every shift for Mutual of Omaha, and the week’s changes by email.

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Mutual of Omaha logoMutual of Omahamutualofomaha.com

Mutual of Omaha provides a broad range of insurance and financial products, including Medicare Supplement Insurance, life insurance (whole, term, universal, and children’s), long-term care, dental, hospital indemnity, critical illness, cancer/heart attack/stroke, and accidental death coverage, along with annuities and investment products. The company also offers employer-based plans and group benefits for businesses, such as disability income, life, accident, critical illness, dental, and vision coverage. Customers can manage their accounts, claims, and policy details through online self-service portals, reflecting a long-standing history of protecting customers for over a century.

Parse Score

72

#9 of 133 in Life Insurance Quotes and Policies

The market map · 5 of 98 labelled

Life Insurance Quotes and Policies →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Guardian LifePacific LifeBanner LifeMassMutualNew York LifeMutual of Omaha
  • Mutual of Omaha Gaining: CompetitorUnitedHealthcare now trails Mutual of Omaha in Senior Health Insurance and Care Services
  • Mutual of Omaha Gaining: RankingMutual of Omaha now ranks #7 in Senior Health Insurance and Care Services, up from #8
  • Mutual of Omaha Slipping: RankingMutual of Omaha ranked #8 in Life Insurance Quotes and Policies last week and #9 this week
  1. CompetitionHRSA Find a Health Center logoHRSA Find a Health Center is the top alternative to Mutual of Omaha logoMutual of Omaha1 questionView competitors→View competitors
  2. Platform visibilityMutual of Omaha logoMutual of Omaha is more visible on Google AI Mode

Where Mutual of Omaha ranks in AI

Life Insurance Quotes and Policies#9
  • Senior final expense life insurance#1
Senior Health Insurance and Care Services#7
Car Insurance Quotes Comparison#46
View 2 more markets
and 7 more shifts across 2 markets since Aug 2
5.4 points
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  • Market rankingMutual of Omaha logoMutual of Omaha climbed to #7 in Senior Health Insurance and Care Services1 placeView market→View market
  • Follow changes to Mutual of Omaha’s AI visibility

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    AI perception

    Competitors

    Platform visibility

    Mutual of Omaha logoMutual of Omaha is more visible on Google AI Mode

    5.4 points

    Top cited sources

    Questions

    69%positive

    Often described as

    best overall · competitive rates · simplified issue · no medical exam · competitive · competitive pricing

    HRSA Find a Health Center logoHRSA Find a Health Center is the top alternative to Mutual of Omaha logoMutual of Omaha

    • HRSA Find a Health Center logoHRSA Find a Health CenterPicked instead1 question
    • Cigna logoCignaPicked instead1 question
    • Humana logoHumanaPicked instead1 question
    • Claude logoClaude
    • choicemutual.com (opens in a new tab)13%
    • forbes.com (opens in a new tab)12%
    Question contextMention rate
    • Senior final expense life insurance54.5%
    • Mention rate
    • 100% · 2 engines

      Excerpts where Mutual of Omaha appeared in the AI's answer

      ChatGPT Search · excerpt
      Mutual of Omaha — offers guaranteed-acceptance whole-life coverage in many states
      Google AI Mode · excerpt
      Mutual of Omaha — Widely ranked as an overall top choice for simplified issue final expense.
    • 57% · 2 engines

      Excerpts where Mutual of Omaha appeared in the AI's answer

      Google AI Mode · excerpt
      Mutual of Omaha / AARP: Strong options if you are older or looking for whole life / final expense structures.
      ChatGPT Search · excerpt
      Mutual of Omaha offers guaranteed-issue whole life with $2,000–$25,000 of coverage, no medical exam, and guaranteed premiums
    • 19%
    • 21% · 2 engines

      Excerpts where Mutual of Omaha appeared in the AI's answer

      Google AI Mode · excerpt
      Mutual of Omaha: Often praised for having some of the cleanest, lowest-load Indexed Universal Life (IUL) chassis (such as their Income Advantage series) in the marketplace
      Google AI Mode · excerpt
      Mutual of Omaha: Known for having some of the cleanest, lowest-load internal charges on specific universal and indexed universal life lines
    • 19% · 1 engine

      Excerpts where Mutual of Omaha appeared in the AI's answer

      Google AI Mode · excerpt
      Mutual of Omaha is a phenomenal alternative if you value a top-rated customer experience alongside automated underwriting.
    • 25%
    Picked instead
    1 question
  • Ambetter Health logoAmbetter HealthPicked instead1 question
  • mutualofomaha.com (opens in a new tab)Owned
    11%
  • cnbc.com (opens in a new tab)9%
  • moneygeek.com (opens in a new tab)7%