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BrandsMarsh

Marsh in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Marsh

  • Marsh Slipping: CompetitorMarsh now trails Lloyd's of London in Crypto Insurance & Risk Tokens, #7 to #6
  • Marsh Slipping: RankingMarsh dropped 2 places to rank #7 of 99 in Crypto Insurance & Risk Tokens
  • Marsh Slipping: CompetitorMarsh now trails Cybersecurity and Infrastructure Security Agency (CISA) in Cyber and Professional Liability Insurance, #10 to #9
and 9 more shifts across 3 markets since Aug 2

Every shift for Marsh, and the week’s changes by email.

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Latest insights

Marsh logoMarshmarsh.com

Marsh is a global risk-management firm that combines consulting, brokerage, and claims advocacy to help clients quantify and manage risk using data, technology, and analytics. It serves a wide range of industries and offers services including risk consulting, risk analytics, captive programs, and cyber, environmental, and other risk solutions. With a worldwide presence, Marsh provides regional client services, insights, and advisory support to help organizations navigate complex risk landscapes.

Products and subbrands
  • Marsh & McLennan Companies logoMarsh & McLennan Companies

Parse Score

65

#9 of 66 in Cyber and Professional Liability Insurance

The market map · 5 of 66 labelled

Cyber and Professional Liability Insurance →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →ALPS InsuranceTravelersCNARoanoke GroupEPIC Insurance B…Marsh
  1. CompetitionBanner Life logoBanner Life is the top alternative to Marsh logoMarsh3 questionsView competitors→View competitors
  2. Market rankingMarsh logoMarsh fell to #7 in Crypto Insurance & Risk Tokens2 places

Where Marsh ranks in AI

Cyber and Professional Liability Insurance#9
Crypto Insurance & Risk Tokens#7
Insurance Providers and Coverage Plans#24
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AI perception

44%positive

Often described as

specialized · global · major · customized · dedicated · large

Competitors

Top cited sources

Questions

Banner Life logoBanner Life is the top alternative to Marsh logoMarsh

  • Banner Life logoBanner LifePicked instead3 questions
  • Guardian Life logoGuardian LifePicked instead3 questions
  • Mutual of Omaha logoMutual of OmahaPicked instead2 questions
  • Policygenius logoPolicygenius
  • marsh.com (opens in a new tab)Owned55%
  • global.lockton.com (opens in a new tab)9%

No contexts measured yet.

  • Mention rate
  • 75% · 2 engines

    Excerpts where Marsh appeared in the AI's answer

    Google AI Mode · excerpt
    Marsh : Operates a dedicated Fine Art, Jewellery, and Specie practice that structures cold storage coverage for internal/external theft and physical destruction of keys.
    ChatGPT Search · excerpt
    Marsh McLennan / Lloyd’s market — Marsh operates insurance facilities specifically designed for digital-asset custodians and cold storage.
  • 19% · 2 engines

    Excerpts where Marsh appeared in the AI's answer

    ChatGPT Search · excerpt
    Marsh has identified MFA and EDR among controls with particularly significant effects on cyber-risk exposure
    ChatGPT Search · excerpt
    Marsh specifically identifies MFA, EDR, secured/encrypted/tested backups, PAM, and email/web security among the controls with the greatest positive impact on cyber risk and insurability.
  • 31%
  • 36%
  • 19% · 2 engines

    Excerpts where Marsh appeared in the AI's answer

    ChatGPT Search · excerpt
    Marsh McLennan — Common for later-stage, PE-backed, and pre-IPO companies.
    ChatGPT Search · excerpt
    Marsh McLennan, Aon, and WTW (Willis Towers Watson) — Often involved when limits move into the $25M–$100M+ range
  • 7% · 2 engines

    Excerpts where Marsh appeared in the AI's answer

    ChatGPT Search · excerpt
    Marsh, for example, distinguishes customs-broker E&O from cargo/freight-broker liability when the customs broker also moves freight.
    ChatGPT Search · excerpt
    marsh.com has a dedicated logistics practice and identifies customs-broker E&O as a core logistics coverage
Picked instead
2 questions
  • Ethos logoEthosPicked instead1 question
  • coindesk.com (opens in a new tab)7%
  • spark.money (opens in a new tab)4%
  • dominioninsurance.co.uk (opens in a new tab)2%