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BrandsProtective

Protective in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Protective

Every shift for Protective, and the week’s changes by email.

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Latest insights

Protective logoProtectiveprotective.com

Protective is a financial services company offering life insurance products (term, whole life, universal life, and variable universal life) and retirement solutions (annuities) to protect families and futures. It provides online tools and services to manage policies and retirement needs, including quotes, eDelivery, ePayments, claims processing, and account management. The company also expands into related insurance markets, such as property and casualty, through acquisitions, reinforcing its mission to protect moments and provide security.

Parse Score

77

#7 of 133 in Life Insurance Quotes and Policies

The market map · 5 of 98 labelled

Life Insurance Quotes and Policies →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Guardian LifePacific LifeBanner LifeMassMutualNew York LifeProtective
  • Protective Slipping: RankingProtective now ranks #7 in Life Insurance Quotes and Policies, down from #6
  • Protective Slipping: CompetitorProtective now trails Northwestern Mutual in Life Insurance Quotes and Policies, #7 to #6
  • Protective Gap between platforms: PlatformThe platform gap for Protective in Life Insurance Quotes and Policies widened to 16.5 points, Google AI Mode ahead
  1. CompetitionMutual of Omaha logoMutual of Omaha is the top alternative to Protective logoProtective2 questionsView competitors→View competitors
  2. Platform visibilityProtective logoProtective is more visible on Google AI Mode16.5 points

Where Protective ranks in AI

Life Insurance Quotes and Policies#7
  • High-limit key person insurance#5
and 3 more shifts in 1 market since Aug 9
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  • Market rankingProtective logoProtective fell to #7 in Life Insurance Quotes and Policies1 placeView market→View market
  • Follow changes to Protective’s AI visibility

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    AI perception

    73%positive

    Often described as

    competitive · competitive pricing · flexible · affordable · highly competitive · low-cost

    Competitors

    Platform visibility

    Top cited sources

    Questions

    Protective logoProtective is more visible on Google AI Mode

    16.5 points

    Mutual of Omaha logoMutual of Omaha is the top alternative to Protective logoProtective

    • Mutual of Omaha logoMutual of OmahaPicked instead2 questions
    • Prudential Financial logoPrudential FinancialPicked instead1 question
    • Ethos logoEthosPicked instead1 question
    • Policygenius logoPolicygenius
    • forbes.com (opens in a new tab)15%
    • moneygeek.com (opens in a new tab)10%
    Question contextMention rate
    • High-limit key person insurance14.3%
    • Mention rate
    • 56% · 2 engines

      Excerpts where Protective appeared in the AI's answer

      Google AI Mode · excerpt
      Protective Life or Banner Life consistently rank near the top for highly competitive pricing and flexible term lengths.
      ChatGPT Search · excerpt
      Protective Life Insurance Company — worth considering if you want longer level terms such as 35- or 40-year coverage.
    • 63% · 2 engines

      Excerpts where Protective appeared in the AI's answer

      Google AI Mode · excerpt
      Protective Life: Known for the Classic Choice Term product Protective Life Insurance
      Google AI Mode · excerpt
      Protective Life: Renowned for exceptionally low rates on long-term level protection
    • 50% · 2 engines

      Excerpts where Protective appeared in the AI's answer

      Google AI Mode · excerpt
      Protective Life (Classic Choice Term) — Best for Budget Value and Long Terms
      Google AI Mode · excerpt
      Protective Life (Classic Choice Term): Excellent if you need a longer coverage duration to match your child's timeline
    • 43% · 2 engines

      Excerpts where Protective appeared in the AI's answer

      Google AI Mode · excerpt
      Protective Life: Frequently cited by insurance planners as a top recommendation when prioritizing low overhead.
      Google AI Mode · excerpt
      Protective Life - Stands out specifically for universal life options (traditional, indexed, and variable) by maintaining internal policy expenses that run lower than many legacy industry competitors
    • 31% · 2 engines

      Excerpts where Protective appeared in the AI's answer

      Google AI Mode · excerpt
      Protective Life : Consistently a market leader in price competitiveness for extended 30-to-40-year term brackets with stable, predictable underwriting guidelines
      Google AI Mode · excerpt
      Protective Life : A standout choice specifically for long-term and extended duration term products, known for stable, predictable underwriting and strong conversion options if you eventually want to switch to permanent coverage.
    • 25%
    Picked instead
    1 question
  • Google Voice logoGoogle VoicePicked instead1 question
  • protective.com (opens in a new tab)Owned
    7%
  • nerdwallet.com (opens in a new tab)7%
  • usnews.com (opens in a new tab)6%