Marketing Automation Platforms in AI answers

Data as of Oct 21, 2026Based on 509 AI responsesReviewed by Dimitry Apollonsky

AI summary

HubSpot and ActiveCampaign run nearly even across general marketing automation needs, with HubSpot cited for all-in-one CRM setups and ActiveCampaign for behavioral workflows. Klaviyo is the usual answer when buyers specifically ask about omnichannel platforms.

What’s changing · since July

Since July, Sendinbluerising is named regularly for small business lead sequences, while Kitfalling dropped out to being named occasionally. Mailchimprising and ClickFunnelsrising are now named regularly for startups seeking to consolidate tools.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	ActiveCampaign 72% intricate behavioral automations and guided onboarding for mid-market teams	intricate behavioral automations and guided onboarding for mid-market teams	72%
1	HubSpot 70% all-in-one CRM and inbound marketing workflows for scaling teams	all-in-one CRM and inbound marketing workflows for scaling teams	70%
3	Klaviyo 43% data-driven omnichannel campaigns and retail revenue automations	data-driven omnichannel campaigns and retail revenue automations	43%
4	Adobe Marketo EngageAdobe product line 39% complex enterprise B2B lead nurturing and multi-stream scoring	complex enterprise B2B lead nurturing and multi-stream scoring	39%
5	HubSpot Marketing HubHubSpot product line 33% integrated lead scoring and demand generation within native CRM hubs	integrated lead scoring and demand generation within native CRM hubs	33%
6	Salesforce 26% high-volume enterprise messaging and advanced multi-channel customer data	high-volume enterprise messaging and advanced multi-channel customer data	26%
6	Salesforce Marketing Cloud EngagementSalesforce product line 26% deep Salesforce platform integration and AI lead management	deep Salesforce platform integration and AI lead management	26%
6	Braze 24% mobile-first push notifications and real-time app user engagement	mobile-first push notifications and real-time app user engagement	24%
9	MailchimpOwned by Intuit 20% budget-friendly email campaigns and foundational multichannel marketing tools	budget-friendly email campaigns and foundational multichannel marketing tools	20%
9	Brevo 20%		20%
9	Sendinblue 18%		18%
9	Omnisend 18%		18%
13	Salesforce Marketing CloudSalesforce product line 16% enterprise-scale multichannel customer journeys within existing Salesforce deployments	enterprise-scale multichannel customer journeys within existing Salesforce deployments	16%
14	Iterable 12%		12%
15	Adobe 9%		9%
15	Keap 9%		9%
15	Customer.io 9%		9%
15	Oracle EloquaOracle product line 9%		9%
15	Zapier 8%		8%
15	MailerLite 8%		8%
15	Adobe Experience CloudAdobe product line 7%		7%
22	Salesforce CRMSalesforce product line 6%		6%
22	GoHighLevel 6%		6%
22	Salesforce Sales CloudSalesforce product line 6%		6%
22	MoEngage 5%		5%
22	Adobe Journey OptimizerAdobe product line 5%		5%
22	HubSpot CRMHubSpot product line 5%		5%
22	Make 5%		5%
22	6sense 5%		5%
22	Zoho Marketing AutomationZoho product line 4%		4%
31	Microsoft Dynamics 365Microsoft product line 4%		4%
31	Kit 3%		3%
31	Pipedrive 3%		3%
31	Adobe for BusinessAdobe product line 3%		3%
31	Zoho 3%		3%
31	GetResponse 3%		3%
31	Oracle 3%		3%
31	Emarsys 3%		3%
31	Apollo 3%		3%
31	Oracle ResponsysOracle product line 3%		3%
31	Insider 3%		3%
31	Bloomreach 3%		3%
31	AgencyAnalytics 3%		3%
44	Insider One 2%		2%
44	Zoho CRMZoho product line 2%		2%
44	Act-On 2%		2%
44	Swydo 2%		2%
44	Constant Contact 2%		2%
44	Intercom 2%		2%
44	Einstein CopilotSalesforce product line 1%		1%
44	Adobe Experience PlatformAdobe product line 1%		1%
44	Drip 1%		1%
44	Adobe CampaignAdobe product line 1%		1%
44	n8n 1%		1%
44	Demandbase 1%		1%
44	SlackSalesforce product line 1%		1%
44	Segment 1%		1%
44	Bloomreach EngagementBloomreach product line 1%		1%
44	Sortment 1%		1%
44	Salesforce AgentforceSalesforce product line 1%		1%
44	Vendasta 1%		1%
44	SAP 1%		1%
44	CleverTap 1%		1%
44	Stripe 1%		1%
65	Zoho CampaignsZoho product line 1%		1%
65	Shopify Hydrogen 1%		1%
65	Instantly 1%		1%
65	Oracle CX MarketingOracle product line 1%		1%
65	HubSpot Solutions PartnersHubSpot product line 1%		1%
65	Attio 1%		1%
65	HubSpot Sales HubHubSpot product line 1%		1%
65	Shopify 1%		1%
65	Outreach · outreach.io 1%		1%
65	EngageBay 1%		1%
65	Calendly 1%		1%
65	Infobip 1%		1%
65	SalesLoft 1%		1%
65	Optimove 1%		1%
65	ZoomInfo 1%		1%
65	Whatagraph 1%		1%
65	Help Scout 1%		1%
65	Notion 1%		1%
65	Sender 1%		1%
65	Campaign Monitor 1%		1%
65	LeadSquared 1%		1%
65	Twilio 1%		1%
65	Bombora 1%		1%
65	Ortto 1%		1%
65	Zoom 1%		1%
65	QuickBooksIntuit product line 1%		1%
65	Google AnalyticsAlphabet product line 1%		1%
65	Microsoft Power BIMicrosoft product line 1%		1%
65	Google SheetsAlphabet product line <1%		<1%
65	Rocketlane <1%		<1%
65	DashClicks <1%		<1%
65	Outreach · outreach.ai <1%		<1%
65	Salesforce Conversation IntelligenceSalesforce product line <1%		<1%
65	Ontraport <1%		<1%
65	WoocommerceOwned by Automattic <1%		<1%
65	Adobe Journey Optimizer B2B EditionAdobe product line <1%		<1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: HubSpot
Google AI ModeGoogle AI Mode: ActiveCampaign

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Omnisend, 6% on ChatGPT Search and 27% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
HubSpot	75%	66%
ActiveCampaign	66%	75%
Klaviyo	39%	40%
Adobe Marketo Engage	40%	40%
HubSpot Marketing Hub	29%	36%
Salesforce	33%	22%
Braze	32%	20%
Salesforce Marketing Cloud Engagement	25%	28%
Omnisend	6%	27%
Brevo	13%	19%

Latest insights

Weeks of Aug 24 – Sep 6, 2026 · Since Jul 5

ActiveCampaign Gap between platforms: The platform gap for ActiveCampaign in Marketing Automation Platforms narrowed to 10.3 points, Google AI Mode ahead
HubSpot Gap between platforms: The platform gap for HubSpot in Marketing Automation Platforms widened to 10.4 points, ChatGPT Search ahead
Adobe Marketo Engage Gaining: Adobe Marketo Engage's mention rate in Marketing Automation Platforms rose 5.2 points to 49.3%
Adobe Marketo Engage Gap between platforms: A 5.9-point platform gap for Adobe Marketo Engage in Marketing Automation Platforms: ChatGPT Search 45.6%, Google AI Mode 39.7%
Salesforce Gap between platforms: ChatGPT Search now names Salesforce 23.5 points more often than Google AI Mode in Marketing Automation Platforms, a widened gap

and 7 more insightssee the ranking

Market map

Mentioned in · since Jul 5

Leading brands by topic

Small business marketing automationLed byActiveCampaign
Enterprise marketing automationTied:Adobe Marketo EngageBrazeSalesforce
Budget marketing automationTied:ActiveCampaignSendinblueMailerLite
Marketing automation softwareLed byHubSpot

Questions by topic4

Enterprise marketing automation
- What are some campaign management tools that can coordinate messaging across multiple digital channels and handle enterprise-scale workflows?
- I need to compare pricing for enterprise-level marketing automation software that includes artificial intelligence capabilities. Can you list the top options?
- I need recommendations for enterprise-grade software that can manage and synchronize marketing campaigns across various digital channels.
- What are the best enterprise marketing automation platforms with AI features, and how do their pricing plans compare?
Budget marketing automation
- What are some affordable marketing automation platforms that offer essential features for organizations on a tight budget?
- Can you suggest some low-cost marketing automation software that covers the basics for a budget-conscious organization?
- We are looking for budget-friendly marketing automation platforms that cover the basics for our team. What are the best options?
Small business marketing automation
- I need to create a simple marketing automation sequence for new leads. What's the best marketing automation software for a small business?
- Can you recommend marketing automation tools that prioritize hands-on onboarding and success coaching for small teams trying to implement quickly?
- Are there any marketing automation solutions that prioritize onboarding and success coaching for small teams trying to deploy quickly?
- As a small team juggling many priorities, which marketing platforms provide the best onboarding and success coaching to get automation live quickly?
Omnichannel marketing platform
- Which omnichannel marketing platform should I use?
- I'm looking for a solution to unify my customer support and outreach across web, chat, social media, and email channels. Can you recommend some top tools?
- What are the best platforms for managing customer engagement across email, social, chat, and web channels simultaneously?
- What are some leading omnichannel marketing platforms?

best marketing automation platforms for small businesses
best marketing automation platforms for agencies
As a startup wanting to avoid tool sprawl, which “all-in-one” marketing platforms realistically replace separate email, landing page, and funnel tools?
What is the best marketing automation software?
What is the best marketing automation platform for a B2B demand generation manager?
As a B2B SaaS startup, which marketing automation tools integrate most deeply with common CRMs and support lead scoring out of the box?
I need to implement a lead nurturing program. What's the best marketing automation software for a mid-sized business?

Sources AI cites100

39% of citations point at the ranked brands’ own sites. youtube.com, insiderone.com, reddit.com are the most-cited sites outside the ranked brands’ own domains.

Marketing Automation Platforms in AI answers

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