The top three brands captured 27.1% of direct mentions in B2B Sales Intelligence & Data Enrichment.
Share of direct mentions
27.1%
72.9%
share of answers
Data as of Aug 25, 2026 · Based on 5,728 AI responses · See how Parse measures this
B2B Sales Intelligence & Data Enrichment
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  ApolloA popular all-in-one platform combining enrichment with sales engagement. | A popular all-in-one platform combining enrichment with sales engagement. | 58% |
| 2 | ZoomInfoThe top choice for enterprise-grade data depth and accuracy. | The top choice for enterprise-grade data depth and accuracy. | 47% |
| 3 |  CognismA top recommendation for GDPR-compliant data and verified mobile numbers. | A top recommendation for GDPR-compliant data and verified mobile numbers. | 40% |
| 4 |  HubSpotPraised for its user-friendly, native data quality and enrichment tools. | Praised for its user-friendly, native data quality and enrichment tools. | 35% |
| 5 |  LushaOften suggested for quick lookups via its Chrome extension. | Often suggested for quick lookups via its Chrome extension. | 28% |
| 6 |  UpLead | 25% | |
| 7 |  SalesforceNamed for its native data deduplication and validation rules. | Named for its native data deduplication and validation rules. | 23% |
| 8 |  LinkedIn | 20% | |
| 9 |  ClearbitFrequently cited for real-time enrichment, especially for web forms and HubSpot. | Frequently cited for real-time enrichment, especially for web forms and HubSpot. | 19% |
| 10 |  ClayCited for advanced, multi-source 'waterfall' enrichment workflows. | Cited for advanced, multi-source 'waterfall' enrichment workflows. | 17% |
| 11 |  Seamless AI | 17% | |
| 12 |  Hunter | 16% | |
| 13 |  Pipedrive | 12% | |
| 14 |  Kaspr | 12% | |
| 15 |  Zoho | 11% | |
| 16 |  Lead411 | 11% | |
| 17 |  LeadIQ | 10% | |
| 18 |  Dealfront | 10% | |
| 19 |  OptinMonster | 9% | |
| 20 |  Instantly | 9% | |
| 21 |  Saleshandy | 9% | |
| 22 |  Snov.io | 8% | |
| 23 |  RocketReach | 8% | |
| 24 |  Intercom | 7% | |
| 25 |  Belkins | 6% |
Mentioned increasingly for its native deduplication and data quality features since Nov 2025.
Dropped from the #1 cited brand in Oct 2025 to #5 by Mar 2026.
“A standalone leader in real-time enrichment APIs.” → “Now often referenced as part of HubSpot or as 'Breeze Intelligence'.”
Rose to become a top-cited tool for CRM cleanup between Nov 2025 and Mar 2026.
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 36% of analyzed answers.
Share of direct mentions
share of answers
Share of supported contexts
share of answers
Share of supported contexts
share of answers
ZoomInfo has become the leading brand recommended by AI assistants for B2B sales intelligence and data enrichment. While ZoomInfo leads overall, the landscape has shifted, with Apollo emerging as a strong competitor and a distinct set of specialized tools now consistently recommended for Salesforce data cleaning.
Across 5,728 AI responses, Apollo is mentioned most, named in 58% of them, followed by ZoomInfo (47%) and Cognism (40%).
Parse measures each brand's mention rate — the share of answers naming it — across 5,728 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
ZoomInfoApolloClearbitApolloZoomInfoClearbitResponses consistently feature a core set of providers:
share of answers
ZoomInfoClearbitZoomInfo
