Who AI recommends, and when it changes.
Data as of Apr 9, 2026 · Based on 98 AI answers · A buyer need in B2B Sales Intelligence & Data Enrichment. · See how Parse measures this
Recommendation share
Apollo leads at 13% of AI recommendations; Lusha follows at 11%.
By platform
Platforms disagree: Apollo leads on ChatGPT, Cognism on Google AI Overviews.
Representative prompts behind this market ranking, and how AI tends to answer.
Buyer needs that sit next to this one in the same market.
Why here: All-in-one platform with massive B2B database and API for real-time enrichment of emails, phones, and firmographics. · 3 sources
Why here: Self-serve API delivering verified business emails and direct dials, favored by small teams for quick contact reveals. · 2 sources
Why here: GDPR-compliant enrichment with verified mobile numbers and strong EMEA coverage, powered by a proprietary network. · 2 sources
Why here: Enterprise-grade database with millions of verified phone numbers and direct dials, accessible via API for extensive enrichment. · 2 sources
Why here: API delivering enriched B2B profiles with direct phones and CRM integration, noted in early 2026 guides. · 2 sources
Why here: Provides direct cell phone numbers and growth triggers via enrichment API, emphasizing phone verification quality. · 2 sources
Why here: Developer-friendly API for data enrichment with email and phone verification, praised for straightforward implementation. · 2 sources
Why here: API-centric provider often used as a backend for custom person and company enrichment workflows. · 2 sources
Why here: Offers identity and phone lookup APIs to supplement contact enrichment, useful for reverse phone append. · 2 sources
Why here: Global business directory API that returns phone and contact details for structured enrichment workflows. · 2 sources
Why here: Waterfall enrichment API querying 40+ sources in real time for verified email and phone numbers at scale. · 2 sources
AI assistants predominantly direct buyers toward Apollo for B2B contact enrichment via API, citing its large database, real-time workflows, and broad contact profile enrichment. While no single tool dominates,
Apollo's share leads with 14.1% of recommendations, anchored by its all-in-one platform and regular database updates.
Where a different pick wins:
AI highlights Cognism for GDPR compliance and verified mobile numbers in EMEA markets, a need Apollo addresses less explicitly. · 2 sources
Clearbit is repeatedly praised for straightforward API and developer friendliness, making it the top pick when integration ease matters. · 1 source
Lead411 consistently appears for verified cell phone numbers and growth triggers, a focus that surpasses Apollo's more general coverage. · 2 sources