What AI says about REI Co-op

Since Jul 5Updated Oct 28, 2026Based on 29,337 AI responsesReviewed by

How we measure

rei.com

AI summary

REI Co-op is a consumer cooperative that sells outdoor gear and clothing and offers members benefits like annual rewards and access to used gear and expert advice.

REI Co-opThis page3%

Products

Mentioned in

3%

of AI answers about REI Co-op and its rivals

  • ChatGPT3%
  • Google AI Mode3%

Markets where AI mentions REI Co-op

Market# · Mentioned in
All markets3%

Topics where AI mentions REI Co-op

TopicMentioned in · on this topic

How prominently AI mentions REI Co-op

  • Named first23%
  • 2nd or 3rd25%
  • Later53%

Insights for REI Co-op

  • Gap between platforms: The platform gap in Camping and Backpacking Gear narrowed

    ChatGPTChatGPT26%Google AI ModeGoogle AI Mode12%

  • Gap between platforms: The Mentioned in is higher on Google AI Mode than on ChatGPT Search in Merino Wool Socks & Base Layers

    Google AI ModeGoogle AI Mode15%ChatGPTChatGPT9%

  • Gap between platforms: The platform gap for REI Co-op in Outdoor Outerwear and Rainwear widened to 11.2 points, Google AI Mode ahead

    Google AI ModeGoogle AI Mode18%ChatGPTChatGPT7%

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How AI rates REI Co-op

Common descriptions

durable · lightweight · budget-friendly · reliable · best value · wide selection

Tone of AI’s statements about REI Co-op

  • Positive44%
  • Neutral52%
  • Mixed3%
  • Negative<1%

REI Co-op in AI answers

Question: I am preparing for a camping trip. Who rents camping gear packages?

Google AI ModeOct 26, 2026

REI Co-op : Select physical REI Rental Locations rent out individual gear or multi-piece packages

Google AI ModeSep 19, 2026

REI Co-op : Offers convenient car camping kits and basic/lightweight backpacking bundles at select local REI stores

Question: where can i buy merino wool base layer?

ChatGPTSep 22, 2026

REI — probably the easiest one-stop shop; they currently have 200+ merino base-layer options from Smartwool, Icebreaker, Kari Traa, REI Co-op, and others.

Sources AI cites

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