Columbia Sportswear vs REI Co-op: which does AI recommend?

Since May 30 · · ChatGPT and Google AI Mode

Based on 104 AI responses that name bothReviewed by

How we measure

When AI names both, it lists and first about equally often. It recommends more often.

Head to head

Listed first when AI names both

Columbia SportswearColumbia Sportswear: 49%REI Co-opREI Co-op: 51%

Recommended when named

Columbia SportswearColumbia Sportswear: 96% (Columbia Sportswear leads)
REI Co-opREI Co-op: 81%

Warned against · lower is better

Columbia SportswearColumbia Sportswear: 4%
REI Co-opREI Co-op: 0%

Who AI mentions first

Columbia Sportswear listed firstREI Co-op listed first
  1. JunColumbia Sportswear listed first: 57%REI Co-op listed first: 43%
  2. JulColumbia Sportswear listed first: 47%REI Co-op listed first: 53%
  3. AugColumbia Sportswear listed first: 44%REI Co-op listed first: 56%
  • ChatGPTColumbia Sportswear listed first: 60%REI Co-op listed first: 40%
  • Google AI ModeColumbia Sportswear listed first: 33%REI Co-op listed first: 67%

How would your brand compare?

See how your brand compares in AI answers.