Nike holds a narrow lead over Lands' End for school backpack shopping. Academy Sports + Outdoors is the usual answer when shoppers ask specifically about current sales and deals.
Several retailers currently feature deals and discounts on popular backpacks suited for school or everyday use:
Kohl's : Offers athletic and everyday styles on markdown, including the Kohl's Adidas Defender 5 Backpack discounted around $34.80 (originally $58), alongside savings on brands like Samsonite.[1][2]
Footprint USA : Offers classic campus styles like The North Face Jester Backpack marked down 30% to $62.97.
If you let me know your kid's grade level/age or any specific brand/style they want (like athletic, cute patterns, or laptop compartments), I can narrow down the best deals for you.
If you're shopping for your kid's new backpack, I'd compare back-to-school clearance, everyday discounts, and kids' backpack deals. Since it's October, you may find leftover school-season inventory marked down, along with year-round deals on backpacks for elementary, middle, or high school.
I'd compare the final price, durability, padded straps, and size before buying—especially if your kid carries a laptop or heavy textbooks.
Best backpack sales I found
1. dealworthy at Target
$4–$4.25
(Lowest price)
Basic 16-inch backpacks marked down from $5, with several colors and patterns listed.
Prices are based on current online listings I found; availability and local pickup may vary. Target's kids' backpack clearance section is a good starting point.
Want me to narrow it down?
What grade is your kid in, and what's your budget? I'll focus on the best deals that fit.
I checked current U.S. listings and promotions. For a typical elementary-school kid, the lowest-priced options I found are around $15–$25, while a nicer kids-specific bag is about $30.
Very inexpensive BAZIC bags; Bentgo kids' bags at $29.99
The Bentgo Kids backpack at $29.99 is particularly interesting if you want something specifically designed for younger children: it's water-resistant, lightweight (about 1.06 lb), and has a 4.7/5 rating from 155 reviews.
For pure price, the $14.99 Raymond Geddes and $17.99 BAZIC at Staples are the cheapest options I found. If you want a more established backpack with stronger construction, the L.L.Bean Junior Original is currently about $39.95–$40.99.
One caveat: many big back-to-school promotions I found were from July–August 2026, so some advertised “up to 50–70% off” campaigns have already ended. Current individual clearance/sale prices are more relevant now.
If you tell me your kid's age/grade and your budget (e.g. under $20, $30, or $50), I can narrow this down to the best 5 current bags.
When looking for the best prices and promotions on school bags for kids, several major retailers stand out for deep discounts and budget-friendly bundles:
Kohl's : Great for brand-name backpacks (like JanSport or Nike) with frequent promotional stacking and percentage-off coupons. You can often find popular styles like the marked down by 40% or more on .
Finding a good deal on a kids' backpack depends on what style, size, or brand you are looking for. Major retailers and sporting goods stores frequently offer steep clearance and rollback pricing on youth and student backpacks.
Here are some current options and retailers where kids' backpacks are marked down:
Target : Known for trendy, kid-approved character and aesthetic designs (via their Cat & Jack and in-house brands) with regular Circle app offers and seasonal rollbacks.
Amazon : Ideal for comparing a massive inventory of budget generic brands as well as catching flash sales on classic durable names like JanSport, Adidas, and Under Armour.
If you can share your kid's age/grade level or any specific brands or features you're looking for (like a matching lunchbox or laptop sleeve), I can help you find a more targeted deal!
If you let me know your child's age or grade level , a specific budget , or if they are looking for favourite characters/brands (like Nike, JanSport, or Adidas) , I can help track down exact inventory or alternatives for you!