Apollo vs Smartlead: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 237 AI responses that name bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends both about as often, and warns against more.

Head to head

Listed first when AI names both

ApolloApollo: 66% (Apollo leads)SmartleadSmartlead: 34%

Recommended when named

ApolloApollo: 98%
SmartleadSmartlead: 99%

Warned against · lower is better

ApolloApollo: 2%
SmartleadSmartlead: 0% (Smartlead leads)

Pick Apollo for

  • AI lead generation software Almost always
  • Sales engagement platforms for startups Almost always
  • AI tools for lead generation Almost always

Pick Smartlead for

  • Cold email software for startups Almost always

Topic by topic

Apollo named more10

Apollo named more

Only Apollo is ranked in12

Only Smartlead is ranked in2

What people ask AI about Apollo and Smartlead

Apollo listed firstSmartlead listed first
  1. What is the best email outreach tool?Level
  2. Looking for a tool that automates cold email outreach sequences for our sales team.Level
  3. i'm looking for AI lead generation software, what tools should I look at?Apollo almost always first
  4. best cold email software for startupsSmartlead almost always first
  5. best sales engagement platforms for startupsApollo almost always first
  6. best cold email software for small businessesSmartlead almost always first
  7. where can i find AI tools for lead generation?Apollo almost always first
  8. How can a small team personalize cold emails at scale with AI?Apollo almost always first

Who AI mentions first

Apollo listed firstSmartlead listed first

The lead changes hands from month to month.

  1. JunApollo listed first: 59%Smartlead listed first: 41%
  2. JulApollo listed first: 82%Smartlead listed first: 18%
  3. AugApollo listed first: 76%Smartlead listed first: 24%
  4. SepApollo listed first: 52%Smartlead listed first: 48%
  5. OctApollo listed first: 60%Smartlead listed first: 40%

ChatGPT Search and Google AI Mode lean toward . Claude is level.

  • ChatGPTApollo listed first: 72%Smartlead listed first: 28%
  • Google AI ModeApollo listed first: 71%Smartlead listed first: 29%

Sources AI cites

Apollo favouredNeither favouredSmartlead favoured

Other brands AI mentions

and appear in most of these answers, and appears in many, so the answers often place and among other options.

BrandMentioned in
  1. Instantly93%
  2. Lemlist61%
  3. SalesLoft25%
  4. ZoomInfo25%
  5. Saleshandy25%
  6. Reply22%
  7. Clay20%
  8. HubSpot20%
  9. Outreach19%
  10. Clay15%
  11. LinkedIn Sales Navigator14%
  12. GMass12%

Apollo vs Smartlead: common questions

Do ChatGPT and Google AI Mode recommend Apollo or Smartlead?
ChatGPT Search and Google AI Mode lean toward Apollo. Claude is level.
What are the alternatives to Apollo and Smartlead?
Instantly and Lemlist appear in most of these answers, and SalesLoft appears in many, so the answers often place Apollo and Smartlead among other options.
When is Apollo the better pick?
AI usually lists Apollo first for: AI lead generation software; Sales engagement platforms for startups; AI tools for lead generation.
When is Smartlead the better pick?
AI usually lists Smartlead first for: Cold email software for startups.

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