Apollo vs Clay: which does AI recommend?
Since Jun 3 · · ChatGPT and Google AI Mode
Based on 232 AI responses that name both
Reviewed by Dimitry Apollonsky
Head to head
Listed first when AI names both
ApolloApollo: 62% (Apollo leads)ClayClay: 38%
Recommended when named
ApolloApollo: 96%
ClayClay: 96%
Warned against · lower is better
ApolloApollo: 0% (Apollo leads)
ClayClay: 2%
Pick Apollo for
- Lead enrichment for small businesses Almost always
- Lead enrichment for startups Almost always
- AI lead generation software Usually
Topic by topic
Apollo named more27About even3Clay named more1
Apollo named more
- B2B email listsFar ahead
- Email address discoveryFar ahead
- B2B lead prospectingFar ahead
- Pay-per-lead B2B data accessFar ahead
- Prospect company researchB2B Sales Intelligence & Data EnrichmentFar ahead
- Contact enrichment APIFar ahead
Clay named more
- Pre-meeting research automationSlightly ahead
About even3
Only Apollo is ranked in12
- Automated sales call sequences
- Cold email outreach software
- Direct contact lookup tools
- Free B2B lead generation tools
- Advanced follow-up automation
- Built-in email sequences
- B2B lead data enrichment
- CRM sales engagement tools
- B2B buyer intent data
- Relationship-based selling
- For professional services
- Marketing-automated sales CRM
Only Clay is ranked in12
- Residential roofing materials
- Accessible design system UI firms
- Professional network management tools
- UX and product design agencies
- Website redesign services
- UX design agencies for generative AI interfaces
- One-pager generator for specific industries and roles
- Existing marketing automation integrations
- Search-optimized website design
- Branding and trademark agencies
- SEO-optimized website design
- Web development services
What people ask AI about Apollo and Clay
- best lead enrichment tools for small businessesApollo almost always first
- best lead enrichment tools for startupsApollo almost always first
- We need a better way to enrich our lead data. What's a good data enrichment tool that integrates with our CRM?Leans Apollo
- We need to clean our CRM data. What's the best data quality and enrichment tool for a Sales Operations Analyst to use?Clay almost always first
- What is the best tool for a Sales Operations Manager to enrich leads with firmographic data in real-time?Clay often first
- i'm looking for AI lead generation software, what tools should I look at?Apollo usually first
- where can i find AI tools for lead generation?Leans Apollo
- What's the best tool for finding and verifying business email addresses for potential sales leads?Apollo almost always first
Who AI mentions first
Apollo has been listed first more often since September; before then, the two were level. October is Apollo's strongest month yet.
- JulApollo listed first: 51%Clay listed first: 49%
- AugApollo listed first: 51%Clay listed first: 49%
- SepApollo listed first: 73%Clay listed first: 27%
- OctApollo listed first: 93%Clay listed first: 7%
- Google AI ModeApollo listed first: 43%Clay listed first: 57%
- ChatGPTApollo listed first: 62%Clay listed first: 38%
Sources AI cites
Apollo vs Clay: common questions
- Is Apollo better than Clay?
- Clay is favored for its match rate and for deep lead research paired with an enterprise engagement layer. When answers name both, Apollo is listed first more often than not.
- What are the alternatives to Apollo and Clay?
- HubSpot, Cognism and Clearbit also appear in many of these answers.
- When is Apollo the better pick?
- AI usually lists Apollo first for: Lead enrichment for small businesses; Lead enrichment for startups; AI lead generation software.
How would your brand compare?
See how your brand compares in AI answers.
