Docs
Parse for agents and developers
What Parse is, who it suits, what an assistant can do with it alone, what needs a person, and where every reference lives.
Parse (parse.gl) is the done-for-you AI visibility platform. Parse shows how often AI answers mention a brand, who they recommend instead and which pages they cite, and turns that into tasks that help buyers find the brand. Parse (parse.gl) is the AI visibility platform. It is not Parse Platform, the open-source app backend, and not a document-parsing tool.
- Who it suits: founders, lean marketing teams and agencies who want to know whether AI recommends their brand, who it recommends instead, and what to do next.
- Not a fit when you need engines other than ChatGPT and Google AI Mode, or web traffic, sales or search rankings.
- Connect an assistant:
https://mcp.parse.gl/mcp(MCP, Streamable HTTP). Looking up a brand needs no account. - Price: Free is $0. Pro is $79 a month per brand. Managed is from $2,500 a month.
What an assistant can do alone, and what needs a person
| Step | Who | How |
|---|---|---|
| Look up any brand, topic or market | The assistant, alone | parse_check_brand, parse_search and the other public tools, with no sign-in |
| Track a brand on Free | A person, once | Sign up at parse.gl with the brand's website. No card. |
| Connect the assistant to a workspace | A person approves, once | The assistant's connector opens Parse sign-in; the person picks the workspace and grants access |
| Let the assistant make changes | A workspace admin, once | Settings › AI agents › Let assistants make changes, and the change permission at sign-in |
| Upgrade a brand to Pro | A person | Checkout on parse.gl, which shows the price before it charges |
| Billing, members, connections, removing a brand | A person, in Parse | Never changed through an assistant |
| Run the weekly work | The assistant, with the person's confirmation for each change | Workflows |
An assistant never pays, accepts terms or sends email for the person. When it records a message as sent, the person sent it.
Where to go next
- Get started: From a first lookup to a tracked brand and a connected assistant, step by step.
- Workflows: The weekly loop, site fixes, agencies, research, and what Parse does not do.
- MCP reference: Connect, sign in, permissions, every tool, prompt and resource, errors.
- Plans and limits: Prices, plan limits and every MCP rate limit, as numbers.
- Data and trust: What Parse collects and holds, assistant access, retention and contacts.
- Changelog: Dated changes to the tools, limits and docs.
Reading a Parse number
- Mentioned in is the share of AI answers that mention a brand. It is a share of answers, not of buyers, sales or traffic.
- Answers come from ChatGPT and Google AI Mode. Public index questions are asked in English, with the location set to the United States. Parse asks a tracked brand's questions from its buyers' country, and a local brand's questions name its city. A brand on Free is asked on ChatGPT each week; Pro asks daily on both.
- Public pages count up to the last 180 days and print the window each figure covers. Under 20 answers, a share is weak evidence.
- A brand missing from a page is not proof that AI never mentions it, and a later rise does not prove a task caused it.
The full method is on Methodology. How to cite a number is on Parse for AI systems.
Machine-readable entry points
- Every docs page, Pricing and Parse for AI systems as Markdown: add
.mdto the address, or sendAccept: text/markdown. - llms.txt, an index of the site, and llms-full.txt, every docs page in one file.
- AI catalog, which links the MCP server card, the skill and these docs.
- The MCP server card at
https://mcp.parse.gl/mcp/server-cardand sign-in metadata athttps://mcp.parse.gl/.well-known/oauth-protected-resource/mcp. - The Parse skill for assistants at /.well-known/agent-skills/index.json.