Apollo vs HubSpot: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 534 AI responses that name bothReviewed by

How we measure

AI summary

The answers treat and as even overall, with for outbound prospecting and for inbound marketing. When an answer names both, appears first slightly more often.

Head to head

Listed first when AI names both

ApolloApollo: 55% (Apollo leads)HubSpotHubSpot: 45%

Recommended when named

ApolloApollo: 96% (Apollo leads)
HubSpotHubSpot: 84%

Pick Apollo for

  • AI lead generation tools Almost always
  • AI lead generation software Almost always

Pick HubSpot for

  • Sales sequences in CRMs Usually
  • Lead scoring Almost always
  • Lead scoring and routing Usually

Topic by topic

Apollo named more22About even2HubSpot named more29

Apollo named more

HubSpot named more

About even2

Only Apollo is ranked in12

Only HubSpot is ranked in12

What people ask AI about Apollo and HubSpot

is ahead for lead generation software and lead research and outreach. is ahead for CRM sales sequences and lead scoring.

Apollo listed firstHubSpot listed first
  1. What is the best lead generation software?Leans Apollo
  2. where can i find AI tools for lead generation?Apollo almost always first
  3. We need a better way to enrich our lead data. What's a good data enrichment tool that integrates with our CRM?Apollo often first
  4. We need an agent that researches prospects and updates CRM fields accurately. What products work?Leans Apollo
  5. As a sales team experimenting with sequences, which CRMs include built-in sales engagement tools vs requiring third-party add-ons?HubSpot usually first
  6. i'm looking for AI lead generation software, what tools should I look at?Apollo almost always first
  7. where can I find free B2B lead generation tools?Apollo almost always first
  8. We need to be more strategic with our outreach. What's a good tool for lead scoring so we can focus on the best prospects?HubSpot almost always first

Who AI mentions first

Apollo listed firstHubSpot listed first

has been listed first more often since August, and October is its strongest month yet.

  1. JunApollo listed first: 51%HubSpot listed first: 49%
  2. JulApollo listed first: 46%HubSpot listed first: 54%
  3. AugApollo listed first: 57%HubSpot listed first: 43%
  4. SepApollo listed first: 63%HubSpot listed first: 37%
  5. OctApollo listed first: 76%HubSpot listed first: 24%

ChatGPT Search and Claude lean toward ; Google AI Mode is level.

  • ChatGPTApollo listed first: 54%HubSpot listed first: 46%
  • Google AI ModeApollo listed first: 50%HubSpot listed first: 50%

Sources AI cites

Apollo favouredNeither favouredHubSpot favoured

Other brands AI mentions

and also appear in these answers, which place and among other named options.

BrandMentioned in
  1. ZoomInfo50%
  2. Clay31%
  3. Salesforce Sales Cloud20%
  4. LinkedIn Sales Navigator20%
  5. Salesforce19%
  6. Instantly18%
  7. Pipedrive18%
  8. Cognism17%
  9. Clearbit17%
  10. Clay16%
  11. 6sense14%
  12. SalesLoft14%

Apollo vs HubSpot: common questions

Is Apollo better than HubSpot?
The answers treat Apollo and HubSpot as even overall, with Apollo for outbound prospecting and HubSpot for inbound marketing. When an answer names both, Apollo appears first slightly more often.
Do ChatGPT and Google AI Mode recommend Apollo or HubSpot?
ChatGPT Search and Claude lean toward Apollo; Google AI Mode is level.
What are the alternatives to Apollo and HubSpot?
ZoomInfo and Clay also appear in these answers, which place Apollo and HubSpot among other named options.
When is Apollo the better pick?
AI usually lists Apollo first for: AI lead generation tools; AI lead generation software.
When is HubSpot the better pick?
AI usually lists HubSpot first for: Sales sequences in CRMs; Lead scoring; Lead scoring and routing.

Related comparisons

How would your brand compare?

See how your brand compares in AI answers.