Data as of Oct 18, 2026Based on 470 AI responses
Reviewed by Dimitry Apollonsky
AI summary
NARS holds a narrow lead over Estée Lauder Double Wear, earning frequent mentions for non-greasy dewy skin. For buyers needing all-day oil control and full coverage, Estée Lauder Double Wear is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | dewy, radiant finishes that avoid looking oily | dewy, radiant finishes that avoid looking oily | 30% |
| 2 | humidity-resistant blurring powders and extensive shade options | humidity-resistant blurring powders and extensive shade options | 28% |
| 3 | long-wearing, sweat-resistant full coverage for oily skin | long-wearing, sweat-resistant full coverage for oily skin | 27% |
| 4 | flawless airbrushed finishes and blurring setting powders | flawless airbrushed finishes and blurring setting powders | 21% |
| 5 | luminous glow foundations and classic lip pairings | luminous glow foundations and classic lip pairings | 15% |
| 6 | bold, statement red lipsticks that project confidence | bold, statement red lipsticks that project confidence | 14% |
| 7 | reliable full-coverage formulas that last through the day | reliable full-coverage formulas that last through the day | 14% |
| 8 | luminous silk formulas offering an oil-free natural glow | luminous silk formulas offering an oil-free natural glow | 14% |
| 9 | non-comedogenic coverage suited for acne-prone skin | non-comedogenic coverage suited for acne-prone skin | 11% |
| 10 | chic Parisian makeup looks pairing light foundation with lipstick | chic Parisian makeup looks pairing light foundation with lipstick | 9% |
| 11 | 8% | ||
| 12 | 8% | ||
| 13 | 8% | ||
| 14 | 8% | ||
| 15 | 8% |
What’s changing · since July
Since July, bareMineralsrising has become one of the three most named brands for oily, breakout-prone skin, while Guccirising is now named regularly for Parisian makeup pairings.
Week of Aug 31–Sep 6 · Since Jul 5
More topics
Widest split: NARS, 46% on ChatGPT Search and 12% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| NARS | 46% | 12% | |
| Fenty Beauty | 35% | 21% | |
| Estée Lauder Double Wear | 35% | 19% | |
| Charlotte Tilbury | 21% | 21% | |
| Dior | 19% | 11% | |
| M·A·C Cosmetics | 14% | 15% | |
| Lancôme | 20% | 8% | |
| Armani Beauty | 17% | 10% | |
| Clinique | 12% | 10% | |
| Chanel | 9% | 8% |
14% of citations point at the ranked brands’ own sites. allure.com, whowhatwear.com, byrdie.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
What is the best dewy-finish foundation for a "glass skin" look that won't look greasy?
What is the best foundation?
I want a chic and sophisticated "Parisian girl" look. What is the best lightweight foundation and sheer red lipstick combo?
What is the best matte, full-coverage foundation for a flawless, airbrushed finish?
I want to feel powerful and confident. What is the best classic, bold red lipstick?
I have very fair skin. What is the best bronzer that isn't too orange?
What is the best highlighter?