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BrandsHermès

How AI describes Hermès

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Hermès logoHermèshermes.com

Parse Score

58.4

#22 of 131 in Fragrances and Scented Candle Products

Strength61
Reach55
Authority2

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Sources

google.com shapes more of what AI says about Hermès than any other source, at 13% of its citations.

reddit.com · vogue.co.uk · apetogentleman.com · brandvm.com

AI questions where Hermès appears

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The market map

Fragrances and Scented Candle Products →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Jo Malone LondonDiptyqueDiorMaison MargielaTom FordChanelDolce & GabbanaParfums de MarlyLvmhNEST New YorkL'OréalNewell BrandsTom Ford BeautyMaison Francis K…Hermès

Where AI ranks Hermès

Fragrances and Scented Candle Products#22
#36

  • Excerpts where Hermès appeared in the AI's answer

    Google AI Mode · excerpt
    Hermès H24 Herbes Vives (Eau de Parfum / Eau de Toilette): A modern, botanical take on freshness.
    Google AI Mode · excerpt
    Hermès H24 Herbes Vives (Eau de Parfum / Eau de Toilette): A brilliant modern choice for spring.

  • Excerpts where Hermès appeared in the AI's answer

    ChatGPT Search · excerpt
    Hermès and Chanel remain relatively strong, but resale values have shifted considerably among brands and styles

  • Excerpts where Hermès appeared in the AI's answer

    Google AI Mode · excerpt
    Hermès & Rolex (Luxury): Surface as the reflex, default answers for trust and status prompts
+2 more prompts·Monitor Hermès