What does AI recommend for skincare and face makeup products?

La Roche-Posay leads the skincare niche, frequently recommended by AI assistants for its dermatologist-backed formulas. This represents a significant shift since late 2025, when CeraVe held the dominant top spot across most skincare questions.

Which skincare and face makeup products brands appear most in AI answers?

Across 2,822 AI responses, L'Oréal is mentioned most, named in 60% of them, followed by La Roche-Posay (53%) and Vanicream (43%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,822 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best skincare and face makeup products, according to AI

Data as of Aug 25, 2026 · Based on 2,822 AI responses · See how Parse measures this

Skincare and Face Makeup Products

371 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Skincare and Face Makeup Products, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	L'Oréal		60%
2	La Roche-PosayNow the niche leader, praised for sensitive, oily, and acne-prone skin solutions.	Now the niche leader, praised for sensitive, oily, and acne-prone skin solutions.	53%
3	VanicreamThe go-to brand for extremely sensitive or allergy-prone skin.	The go-to brand for extremely sensitive or allergy-prone skin.	43%
4	Johnson & Johnson		24%
5	Galderma		21%
6	Aveeno		18%
7	The OrdinaryKnown for its affordable Squalane Cleanser that gently removes makeup.	Known for its affordable Squalane Cleanser that gently removes makeup.	17%
8	Unilever		17%
9	TatchaPositioned as a rising premium option for lightweight, oil-free hydration.	Positioned as a rising premium option for lightweight, oil-free hydration.	13%
10	First Aid Beauty		12%
11	Clinique		12%
12	Nécessaire		9%
13	Youth To The People		7%
14	Procter & Gamble		7%
15	Naturium		6%
16	Eau Thermale Avène		6%
17	Sol de Janeiro		5%
18	Bioderma		5%
19	Skinfix		5%
20	Paula's ChoiceCited less often in recent months but remains a choice for BHA exfoliants.	Cited less often in recent months but remains a choice for BHA exfoliants.	4%
21	Method		4%
22	OSEA Malibu		4%
23	Good Molecules		4%
24	Native		4%
25	Salt & Stone		3%
26	Cocokind		3%
27	Aquaphor		3%
28	Glow Recipe		3%
29	COSRX		3%
30	The INKEY List		3%
31	Beauty of Joseon		2%
32	Farmacy Beauty		2%
33	Drunk Elephant		2%
34	BYOMA		2%
35	PanOxyl		2%
36	HelloBubble		2%
37	eos (Evolution of Smooth)		2%
38	Aestura		2%
39	Eucerin		2%
40	Dieux Skin		2%
41	L'Oréal Paris		2%
42	Embryolisse		2%
43	Tower 28 Beauty		1%
44	L'Occitane		1%
45	EltaMD		1%
46	Laneige		1%
47	Saltair		1%
48	Ulta Beauty		1%
49	Sephora		1%
50	Walmart		1%
51	e.l.f. Cosmetics		1%
52	Apgroup		1%
53	Philosophy		1%
54	SkinMedica		1%
55	TULA Skincare		1%
56	Belif		1%
57	Biossance		1%
58	Fresh		1%
59	Dr Teal's		1%
60	Target		<1%
61	Versed		<1%
62	Dr. Jart+		<1%
63	Rhode Skin		<1%
64	American Academy of Dermatology		<1%
65	Clorox		<1%
66	Native		<1%
67	La Mer		<1%
68	Bath & Body Works		<1%
69	U.S. Dermatology Partners		<1%
70	Simple		<1%
71	Healthline		<1%
72	KraveBeauty		<1%
73	Prequel Skin		<1%
74	Peach & Lily		<1%
75	Charlotte Tilbury		<1%
76	Byrdie		<1%
77	Rare Beauty		<1%
78	IT Cosmetics		<1%
79	Augustinus Bader		<1%
80	Torriden		<1%
81	Kosas		<1%
82	Aquaphor		<1%
83	Walgreens Boots Alliance		<1%
84	Dr. Bronner's		<1%
85	Anua		<1%
86	RoC Skincare		<1%
87	Evolve Beauty		<1%
88	D.S. & Durga		<1%
89	ISDIN		<1%
90	Ursa Major		<1%
91	Kate Somerville		<1%
92	The Honest Company		<1%
93	Supergoop!		<1%
94	Alphabet		<1%
95	Plum Beauty		<1%
96	Summer Fridays		<1%
97	Native		<1%
98	Prevention		<1%
99	Puracy		<1%
100	Glossier		<1%