Data as of Sep 14, 2026 · Based on 3,293,187 AI responses across 10,525 prompts · See how Parse measures this
The Ordinarytheordinary.comThe Ordinary, a DECIEM brand, sells ingredient-focused skincare products including serums, acids, retinoids, moisturizers, and sun care, along with related body and hair care items. It emphasizes regimen-based guidance with steps like Prep, Treat, and Seal, and provides educational resources such as Regimen Guides and an Ingredient Glossary to help customers tailor routines. The website offers gifts and gift cards, promotions like free shipping, and markets multiple DECIEM brands (The Ordinary, NIOD, LOoPHA, The Chemistry Brand) under its umbrella.
The market map · 5 of 62 labelled
Skincare and Face Makeup Products →59%positive
Where The Ordinary ranks in AI
budget-friendlyaffordablegentlelightweightoil-freenon-comedogenictargetedbudget
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Multi-Peptide Lash and Brow Serum Go to product viewer dialog for this item.
The Ordinary Multi-Peptide Lash and Brow Serum for affordable daily conditioning
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Retinol 1% in Squalane — inexpensive and straightforward.
The Ordinary Retinol Squalane: Best Budget Option : An incredibly affordable, highly effective option for general signs of aging.
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Salicylic Acid 2%Go to product viewer dialog for this item.
The Ordinary Salicylic Acid 2% Masque — combines salicylic acid with clay/charcoal for blemish-prone skin.
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Multi-Peptide Serum for Hair Density : Voted a Best Lightweight formula
The Ordinary Multi-Peptide Serum for Hair Density - $24.00 (Ulta Beauty)
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary 100% Squalane Oil Go to product viewer dialog for this item.
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Sulfur 4% Mask can be used as a spot treatment to draw out impurities.
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Natural Moisturizing Factors + HA — A lightweight, non-greasy cream that uses skin-identical amino acids, fatty acids, and hyaluronic acid to mimic and support your natural moisture barrier.
The Ordinary Natural Moisturizing Factors + HA : A non-greasy cream that directly replenishes missing skin components like amino acids, fatty acids, and hyaluronic acid for surface hydration
Excerpts where The Ordinary appeared in the AI's answer
The Ordinary Retinal 0.2% Emulsion — very strong OTC retinal and inexpensive.
