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Dermablend sells high-coverage makeup products (foundation, concealer, primer, SPF, setting powder, and setting spray) to conceal skin imperfections. It promotes itself as the #1 dermatologist-recommended coverage brand and offers shade matching and educational resources to address concerns such as redness and rosacea, vitiligo, acne and acne scars, birthmarks, and other skin conditions. The brand emphasizes vegan and cruelty-free formulations, a 30-day money-back guarantee, free shipping on orders over $75, and a loyalty program called The Blend Club.
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