Data as of Aug 25, 2026 · Based on 1,998 AI responses · See how Parse measures this
Voice of Customer Text Analytics Platforms
Parse
https://parse.gl
Google has surged to the top of AI recommendations, now leading the niche for voice-of-customer text analytics platforms. This shift highlights a broader trend where AI assistants prioritize the foundational NLP APIs from major cloud providers like , , and , often over more specialized analytics tools.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 38% | ||
| 2 | 31% | ||
| 3 | 27% | ||
| 4 | 26% | ||
| 5 | 26% | ||
| 6 | A top choice for ticket classification and summarizing customer feedback into themes. | 25% | |
| 7 | 20% | ||
| 8 | Dominant in ticket classification, often cited for its native AI triage features. | 18% | |
| 9 | Praised for handling industry-specific jargon and offering highly customizable sentiment models. | 17% | |
| 10 | Frequently cited for unifying customer feedback from multiple channels for analysis. | 15% | |
| 11 | Consistently recommended for summarizing chats and feedback into actionable product themes. | 14% | |
| 12 | 13% | ||
| 13 | 10% | ||
| 14 | 10% | ||
| 15 | 9% | ||
| 16 | 9% | ||
| 17 | 8% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 7% | ||
| 21 | 7% | ||
| 22 | Frequently named as a top enterprise platform for analyzing survey and feedback sentiment. | 6% | |
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
altexsoft.com is the page AI reaches for most here, cited in 29% of analyzed answers.
Jumped from outside the top 10 to #6 by March 2026, especially for handling jargon.
Dropped from #2 to #5 between Oct 2025 and Mar 2026, facing competition from cloud APIs.
From #24 to #1 between Oct 2025 and Mar 2026, dominating API-focused prompts.
“A general-purpose API that may struggle with sarcasm or domain-specific language.” → “A top-tier, robust NLP provider for sentiment and topic modeling at scale.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 10% | 38% | ||
| 33% | 14% | ||
| 20% | 28% | ||
| 25% | 11% | ||
| 13% | 27% |
The two models disagree most about Medallia (ChatGPT #19, Google #5) and SentiSum (ChatGPT #13, Google #1).
Google has surged to the top of AI recommendations, now leading the niche for voice-of-customer text analytics platforms. This shift highlights a broader trend where AI assistants prioritize the foundational NLP APIs from major cloud providers like Google, Amazon, and IBM, often over more specialized analytics tools.
Across 1,998 AI responses, Alphabet is mentioned most, named in 38% of them, followed by IBM (31%) and Microsoft (27%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,998 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
From late 2025, Qualtrics has been the dominant recommendation for integrating text analytics with existing feedback tools. Specialized platforms like , , and Keatext are consistently mentioned as strong alternatives, often alongside social listening tools such as .
Brands mentioned
Brands mentioned
We use a customer feedback tool. Who offers a text analytics integration to analyze sentiment?
From late 2025, Qualtrics has been the dominant recommendation for integrating text analytics with existing feedback tools. Specialized platforms like
SentiSum,
Chattermill, and Keatext are consistently mentioned as strong alternatives, often alongside social listening tools such as
Brandwatch.