How AI describes Clarabridge

Qualtrics XM (formerly Clarabridge) is an experience management platform that collects, analyzes, and acts on all forms of experience data from customers and employees across channels, surfacing topics, sentiment, and intent with iQ and 150+ industry-specific NLU models. It enables automated actions at scale through xFlow, enriches Experience ID profiles with emotion, effort, and intensity, and personalizes experiences accordingly. The platform helps identify root causes of issues in real time—across customer service, product feedback, and internal collaboration tools—driving improvements and reducing churn with pre-built drivers and actionable recommendations.