What does AI recommend for face makeup: foundations & powders?

Charlotte Tilbury maintained its leadership position in AI recommendations for face makeup between October and March. However, drugstore and professional brands like Maybelline New York and M·A·C Cosmetics made significant gains, diversifying the AI's top suggestions.

Which face makeup: foundations & powders brands appear most in AI answers?

Across 3,429 AI responses, L'Oréal is mentioned most, named in 41% of them, followed by Charlotte Tilbury (36%) and Fenty Beauty (34%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 3,429 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best face makeup: foundations & powders, according to AI

Data as of Aug 25, 2026 · Based on 3,429 AI responses · See how Parse measures this

Face Makeup: Foundations & Powders

362 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Face Makeup: Foundations & Powders, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	L'Oréal		41%
2	Charlotte TilburyConsistently recommended for a flawless, "airbrushed" finish, especially its powders.	Consistently recommended for a flawless, "airbrushed" finish, especially its powders.	36%
3	Fenty BeautyFrequently cited for its long-wearing matte foundations and inclusive shade ranges.	Frequently cited for its long-wearing matte foundations and inclusive shade ranges.	34%
4	NARSA popular suggestion for foundations with a natural, radiant finish.	A popular suggestion for foundations with a natural, radiant finish.	28%
5	Estée LauderA classic choice for its iconic long-wearing, full-coverage matte foundation.	A classic choice for its iconic long-wearing, full-coverage matte foundation.	27%
6	M·A·C CosmeticsShowed major gains for its iconic "Ruby Woo" and other bold red lipsticks.	Showed major gains for its iconic "Ruby Woo" and other bold red lipsticks.	25%
7	DiorA top luxury choice, particularly dominant for its classic bold red lipsticks.	A top luxury choice, particularly dominant for its classic bold red lipsticks.	23%
8	L'Oréal Paris		20%
9	Chanel		15%
10	ILIA		15%
11	Lancôme		14%
12	ArmaniSurged in mentions for its Luminous Silk foundation's "glass skin" effect.	Surged in mentions for its Luminous Silk foundation's "glass skin" effect.	13%
13	Lvmh		13%
14	Rare Beauty		12%
15	Haus Labs		12%
16	Merit BeautyThis fast-rising brand is recommended for its sheer bronzers and highlighters.	This fast-rising brand is recommended for its sheer bronzers and highlighters.	12%
17	Saie		12%
18	Clinique		11%
19	e.l.f. Cosmetics		11%
20	Revlon		11%
21	IT Cosmetics		8%
22	Laura MercierA top choice for blurring and soft-focus finishing powders for video calls.	A top choice for blurring and soft-focus finishing powders for video calls.	8%
23	Makeup By Mario		8%
24	Hourglass Cosmetics		7%
25	Anastasia Beverly Hills		7%
26	Make Up For Ever		7%
27	bareMinerals		7%
28	Kering		7%
29	One/Size by Patrick Starrr		6%
30	Milani Cosmetics		6%
31	Sephora		5%
32	Johnson & Johnson		5%
33	Kosas		4%
34	Wet n Wild		4%
35	Huda Beauty		4%
36	Shiseido		4%
37	Glossier		4%
38	Kose		4%
39	Violette FR		3%
40	Too Faced		3%
41	Bobbi Brown Cosmetics		3%
42	Pat McGrath Labs		3%
43	Ulta Beauty		3%
44	Covergirl		3%
45	Westman Atelier		3%
46	ColourPop		2%
47	The Ordinary		2%
48	Laura Geller New York		2%
49	Oxygenetix		2%
50	Bésame Cosmetics		2%
51	Physicians Formula		2%
52	RMS Beauty		2%
53	Typology		2%
54	Zebra Pen		2%
55	Chantecaille		2%
56	Victoria Beckham Beauty		2%
57	Dermablend Professional		2%
58	Il Makiage		2%
59	Milk Makeup		2%
60	Natasha Denona		1%
61	Laneige		1%
62	Juvia's Place		1%
63	Danessa Myricks Beauty		1%
64	Revolution Beauty		1%
65	Morphe		1%
66	Walmart		1%
67	Iconic London		1%
68	CLIO		1%
69	Tower 28 Beauty		1%
70	Carolina Herrera		1%
71	Saie		1%
72	Tom Ford Beauty		1%
73	STABILO		1%
74	Jones Road Beauty		<1%
75	Rosebud Perfume Company		<1%
76	jane iredale		<1%
77	Goop		<1%
78	Sephora		<1%
79	Guerlain		<1%
80	Polite Society		<1%
81	Patrick Ta Beauty		<1%
82	Ciele Cosmetics		<1%
83	Pilot Pen		<1%
84	Etherealle		<1%
85	Lisa Eldridge		<1%
86	Newell Brands		<1%
87	Thrive Causemetics		<1%
88	EM Cosmetics		<1%
89	YSE Beauty		<1%
90	Rouje		<1%
91	Beautyblender		<1%
92	Smashbox		<1%
93	Merle Norman		<1%
94	Rituel de Fille		<1%
95	LAWLESS Beauty		<1%
96	Stila		<1%
97	Bic		<1%
98	Walgreens Boots Alliance		<1%
99	KVD Beauty		<1%
100	Clarins		<1%