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From a first lookup to the weekly loop
Six steps from looking a brand up to running Parse every week, each with who acts and how to tell it worked.
An assistant does step 1 alone and runs step 6 with the person's confirmation for each change. Steps 2 to 5 are each a person's, once: signing up, approving a connection, allowing changes and paying. Hand the person the link in that step; it carries the brand, so they do not start over.
1. Look the brand up (assistant, alone)
Call parse_check_brand with the brand's name or website. No account or connection is needed beyond the MCP address https://mcp.parse.gl/mcp.
- It worked when the result has
"found": trueand a brandslug. "state": "ambiguous"lists candidates: choose by name, domain and parent before reading any number."state": "not_indexed"means Parse has not indexed the brand yet. It is not evidence that AI never mentions it.
Without MCP, read the brand's public page at https://parse.gl/brands/<slug>.
2. Track it on Free (a person)
Give the person this link with the brand's website in it:
https://parse.gl/check?q=acme.comThey see the brand's first check, then sign up to track it. No card required. Free updates weekly, on Mondays.
It worked when the brand appears in their workspace. Parse emails them when its first results are in.
3. Connect the assistant to the workspace (a person approves once)
Add https://mcp.parse.gl/mcp in the assistant's connector settings (how, per client). On the first workspace tool, the assistant opens Parse sign-in. The person signs in, picks the workspace and grants read access; they can also grant changes.
It worked when parse_dashboard_workspace lists the brand. Never ask the person for a password or a pasted token: sign-in is the only way to reach a workspace.
4. Allow changes (a workspace admin, once, optional)
Changes through an assistant are off until an admin turns on Let assistants make changes in Settings › AI agents, and the connection holds the change permission (parse:dashboard:write). Without both, every change tool refuses and says which one is missing.
It worked when a change tool returns "success": true with a receipt.
5. Upgrade to Pro (a person)
Pro is $79 a month per brand, updates daily on every market the brand is in, and adds its full answers, sources and tasks. Up to 4 tasks a month. Follow-ups and progress tracking included.
Give the person the brand's page in Parse or the check link with monitor=1:
https://parse.gl/check?q=acme.com&monitor=1Checkout shows the price and terms before it charges. An assistant never opens checkout or pays. Limits per plan are on Plans and limits.
6. Run the weekly loop (assistant, with confirmations)
Each week: parse_what_changed, then parse_next_tasks, then the work on each task, recorded back to Parse. Ask the person before each change. The full loop is on Workflows.
What Parse needs from the person
- The brand's website. Parse works out its markets and rivals from AI answers; the person corrects a rival or an answer about another company with the same name.
- Answers to Parse's questions about the business, in the app, when a task waits on a fact only they know.
- Their own mail or the page's form to send a task's message. Parse drafts it; the assistant records that it was sent.