Parse
Pricing
Sign inCheck your brand

Docs

What changed since last time

  • Start here
  • Get started
  • Workflows
  • MCP reference
  • Plans and limits
  • Data and trust
  • Changelog

parse_what_changed: workspace reads tool on Parse's MCP server.

Use when the user asks how the brand is doing or what is new. Returns the share of tracked AI answers that mention the brand with its date window, the change against the window before (null when it is within sampling noise or the questions asked changed too much to compare: then nothing changed), new insights since the user's last visit, and the first mention when there is one. Optional sections expose chart history, notices, waiting state, first-mention evidence or workspace wins. Uses the existing app comparison window, never an invented custom period. Marks nothing as seen. Next: parse_next_tasks for what to do; on Pro, parse_evidence for the answers behind an insight.

Who may call it

NameAccessPlanEffect
parse_what_changedSign-in with read access. Reading never changes or marks anything.FreeReads only

Input

ArgumentTypeRequiredNotes
brandSlugstringnoThe brand's slug or its name. Omit it to use the workspace's own brand.
offsetintegernomin 0, max 10000, default 0
marketIdone of severalnodefault null
sectionsarray of history | notices | waiting | wins | firstMentionnodefault []
json
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "type": "object",
  "properties": {
    "brandSlug": {
      "description": "The brand's slug or its name. Omit it to use the workspace's own brand.",
      "type": "string",
      "minLength": 1,
      "maxLength": 200
    },
    "offset": {
      "default": 0,
      "type": "integer",
      "minimum": 0,
      "maximum": 10000
    },
    "marketId": {
      "default": null,
      "anyOf": [
        {
          "type": "string",
          "minLength": 1,
          "maxLength": 200
        },
        {
          "type": "null"
        }
      ]
    },
    "sections": {
      "default": [],
      "maxItems": 5,
      "type": "array",
      "items": {
        "type": "string",
        "enum": [
          "history",
          "notices",
          "waiting",
          "wins",
          "firstMention"
        ]
      }
    }
  },
  "additionalProperties": false
}

Example call

POST to https://mcp.parse.gl/mcp with Content-Type: application/json and Accept: application/json, text/event-stream, and the bearer token from Parse sign-in:

json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "parse_what_changed",
    "arguments": {}
  }
}

Limits

Signed-in calls: 30 a minute per workspace, 2 at once, on any plan; 15 a minute for a workspace on Free. All limits are on Plans and limits.

This page as Markdown

See where your brand stands in AI answers

Free. About a minute. No sign-up.

Parse

Know where you stand. Find your next opportunity.

Products

  • Brands
  • Markets
  • Topics
  • Work with us
  • Pricing

Resources

  • Research
  • Methodology
  • Blog
  • MCP
  • Docs
  • For AI
  • llms.txt

Compare

  • Parse vs Profound
  • Parse vs Peec AI
  • Parse vs AthenaHQ
  • Parse vs Scrunch
  • Parse vs Otterly.AI
  • All comparisons

Company

  • About
  • Dimitry Apollonsky
  • Contact us
  • Corrections

© 2026 Parse, Inc. All rights reserved.

Privacy PolicyTerms of Service