What AI says about Secret
Part of Procter & Gamble
Since Jul 5Updated Nov 1, 2026Based on 26,803 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Secret is a Procter & Gamble brand that offers clinical-strength antiperspirant and deodorant products, including aluminum-free whole-body sprays designed to protect against sweat and body odor.
Procter & Gamble<1%
Owned brands
- Braun Household1%
- Crest1%
- Ouai<1%
- Olay<1%
- New Chapter<1%
- SecretThis page<1%
Mentioned in
<1%
of AI answers about Secret and its rivals
- ChatGPT<1%
- Google AI Mode<1%
Markets where AI mentions Secret
Market# · Mentioned in
All markets<1%
Topics where AI mentions Secret
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- What is the best deodorant?on this questionAI picks Secret most78%
Excerpts where Secret appeared in the AI's answer
Google AI ModeOct 26, 2026, Google AI Mode For heavy sweating, clinical-strength antiperspirants like Secret Clinical Strength or Dove Advanced Care are widely recognized
ChatGPTSep 19, 2026, ChatGPT Best overall for most people (sweat + odor): Secret Clinical Strength — a clinical antiperspirant with stronger sweat control than a regular deodorant.
- I want a deodorant that works for 24 hours and does not cause a rash.on this questionAI picks Vanicream and 1 more about as often5%
Excerpts where Secret appeared in the AI's answer
Google AI ModeJul 20, 2026, Google AI Mode Secret Clinical Strength Invisible Solid: Known to be tough on odor but gentle on the skin
Google AI ModeJul 16, 2026, Google AI Mode Secret Clinical Strength Invisible Solid provides up to 48 hours of protection, which is ideal if you need a stronger formula that still aims to be gentle on skin.
- I want a deodorant that works all day but does not contain baking soda (irritant).on this questionAI picks Primally Pure most2%
How prominently AI mentions Secret
- Named first41%
- 2nd or 3rd37%
- Later22%
Secret in AI answers
Question: What is the best deodorant?
Google AI ModeOct 26, 2026
For heavy sweating, clinical-strength antiperspirants like Secret Clinical Strength or Dove Advanced Care are widely recognized
ChatGPTSep 19, 2026
Best overall for most people (sweat + odor): Secret Clinical Strength — a clinical antiperspirant with stronger sweat control than a regular deodorant.
Question: I want a deodorant that works for 24 hours and does not cause a rash.
Google AI ModeJul 20, 2026
Secret Clinical Strength Invisible Solid: Known to be tough on odor but gentle on the skin
