Febreze in AI answers

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Data as of Sep 24, 2026 · Based on 4,020,317 AI responses across 13,338 prompts · See how Parse measures this

Febrezefebreze.com

Parse Score

#26 of 55 in Aromatherapy Diffusers & Essential Oils

The market map · 5 of 55 labelled

Aromatherapy Diffusers & Essential Oils →

Ownership

Part of

Procter & Gamble

Febreze

Named in over time

10%5%0%

Aug 6Aug 20Sep 10Sep 24

What shifted for Febreze

Febreze Slipping: RankingFebreze left the Aromatherapy Diffusers & Essential Oils top ten, now #16
Febreze Slipping: RankingFebreze ranked #10 in Aromatherapy Diffusers & Essential Oils last week and #16 this week

Latest insights

CompetitionVitruvi is the top alternative to Febreze2 questionsView competitors
Platform visibilityFebreze is more visible on Google AI Mode16.1% vs 3.2%

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Febrezefebreze.com

Parse Score

#26 of 55 in Aromatherapy Diffusers & Essential Oils

The market map · 5 of 55 labelled

Aromatherapy Diffusers & Essential Oils →

Ownership

Part of

Procter & Gamble

Febreze

Febreze Slipping: RankingFebreze left the Aromatherapy Diffusers & Essential Oils top ten, now #16
Febreze Slipping: RankingFebreze ranked #10 in Aromatherapy Diffusers & Essential Oils last week and #16 this week

Where Febreze ranks in AI

Aromatherapy Diffusers & Essential Oils#26

PlatformGoogle AI Mode now names Febreze 12.9 points more often than ChatGPT Search in Aromatherapy Diffusers & Essential Oils, a widened gap

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Competitors

Vitruvi is the top alternative to Febreze

VitruviPicked instead2 questions
Plant TherapyPicked instead1 question
LevoitPicked instead1 question
Zero OdorRanking↑8 to #12
Freshwave WorksRanking↑4 to #8

Platform visibility

Febreze is more visible on Google AI Mode

Google AI Mode16.1%
ChatGPT Search3.2%

12.9 points

Top cited sources

Questions

Named in
19% · 2 engines
Excerpts where Febreze appeared in the AI's answer
Google AI Mode Google AI Mode
Febreze Air Heavy Duty — Best Instant Spray: If you need to knock out a sudden, intense smell
Google AI Mode Google AI Mode
Febreze Extra Strength Fabric Refresher Go to product viewer dialog for this item.

Vitruvi is the top alternative to Febreze

VitruviPicked instead2 questions
Plant TherapyPicked instead1 question
LevoitPicked instead1 question
Zero OdorRanking↑8 to #12
Freshwave WorksRanking↑4 to #8

Febreze is more visible on Google AI Mode

Google AI Mode16.1%
ChatGPT Search3.2%

12.9 points

Named in
19% · 2 engines
Excerpts where Febreze appeared in the AI's answer
Google AI Mode Google AI Mode
Febreze Air Heavy Duty — Best Instant Spray: If you need to knock out a sudden, intense smell
Google AI Mode Google AI Mode
Febreze Extra Strength Fabric Refresher Go to product viewer dialog for this item.