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BrandsOld Spice

Old Spice in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

Every shift for Old Spice, and the week’s changes by email.

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Latest insights

  1. CompetitionSecret logoSecret is the top alternative to Old Spice logoOld Spice1 questionView competitors→View competitors

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Competitors

Old Spice logoOld Spiceoldspice.com

Old Spice is a Procter & Gamble–owned men's grooming brand offering deodorants/antiperspirants, body wash, hair products, and fragrances. The site highlights bundles, new scent collections, and retailer availability, with online shop and press features for limited editions. It aims to deliver long-lasting freshness and swagger through its scent-driven grooming lineup.

Ownership
Part ofProcter & Gamble logoProcter & Gamble
Old Spice logoOld Spice

Parse Score

48

#25 of 30 in Natural Aluminum-Free Deodorants

The market map · 5 of 30 labelled

Natural Aluminum-Free Deodorants →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →EthiqueSecretWe Are WildDoveVanicream

Where Old Spice ranks in AI

Natural Aluminum-Free Deodorants#25
Secret logoSecret is the top alternative to Old Spice logoOld Spice
  • Secret logoSecretPicked instead1 question
  • Ethique logoEthiquePicked instead1 question
  • EcoRoots logoEcoRootsRanking↑1 to #9
  • Humble Brands logoHumble BrandsMentions+7.1 pts to 10.7%

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Top cited sources

  • reddit.com (opens in a new tab)100%

Questions

No contexts measured yet.

  • Mention rate
  • 13% · 2 engines

    Excerpts where Old Spice appeared in the AI's answer

    Google AI Mode · excerpt
    Old Spice favorites include the Wolfthorn Oasis scent, Wilderness scent, and Bearglove scent.
    Google AI Mode · excerpt
    Old Spice Timber Go to product viewer dialog for this item. with Sandalwood offers strong sweat protection.