Data as of Sep 14, 2026 · Based on 3,293,187 AI responses across 10,525 prompts · See how Parse measures this
Crestcrest.comCrest offers a range of oral care products, including whitening strips, toothpaste, and mouthwash, along with educational resources to support fresh breath, deep cleaning, and daily hygiene. It provides multiple whitening options—Sensitive & Gentle, Professional White, and Professional White + Light—for at-home whitening, with variations including light activation and a 60-day money-back guarantee, and it promotes the Crest brand as the #1 whitening brand in America. Crest is part of Procter & Gamble and provides tips, FAQs, and safety information to help consumers care for their teeth.
Procter & GambleCrestThe market map · 5 of 49 labelled
Oral Care and Teeth Whitening →64%positive
best overallbesteffectiverecommendedgentlegoodhighly effectivepopular
Excerpts where Crest appeared in the AI's answer
Crest 3D Whitestrips Professional Effects Go to product viewer dialog for this item.: This is the gold standard for over-the-counter whitening.
Crest 3D Whitestrips Professional Effects — strong whitening and a good track record.
Excerpts where Crest appeared in the AI's answer
Crest 3DWhitestrips Sensitive + LED Light uses roughly half the hydrogen peroxide concentration of standard professional strips
Crest 3DWhitestrips Sensitive + LED Light is highly rated for using lower peroxide levels (about 5.25%) compared to standard strips
Excerpts where Crest appeared in the AI's answer
Crest Pro-Health or Colgate Total — both have ADA-accepted versions for plaque/gingivitis benefits.
Crest Pro-Health Advanced Deep Clean Go to product viewer dialog for this item. and Colgate Total Whitening Toothpaste Go to product viewer dialog for this item. are widely considered the best overall options
Excerpts where Crest appeared in the AI's answer
Crest Pro-Health Advanced Extra Whitening Go to product viewer dialog for this item.
Crest Pro-Health Advanced Extra Whitening : Features stannous fluoride
Excerpts where Crest appeared in the AI's answer
Crest 3D White Brilliance Pro Ultra White - $14.92 (Walmart - Wisermerchant)
Crest 3D White Brilliance (found at CVS Pharmacy ) uses micro-cleansing polishers to lift up to 100% of surface stains and provides active stain protection.
Excerpts where Crest appeared in the AI's answer
Crest Pro-Health Advanced Extra Whitening: A great all-in-one option that protects against gingivitis and plaque growth
Crest Gum and Sensitivity: Powered by stannous fluoride, this formula doesn't just block pain signals—it neutralizes harmful plaque bacteria right at the gum line to actively reduce gum inflammation and bleeding while polishing away everyday surface stains.
