What AI says about Etsy

Data as of Oct 25, 2026Based on 34,458 AI responsesReviewed by

How we measure

etsy.com

AI summary

Etsy is an online marketplace connecting buyers directly with independent creators and sellers offering unique goods, custom home decor, and personalized gifts. It is the usual answer when shoppers seek custom housewarming gifts like address stamps, unique holiday cards, or personalized mugs, as well as for illustrators and photographers looking to sell art prints and digital downloads.

EtsyThis page7%

Products

Mentioned in

7%

of AI answers about Etsy and its rivals · since Jul 5

The market map

Online Photo & Wall Art Services

Mentioned in

  1. 1EtsyMentioned in 29%Avg. position 4.8
  2. 2Society6Mentioned in 21%Avg. position 5.0
  3. 3MintedMentioned in 12%Avg. position 3.7
  4. 3Nations Photo LabMentioned in 11%Avg. position 5.7
  5. 5TargetMentioned in 10%Avg. position 6.0
  6. 5PrintiqueMentioned in 9%Avg. position 5.3
  7. 5Bay Photo LabMentioned in 9%Avg. position 3.9
  8. 5MpixMentioned in 9%Avg. position 5.3
  9. 5WhiteWallMentioned in 9%Avg. position 4.1
  10. 5PixiesetMentioned in 8%Avg. position 3.0
  11. 5WayfairMentioned in 8%Avg. position 6.5
  12. 12ShutterflyMentioned in 8%Avg. position 4.9
  13. 12Saatchi ArtMentioned in 7%Avg. position 5.2
  14. 12SmugMugMentioned in 7%Avg. position 4.1

Where Etsy ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Etsy

TopicMentioned in · on this topic

How AI describes Etsy

Common descriptions

unique · handmade · excellent · personalized · great · custom

Tone of AI’s statements about Etsy

  • Positive62%
  • Neutral33%
  • Mixed4%
  • Negative1%

Etsy is the pick in 98% of AI’s recommendations.

Rated above a rival
  • uniqueness95% of the answers comparing Etsy on uniqueness rate it better than a rival, 5% worse.
  • pricingAI is mixed on pricing: 33% of the answers comparing Etsy rate it worse than a rival, 67% better. Includes “cost”, “cost-effectiveness”, “fees”, “monthly cost”, “price”, “price points”, “price point”, “recurring fees”, “transaction fees”.

Question: I'm looking for a unique housewarming gift for friends who just bought a home. What is the best site for personalized items like a custom doormat or address stamp?

Google AI ModeOct 25, 2026

Etsy (Etsy ) is widely considered the best overall marketplace for a custom doormat.

ChatGPT SearchSep 22, 2026

I’d go with Etsy. It has a huge range of made-to-order housewarming gifts from independent sellers, including custom doormats, address stamps, house portraits, signs, and engraved pieces.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Question: My friend is having a "sneaker ball." Where can I find elegant sneaker ball dresses?

Google AI ModeOct 25, 2026

Etsy : If you are looking for custom, voluminous tulle, or high-low pageant-style gowns

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Where AI mentions Etsy

Position in answers

  • Named first20%
  • 2nd or 3rd20%
  • Later59%

Each engine’s share of its own answers across Etsy’s markets · since Jul 5

  • ChatGPT Search6%
  • Google AI Mode9%

Insights for Etsy

Since Jul 5

  • Gap between platforms: Google AI Mode now mentions Etsy 15 points more often than ChatGPT Search in Jewelry and Personalized Gifts, a widened gap

    Google AI ModeGoogle AI Mode31%ChatGPT SearchChatGPT Search16%

  • Gap between platforms: The Mentioned in is higher on Google AI Mode than on ChatGPT Search in Jewelry and Custom Gifts Online

    Google AI ModeGoogle AI Mode11%ChatGPT SearchChatGPT Search4%

  • Gap between platforms: The platform gap for Etsy in Custom Drinkware and Gift Items narrowed to 24.8 points, Google AI Mode ahead

    Google AI ModeGoogle AI Mode43%ChatGPT SearchChatGPT Search18%
View 9 more insights across 6 markets since Aug 2

Compare Etsy

Sources AI cites

etsy.com 45%Other sites 55%

The page AI cites most for Etsy

etsy.com faviconetsy.comHome page (opens in a new tab)<1%of answers