Shutterfly vs Zazzle: which does AI recommend?

· ChatGPT and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it usually lists first. It recommends both about as often.

Listed first when AI names both

ShutterflyShutterfly: 78% (Shutterfly leads)ZazzleZazzle: 22%

Recommended when named

ShutterflyShutterfly: 94%
ZazzleZazzle: 88%

Topic by topic

Mentioned in, as a share of each topic’s answers

Shutterfly named more9About even1Zazzle named more3

Shutterfly named more

Zazzle named more

About even1

Only Shutterfly is ranked in12

Only Zazzle is ranked in7

What people ask AI about Shutterfly and Zazzle

Shutterfly listed firstZazzle listed first
  1. Where's the best place to order custom birthday cards online?Shutterfly usually first
  2. Where can I print wedding thank you cards?Shutterfly almost always first
  3. where can i get save-the-date cards online?Shutterfly usually first

Who AI mentions first

Shutterfly listed firstZazzle listed first
  1. JunShutterfly listed first: 72%Zazzle listed first: 28%
  2. JulShutterfly listed first: 100%Zazzle listed first: 0%
  • ChatGPTShutterfly listed first: 71%Zazzle listed first: 29%
  • Google AI ModeShutterfly listed first: 85%Zazzle listed first: 15%

Also named alongside Shutterfly and Zazzle

  1. Minted62%
  2. Vistaprint54%
  3. Etsy53%
  4. Canva38%
  5. Paperless Post18%
  6. Zola18%
  7. Walgreens Photo15%
  8. Amazon14%
  9. Hallmark14%
  10. Personalization Mall12%
  11. Papier11%
  12. Staples11%

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