Etsy vs Zazzle: which does AI recommend?

Since May 30 · · ChatGPT and Google AI Mode

Based on 110 AI responses that name bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends both about as often.

Head to head

Listed first when AI names both

EtsyEtsy: 62% (Etsy leads)ZazzleZazzle: 38%

Recommended when named

EtsyEtsy: 94%
ZazzleZazzle: 100%

Topic by topic

Etsy named more13Zazzle named more3

Etsy named more

Zazzle named more

Only Etsy is ranked in12

Only Zazzle is ranked in4

What people ask AI about Etsy and Zazzle

Etsy listed firstZazzle listed first
  1. Where can I find cute, personalized coffee mugs as a gift?Etsy almost always first
  2. Where's the best place to order custom birthday cards online?Zazzle almost always first
  3. where can i get save-the-date cards online?Zazzle usually first
  4. Looking for funny t-shirts for a white elephant gift exchange.Zazzle often first

Who AI mentions first

Etsy listed firstZazzle listed first
  1. JunEtsy listed first: 71%Zazzle listed first: 29%
  2. JulEtsy listed first: 55%Zazzle listed first: 45%
  3. SepEtsy listed first: 57%Zazzle listed first: 43%
  • ChatGPTEtsy listed first: 55%Zazzle listed first: 45%
  • Google AI ModeEtsy listed first: 69%Zazzle listed first: 31%

Other brands AI mentions

BrandMentioned in
  1. Shutterfly47%
  2. Vistaprint33%
  3. Minted26%
  4. Amazon15%
  5. Custom Ink15%
  6. Personalization Mall13%
  7. Redbubble12%
  8. Canva9%
  9. Printful9%
  10. Paperless Post7%
  11. Papier7%
  12. Target7%

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