KPMG vs PwC: which does AI recommend?

Since May 29 · · ChatGPT and Google AI Mode

Based on 802 AI responses that name bothReviewed by

How we measure

When AI names both, it usually lists first. It recommends and warns against both about as often.

Head to head

Listed first when AI names both

KPMGKPMG: 19%PwCPwC: 81% (PwC leads)

Recommended when named

KPMGKPMG: 87%
PwCPwC: 87%

Warned against · lower is better

KPMGKPMG: 2%
PwCPwC: 2%

Topic by topic

KPMG named more6About even14PwC named more16

Who AI mentions first

KPMG listed firstPwC listed first
  1. JunKPMG listed first: 24%PwC listed first: 76%
  2. JulKPMG listed first: 28%PwC listed first: 72%
  3. AugKPMG listed first: 13%PwC listed first: 88%
  4. SepKPMG listed first: 14%PwC listed first: 86%
  5. OctKPMG listed first: 12%PwC listed first: 88%
  • Google AI ModeKPMG listed first: 20%PwC listed first: 80%
  • ChatGPTKPMG listed first: 17%PwC listed first: 83%

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