Apollo vs Salesforce: which does AI recommend?

Updated Oct 8, 2026 · ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by Dimitry Apollonsky

How we measure

Apollo
#1 in B2B Sales Intelligence & Data Enrichment · Mentioned in 78%
Salesforce
#5 in CRM Software Platforms · Mentioned in 25%

ApolloSalesforce

Listed first when AI names both

53%

47%

Recommended when named

77%

46%

Warned against · lower is better

0%

5%

Topic by topic

Mentioned in, as a share of each topic’s answers

Apollo named more

CRM data enrichment90%2%Far ahead
B2B lead generation software90%12%Far ahead
Direct-dial and mobile contacts67%2%Far ahead
B2B lead prospecting93%36%Far ahead
B2B appointment setting56%4%Far ahead
Contact data enrichment90%60%Clearly ahead

Salesforce named more

Enterprise revenue forecasting4%57%Far ahead
Lead routing software2%21%Ahead
Separate inbound and outbound sales workflows

Level: Sales call recording and analysis

Apollo alone is ranked in Contact enrichment API, Email address discovery, Free B2B lead generation tools, Prospect company research, .

What people ask AI about Apollo and Salesforce

Apollo listed firstSalesforce listed first

Who AI lists first, by engine and month

Apollo listed firstSalesforce listed first

ChatGPT SearchApollo listed first: 55%Salesforce listed first: 45%

Google AI ModeApollo listed first: 46%Salesforce listed first: 54%

JunApollo listed first: 54%Salesforce listed first: 46%

JulApollo listed first: 48%Salesforce listed first: 52%

AugApollo listed first: 54%46%

Also named alongside Apollo and Salesforce

Related comparisons

Get your brand into the conversation

11%27%

Ahead

Lead scoring software27%39%Ahead

AI note-taking for CRM field population2%12%Ahead

API-first CRM for sales teams4%12%Ahead

B2B contact and company data

, Cold email outreach software

, Pay-per-lead B2B data access

, Advanced follow-up automation

, High-accuracy direct dial data

, Lead data enrichment

, B2B buyer intent data

and Personalized outreach

Salesforce alone is ranked in Channel-based team messaging, Multi-brand CRM management, Automated decision capture, Email and sms personalization, Natural language data querying, AI data visualization tools, Cloud-native API gateway, CRM and marketing automation, CRM for service businesses, CRM onboarding and customer support, CRM spreadsheet integration and Enterprise marketing automation.

SepApollo listed first: 62%Salesforce listed first: 38%