Makeup Brands and Mascara Products | Parse

Makeup Brands and Mascara Products in AI answers

Data as of Oct 18, 2026Based on 368 AI responsesReviewed by Dimitry Apollonsky

AI summary

ILIA holds a narrow lead over Maybelline New York for its clean, cruelty-free formulas and everyday mascaras. Fenty Beauty is the usual answer when buyers seek inclusive foundation and concealer shade ranges for deep skin tones.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	ILIA 35% clean, skincare-infused makeup and gentle mascara formulas	clean, skincare-infused makeup and gentle mascara formulas	35%
2	Maybelline New YorkOwned by L'Oréal 31% affordable drugstore mascaras that hold curls and define lashes	affordable drugstore mascaras that hold curls and define lashes	31%
3	Fenty BeautyOwned by Lvmh 28% broad, inclusive foundation and concealer ranges for deep skin tones	broad, inclusive foundation and concealer ranges for deep skin tones	28%
4	Tower 28 Beauty 21% makeup and mascara designed for sensitive, reactive skin	makeup and mascara designed for sensitive, reactive skin	21%
5	NARS 21% high-coverage concealers and foundations across extensive shade selections	high-coverage concealers and foundations across extensive shade selections	21%
6	Clinique 17% dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	dermatologist-tested, hypoallergenic mascaras suited for sensitive eyes	17%
7	e.l.f. Cosmetics 17% budget-friendly, cruelty-free and vegan face and eye products	budget-friendly, cruelty-free and vegan face and eye products	17%
8	Rare Beauty 15% cruelty-free makeup favoring lightweight, dewy, natural finishes	cruelty-free makeup favoring lightweight, dewy, natural finishes	15%
9	Lancôme 14% dramatic volumizing mascaras and long-wearing luxury foundation formulas	dramatic volumizing mascaras and long-wearing luxury foundation formulas	14%
10	Thrive Causemetics 14%		14%
11	M·A·C Cosmetics 14%		14%
12	Tarte CosmeticsOwned by Kose 13% cruelty-free high-performance formulas, including hydrating complexion options	cruelty-free high-performance formulas, including hydrating complexion options	13%
13	L'Oréal Paris 13%		13%
14	Pat McGrath Labs 12%		12%
15	NYX Professional MakeupOwned by L'Oréal 12%		12%
16	Essence · essencemakeup.com 10%		10%
17	Hourglass Cosmetics · hourglasscosmetic.com 10%		10%
18	Pacifica Beauty 10%		10%
19	Haus Labs 10%		10%
20	Lancôme Lash IdôleLancôme product line 8%		8%
21	Charlotte Tilbury 8%		8%
22	Merit Beauty 7%		7%
23	AlmayOwned by Revlon 6%		6%
24	Estée Lauder 6%		6%
25	Danessa Myricks Beauty 6%		6%
26	Benefit CosmeticsOwned by Lvmh 6%		6%
27	Yves Saint Laurent BeautéOwned by L'Oréal 6%		6%
28	Hourglass Cosmetics 6%		6%
29	Make Up For Ever 5%		5%
30	Juvia's Place 5%		5%
31	Milk Makeup 5%		5%
32	L'Oréal Voluminous Lash Paradise 5%		5%
33	Kosas 5%		5%
34	Too Faced 4%		4%
35	bareMinerals 4%		4%
36	Dior 4%		4%
37	Milani 4%		4%
38	RMS Beauty 4%		4%
39	Milani Cosmetics 4%		4%
40	MAC 4%		4%
41	Estée Lauder Double WearEstée Lauder product line 3%		3%
42	Blinc Cosmetics 3%		3%
43	Glossier 3%		3%
44	Giorgio Armani BeautyArmani product line 3%		3%
45	Cali Ray 3%		3%
46	Urban DecayOwned by L'Oréal 3%		3%
47	L'Oréal 3%		3%
48	Covergirl 2%		2%
49	KVD Beauty 2%		2%
50	W3LL PEOPLE 2%		2%
51	Too Faced Better Than SexToo Faced product line 2%		2%
52	Westman Atelier 2%		2%
53	Wet n Wild 2%		2%
54	Clinique High Impact Zero Gravity Mascara 2%		2%
55	ColourPop 2%		2%
56	ISEHAN Group 2%		2%
57	Armani BeautyArmani product line 2%		2%
58	Dior BeautyDior product line 2%		2%
59	Huda Beauty 2%		2%
60	NeutrogenaOwned by Johnson & Johnson 1%		1%
61	La Roche-Posay 1%		1%
62	Makeup By Mario 1%		1%
63	Eye Care Cosmetics 1%		1%
64	Bobbi Brown Cosmetics 1%		1%
65	IT Cosmetics 1%		1%
66	Etude House 1%		1%
67	The Honest Company 1%		1%
68	Omiana 1%		1%
69	Guerlain 1%		1%
70	Lancôme Teint Idole 1%		1%
71	Eau Thermale Avène 1%		1%
72	Clio · cliosoftware.com 1%		1%
73	DIME Beauty 1%		1%
74	Rumi Cosmetiques 1%		1%
75	Hermès 1%		1%
76	Nyx 1%		1%
77	jane iredale 1%		1%
78	Dry Eye Rescue 1%		1%
79	Patrick Ta Beauty 1%		1%
80	Essence · essence.com 1%		1%
81	Tom Ford Beauty 1%		1%
82	Cover FX 1%		1%
83	Lancôme Cils Booster XL 1%		1%
84	UOMA Beauty 1%		1%
85	L.A. Girl 1%		1%
86	Subtl Beauty 1%		1%
87	Black Opal 1%		1%
88	Chanel 1%		1%
89	SephoraOwned by Lvmh 1%		1%
90	Judydoll 1%		1%
91	Beautyblender 1%		1%
92	Skyhigh Security 1%		1%
93	Chanel BeautyChanel product line 1%		1%
94	Club Clio 1%		1%
95	CLIO · clubclio.co.kr 1%		1%
96	Tom Ford 1%		1%
97	Thrive Causemetics Liquid Lash™ Extensions Tubing MascaraThrive Causemetics product line 1%		1%
98	YSL Lash Clash 1%		1%
99	IsaDora 1%		1%
100	L'Oréal Paris InfallibleL'Oréal Paris product line 1%		1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Maybelline New York, 39% on ChatGPT Search and 22% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
ILIA	38%	31%
Maybelline New York	39%	22%
Fenty Beauty	30%	25%
Tower 28 Beauty	28%	14%
NARS	25%	16%
Clinique	23%	9%
e.l.f. Cosmetics	22%	11%
Rare Beauty	15%	16%
Lancôme	18%	10%
Thrive Causemetics	10%	18%

Makeup Brands and Mascara Products in AI answers

Most-mentioned brands

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